14 Aug Gathering Information and Scanning the Environment GENERAL CONCEPT QUESTIONS

Gathering Information and Scanning the
Environment

GENERAL CONCEPT QUESTIONS

Multiple Choice

1. The major
responsibility for identifying significant marketplace changes falls to the
________.
a. U.S. Department of Labor
b. companys marketers
c. American Marketing
Association
d. industry lobby
groups found in Washington, D.C.
e. marketing research
industry

2. Marketers have extensive
information about how consumption
patterns vary across countries. On a per capita basis within Western
Europe, the ________ smoke
the most cigarettes.
a. Swiss
b. Greeks
c. Irish
d. Austrians
e. French

3. All of the following
questions EXCEPT ________, would be considered to be forms of information needs
probes.
a. What decisions do
you regularly make?
b. What information do
you need to make decisions?
c. What data analysis
programs would you want?
d. What magazines and
trade reports would you like to see on a regular basis?
e. What products would
be most closely matched to consumer
needs?

4. ________
consists of people, equipment, and procedures to gather, sort, analyze,
evaluate, and distribute needed, timely, and accurate information to marketing
decision makers.
a. A marketing
information system
b. A marketing
research system
c. A marketing
intelligence system
d. A promotional
campaign
e. A marketing database

5. The companys marketing information system should be a
cross between what managers think they need, what managers really need, and
________.
a. what
the marketing research department is able to do
b. what
consumers are willing to share
c. what
the competition is doing
d. what
is acceptable industry practice
e. what
is economically feasible

6. Marketing managers rely on
internal reports. By analyzing this information, they can spot ________.
a. micro-markets
b. opportunities and problems
c. macro-markets
d. competitive
strategies
e. consumer demographic
units

7. The heart of
the internal records system is the ________.
a. database
b. asset acquisition process
c. order-to-payment cycle
d. service consideration
e. information liquidity ratio

8. When a marketer mines his or her companys
database, fresh insights can be gained into neglected customer segments,
________, and other useful information.
a. recent customer trends
b. long-term competitive
trends
c. possible new inventions
d. possible new technologies
e. new primary data possibilities

9. The
internal records system supplies resultsdata, but the marketing intelligence
system supplies ________ data.
a. concurrent
b. secondary
c. research
d. happenings
e. premium

10. A ________ is a set of
procedures and sources managers use to obtain everyday information about
developments in the marketing environment.

a. marketing
research system
b. marketing
information system
c. product
management system
d. marketing
intelligence system
e. vertical
system

11. A company can take
several steps to improve the quality of its marketing intelligence. If
the company purchases competitive products for study, attends open houses
and trade shows, and reads competitors
published reports and stockholder information, the company
is using ________ to improve the
quality of its marketing intelligence.
a. sales force
surrogates
b. intermediaries
c. external networks
d. advisory panels
e. customer feedback
systems

12. All of the following would be considered to be steps to improve
the quality of marketing intelligence in a company
EXCEPT ________.
a. a company can train and motivate
the sales force to spot and report new developments
b. a company can use guerrilla tactics such as going
through a competitors trash
c. a company can motivate
intermediaries to pass along important
information
d. a company can network externally
e. a company can purchase information from outside
suppliers

13. The 2000 U.S. census provides an in-depth
look at the population swings, demographic
groups, regional migrations, and
changing family structure of 281+ million people. Which of the following steps to improve
the quality of company marketing
intelligence system would be most
closely associated the above illustration?
a. A company can purchase information from outside
suppliers.
b. A company can take advantage of government data sources.
c. A company can use online customer feedback systems to
collect data.
d. A company can network externally.
e. A company can use its sales force to collect and report
data.

14. There are four main ways that marketers can find relevant online
information on competitors products
and weaknesses, and summary comments and overall performance rating of a
product, service, or supplier. ________ is(are) a type of site that is
concentrated in financial services and high-tech products that require
professional knowledge.
a. Independent
customer goods and service reviews
b. Distributor
or sales agent feedback sites
c. Combo-sites
offering customer reviews and expert opinions
d. Customer complaint sites
e. Shopping bot
service sites

15. A ________ is unpredictable,
short-lived, and without social, economic, and political significance.
a. fad
b. fashion
c. trend
d. megatrend
e. style

16. A ________ is a direction or sequence of
events that has some momentum and
durability; the shape of the future is revealed and many opportunities are
provided.
a. fad
b. fashion
c. trend
d. megatrend
e. style

