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Unit 5 DB

 

Students will be expected to post their initial Discussion Board posting by  Wednesday of each week. Discussion posts will be graded and late  submissions will be assigned a late penalty in accordance with the late  penalty policy found in the syllabus. NOTE: All submission posting times  are based on midnight Central Time.

Now that Michelle has all of the pieces of her marketing plan in  place, the board is ready to see the final plan. She is apprehensive  about this because the board needs to approve the plan for it to move  forward. It is imperative that the plan addresses all of the marketing  issues discussed to this point, and that it also includes a discussion  of how MM will measure the success of the plan after it has been  implemented. 

Primary Task Response: Within the Discussion Board  area, write 300 words that respond to the following questions with  your thoughts, ideas, and comments. This will be the foundation for  future discussions by your classmates. Be substantive and clear, and use  examples to reinforce your ideas.

Michelle is happy with how the plan is being put into place. The date  and time for the final board meeting has been set when she calls you. 

“How will we know if the new product launch is a success?” she asks.  “How will we know if what you have suggested really worked? Since I  started this company as an entrepreneur years ago, I feel like  everything that happens here is my fault or my responsibility. Does that  make sense?”
“You’ve been so supportive to me during this whole process,” you say.  “Leave it to me. I’ll think about what you’ve said over the long  weekend and I’ll be ready to sit down and discuss the details as I  prepare the final draft of the plan.”

Based on your original goals and the plan you are putting into place, what will you tell Michelle?  

  • What will you measure to determine whether or not your new product plan for MM is a success?  
  • What about a contingency plan?  
  • Do you need to make recommendations for MM if things do not go the way you hope and expect them to? 

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