17. ________ have been described as large social,
economic, political and technological changes [that] are slow to form, and once
in place, they influence us for some timebetween seven and ten years, or
longer.
a. Fads
b. Fashions
c. Trends
d. Megatrends
e. Styles

18. Which of the following
minority groups in the United States
has been associated with one of the ten megatrends shaping the consumer
landscape?
a. African Americans
b. Asian Americans
c. European Americans
d. Hispanic Americans
e. Middle Eastern Americans

19. The beginning of the new century brought a
series of new challenges. All of the following would be considered to be among those challenges EXCEPT ________.
a. a deterioration of innovative ideas
b. steep decline of the stock market
c. increasing unemployment
d. corporate scandals
e. the rise of terrorism

20. With the rapidly changing global picture, the
firm must monitor six major forces.
All of the following would be among
those forces EXCEPT ________.
a. demographic
b. economic
c. social-cultural
d. natural
e. promotional

21. The main demographic force that marketers monitor is(are) ________.
a. suppliers
b. competitors
c. communication
(such as advertising)
d. government reports dealing with birth rates
e. population

22. The population explosion has
been a source of major concern. Unchecked population growth and consumption could eventually result in all of the
following EXCEPT ________.
a. insufficient food supply
b. depletion of key minerals
c. overcrowding
d. restrictions on competition
e. pollution

23. One impact of explosive population growth is illustrated
by the case of China.
The Chinese government passed
regulations limiting families to one child. One consequence of these
regulations is that ________.
a. the children are so fussed over and spoiled
that they become little emperors
b. school enrollments
are dropping
c. the fledgling automotive business in China will not have customers in a
few years
d. open rebellion is
being preached
e. child-oriented
businesses have few customers

24. A significant
fact about population growth and population shifts is that in 2004 or 2005,
________.
a. the youth
market will exceed that of the adult market
b. people over
the age of 60 will outnumber those under five years of age
c. baby boomers
will be eclipsed by Gen X young
adults
d. most age group segments will be about equal
e. Gen Y young
adults will surpass the baby boomers as the largest age segment

25. Which of the
following age groups is thought to
control three-quarters of the countrys wealth?
a. 020 age
segment
b. 60+ age
segment
c. 2030 age
segment
d. 3040 age
segment
e. 40+ age
segment

26. At one time
the United States was called
a melting pot society because of the number of different cultures that were
integrated into the U.S.
culture. Today, the United
States is described as a ________ society
because many ethnic groups are
maintaining their ethnic differences, neighborhoods, and cultures.
a. boiling pot
b. salad bowl
c. banana split
d. doubled up
e. non-communicative

27. According to the 2000 census,
the U.S. population of 276.2 million was 72 percent white and ________ percent
African American. The remainder consisted of Hispanic Americans and other
minorities.
a. 20
b. 18
c. 15
d. 13
e. 11

28. Diversity goes beyond ethnic
and racial markets. More than ________ million Americans have disabilities, and
they constitute a market for home delivery companies
(and others).
a. 50
b. 40
c. 30
d. 20
e. 10

29. Which of the
following countries is known for having 99 percent of its population literate?
a. England
b. Germany
c. France
d. United States
e. Japan

30. The ________ household
consists of a husband, wife, and children (and sometimes grandparents).
a. traditional
b. extended
c. diversity
d. modern
e. revised

31. Married couple householdsthe
dominant cohort since the formulation of the United Stateshas slipped from nearly 80 percent in the 1950s to around ________
percent today.
a. 70
b. 60
c. 50
d. 40
e. 35

32. The
twenty-first century saw ________ markets grow more
rapidly again due to a higher birth rate, a lower death rate, and rapid growth
from foreign immigration.
a. suburban
b. urban
c. rural
d. coastal
e. secondary

33. The movement by population to the ________ has lessened
the demand for warm clothing and home heating equipment and increased demand
for air conditioning.
a. Grainbelt
b. Pacific Northwest
c. Sunbelt
d. Mid-Coastal areas
e. Heartland

34. Marketers
look at where consumers are gathering. Almost
one in ________ people over the age of five (120 million) moved at least one time between 1995 and 2000,
according to a Census 2000 brief.
a. two
b. three
c. four
d. five
e. ten

35. In which of
the following economies would we expect to find few opportunities for
marketers?
a. Industrializing
economies.
b. Land-locked
economies.
c. Raw-material-exporting
economies.
d. Industrial
economies.
e. Subsistence
economies.

36. According to information presented in the text, which of the
following countries is surprisingly a very good market for Lamborghini automobiles (costing more
than $150,000) because of the number of wealthy families that can afford
expensive cars.
a. Greece
b. Switzerland
c. Holland
d. Russia
e. Portugal

37. Over the past three decades
in the United States, the rich have grown richer and the middle class has
________.
a. stayed about
the same
b. shrunk
c. increased
slightly
d. matched the
rich in terms of relative growth
e. been ignored
because of problems with the poorer classes

38. ________
shapes the beliefs, values, and norms that largely define the tastes and
preferences.
a. Marketing
b. The mass
media
c. Government
d. Production
innovation and engineering
e. Society

39. If a consumer lives the
lifestyle of a pleasure seeker or goes on a self-realization quest, he or
she is expressing what is called ________.
a. views of
others
b. views of
society
c. views of
themselves
d. views of
organizations
e. views of the
universe

40. According to the information
found in the social-cultural environment,
with respect to views of others,
________ are considered to be things that allow people who are alone to feel
they are not (e.g., television, home video games, and chat rooms on the
Internet).
a. social
surrogates
b. subliminal
fantasies
c. relationship avoidance
d. primary products
e. secondary products

41. Today, corporations need to
make sure that they are good corporate citizens and that their consumer
messages are honest. Such a view would be consistent with which of the
following views?
a. Views of
others.
b. Views of
organizations.
c. Views of
themselves.
d. Views of the
universe.
e. Views of
society.

42. People vary in their
attitudes toward their society. ________ usually live more
frugally, drive smaller cars, and wear simpler
clothing.
a. Makers
b. Escapers
c. Seekers
d. Changers
e. Developers

43. People vary in their
attitudes toward society and react accordingly. ________ are a major market for
movies, music, surfing, and camping.
a. Makers
b. Preservers
c. Escapers
d. Changers
e. Developers

44. All of the
following have been cited by the text as being among
Americans core values EXCEPT ________.
a. they believe
in work
b. they believe
in getting married
c. they believe
in giving to charity
d. they believe
in being honest
e. they believe
in sexual permissiveness

45. Which of the
following would be the best illustration of a secondary belief or value?
a. Belief in
work.
b. Belief in
giving to charity.
c. Belief in
getting married.
d. Belief in
getting married early.
e. Belief in
being honest.

46. Which of the following is by far the most
popular American leisure activity in that it is preferred by 59 percent of
adults who participate in such activities?
a. Gardening.
b. Walking for
exercise.
c. Swimming.
d. Photography.
e. Jogging or
running.

47. Each society
contains ________, groups with
shared values emerging from their special life experiences or circumstances.
a. demographic segments
b. cliques
c. consumer bundles
d. subcultures
e. behavioral niches

48. Which of the
following would be the best illustration of a subculture?
a. A softball
team.
b. A university
alumni association.
c. Teenagers.
d. A Boy Scout
troop.
e. Frequent
flyers.

49. All of the following EXCEPT ________ have been found to influence
young people today and cause a shift of secondary cores values for this group.
a. U2s Bono.
b. Elvis Presley.
c. The NBAs LeBron James.
d. Golfs Tiger Woods.
e. Skateboarder Tony Hawk.

50. Although core values are fairly
persistent, cultural swings do take place. ________ caused such a swing in the
1960s.
a. Ford Motor Company
b. George McGovern
c. G.I. Joe action
characters
d. The infomercial
e. The Beatles

51. Marketers need to be aware of threats and opportunities associated
with four trends in the natural environment.
All of the following are among those
trends EXCEPT ________.
a. the shortage of raw materials
b. the increased
cost of energy
c. near 90 percent corporate support for
green causes
d. increased pollution levels
e. the changing
role of governments

52.With respect to the
shortage of raw materials, air and water are classified as ________ resources.
However, as we know, problems are beginning to plague both our air and water
quality.
a. infinite
b. near finite
c. finite renewable
d. finite nonrenewable
e. absolute

53.One finite nonrenewable
resource, ________, has created serious problems for the world economy. Because of anticipated shortages,
investment and commodity markets have
had wild swings.
a. water
b. air
c. sugar
d. coffee
e. oil

54. From a branding perspective, green marketing programs have not
been entirely successful. ________ has been cited as one of the obstacles that
must be overcome for green marketing programs to be more
successful.
a. Overexposure and lack of credibility
b. High cost
c. Poor promotions
d. Resistance by the youth segment in the
marketplace
e. Lack of support by governmental agencies and concerns

55. Which of the following countries is noted for their green movement and support within its government for environmental
quality enhancement?
a. Mexico
b. China
c. Germany
d. England
e. Italy

56. The marketer
should monitor the following trends
in technology, EXCEPT ________, if progress is to be made in business.
a. the
pace of change
b. the
difficulties found in sharing information
c. the
opportunities for innovation
d. varying
R&D budgets
e. increased
regulation

57. According to some industry analysts and inventors, ________ will eventually
eclipse the PC as our most important
technological device.
a. iPod
b. HDTV
c. holographic
television
d. the mobile phone
e. solar-powered
car

58. All of the following will most
likely be among the advantages for a
society that embraces telecommuting as an employment/communication
alternative EXCEPT ________.
a. reduction
of auto pollution
b. bringing
the family closer together
c. increased
bonuses and compensation perks
d. creating
more home-centered shopping
e. entertainment centered on the home environment

59. ________ legislation has as
its purposes to protect companies
from unfair competition, to protect
consumers from unfair business practices, and to protect the interests of
society from unbridled business behavior.
a. Business
b. Consumer
c. Bi-partisan
d. Activist
e. Global

60. An important
force affecting business is the ________a movement
of citizens and government organized
to strengthen the rights and powers of buyers in relation to sellers.
a. lobbyist movement
b. consumerist movement
c. environmental
movement
d. self-rights movement
e. ethical reform movement
Gathering Information and Scanning the
EnvironmentGENERAL CONCEPT QUESTIONSMultiple Choice1. The major
responsibility for identifying significant marketplace changes falls to the
________.a. U.S. Department of Laborb. companys marketersc. American Marketing
Associationd. industry lobby
groups found in Washington, D.C.e. marketing research
industry2. Marketers have extensive
information about how consumption
patterns vary across countries. On a per capita basis within Western
Europe, the ________ smoke
the most cigarettes.a. Swissb. Greeksc. Irishd. Austrianse. French3. All of the following
questions EXCEPT ________, would be considered to be forms of information needs
probes.a. What decisions do
you regularly make?b. What information do
you need to make decisions?c. What data analysis
programs would you want?d. What magazines and
trade reports would you like to see on a regular basis?e. What products would
be most closely matched to consumer
needs?4. ________
consists of people, equipment, and procedures to gather, sort, analyze,
evaluate, and distribute needed, timely, and accurate information to marketing
decision makers.a. A marketing
information systemb. A marketing
research systemc. A marketing
intelligence systemd. A promotional
campaigne. A marketing database5. The companys marketing information system should be a
cross between what managers think they need, what managers really need, and
________.a. what
the marketing research department is able to dob. what
consumers are willing to sharec. what
the competition is doingd. what
is acceptable industry practicee. what
is economically feasible6. Marketing managers rely on
internal reports. By analyzing this information, they can spot ________.a. micro-marketsb. opportunities and problemsc. macro-marketsd. competitive
strategiese. consumer demographic
units7. The heart of
the internal records system is the ________.a. databaseb. asset acquisition processc. order-to-payment cycled. service consideratione. information liquidity ratio8. When a marketer mines his or her companys
database, fresh insights can be gained into neglected customer segments,
________, and other useful information. a. recent customer trendsb. long-term competitive
trendsc. possible new inventionsd. possible new technologiese. new primary data possibilities9. The
internal records system supplies resultsdata, but the marketing intelligence
system supplies ________ data.a. concurrentb. secondaryc. researchd. happeningse. premium10. A ________ is a set of
procedures and sources managers use to obtain everyday information about
developments in the marketing environment.
a. marketing
research systemb. marketing
information systemc. product
management systemd. marketing
intelligence systeme. vertical
system

11. A company can take
several steps to improve the quality of its marketing intelligence. If
the company purchases competitive products for study, attends open houses
and trade shows, and reads competitors
published reports and stockholder information, the company
is using ________ to improve the
quality of its marketing intelligence.a. sales force
surrogatesb. intermediariesc. external networksd. advisory panelse. customer feedback
systems12. All of the following would be considered to be steps to improve
the quality of marketing intelligence in a company
EXCEPT ________.a. a company can train and motivate
the sales force to spot and report new developmentsb. a company can use guerrilla tactics such as going
through a competitors trashc. a company can motivate
intermediaries to pass along important
informationd. a company can network externallye. a company can purchase information from outside
suppliers13. The 2000 U.S. census provides an in-depth
look at the population swings, demographic
groups, regional migrations, and
changing family structure of 281+ million people. Which of the following steps to improve
the quality of company marketing
intelligence system would be most
closely associated the above illustration?a. A company can purchase information from outside
suppliers.b. A company can take advantage of government data sources.c. A company can use online customer feedback systems to
collect data.d. A company can network externally.e. A company can use its sales force to collect and report
data.14. There are four main ways that marketers can find relevant online
information on competitors products
and weaknesses, and summary comments and overall performance rating of a
product, service, or supplier. ________ is(are) a type of site that is
concentrated in financial services and high-tech products that require
professional knowledge.a. Independent
customer goods and service reviewsb. Distributor
or sales agent feedback sitesc. Combo-sites
offering customer reviews and expert opinionsd. Customer complaint sitese. Shopping bot
service sites15. A ________ is unpredictable,
short-lived, and without social, economic, and political significance.a. fadb. fashionc. trendd. megatrende. style16. A ________ is a direction or sequence of
events that has some momentum and
durability; the shape of the future is revealed and many opportunities are
provided.a. fadb. fashionc. trendd. megatrende. style17. ________ have been described as large social,
economic, political and technological changes [that] are slow to form, and once
in place, they influence us for some timebetween seven and ten years, or
longer.a. Fadsb. Fashionsc. Trendsd. Megatrendse. Styles18. Which of the following
minority groups in the United States
has been associated with one of the ten megatrends shaping the consumer
landscape?a. African Americansb. Asian Americansc. European Americansd. Hispanic Americanse. Middle Eastern Americans19. The beginning of the new century brought a
series of new challenges. All of the following would be considered to be among those challenges EXCEPT ________.a. a deterioration of innovative ideasb. steep decline of the stock marketc. increasing unemploymentd. corporate scandalse. the rise of terrorism20. With the rapidly changing global picture, the
firm must monitor six major forces.
All of the following would be among
those forces EXCEPT ________. a. demographicb. economicc. social-culturald. naturale. promotional21. The main demographic force that marketers monitor is(are) ________. a. suppliersb. competitorsc. communication
(such as advertising)d. government reports dealing with birth ratese. population22. The population explosion has
been a source of major concern. Unchecked population growth and consumption could eventually result in all of the
following EXCEPT ________.a. insufficient food supplyb. depletion of key mineralsc. overcrowdingd. restrictions on competitione. pollution23. One impact of explosive population growth is illustrated
by the case of China.
The Chinese government passed
regulations limiting families to one child. One consequence of these
regulations is that ________.a. the children are so fussed over and spoiled
that they become little emperorsb. school enrollments
are droppingc. the fledgling automotive business in China will not have customers in a
few yearsd. open rebellion is
being preachede. child-oriented
businesses have few customers24. A significant
fact about population growth and population shifts is that in 2004 or 2005,
________.a. the youth
market will exceed that of the adult marketb. people over
the age of 60 will outnumber those under five years of agec. baby boomers
will be eclipsed by Gen X young
adultsd. most age group segments will be about equale. Gen Y young
adults will surpass the baby boomers as the largest age segment25. Which of the
following age groups is thought to
control three-quarters of the countrys wealth?a. 020 age
segmentb. 60+ age
segmentc. 2030 age
segmentd. 3040 age
segmente. 40+ age
segment

26. At one time
the United States was called
a melting pot society because of the number of different cultures that were
integrated into the U.S.
culture. Today, the United
States is described as a ________ society
because many ethnic groups are
maintaining their ethnic differences, neighborhoods, and cultures.a. boiling potb. salad bowlc. banana splitd. doubled upe. non-communicative27. According to the 2000 census,
the U.S. population of 276.2 million was 72 percent white and ________ percent
African American. The remainder consisted of Hispanic Americans and other
minorities.a. 20b. 18c. 15d. 13e. 1128. Diversity goes beyond ethnic
and racial markets. More than ________ million Americans have disabilities, and
they constitute a market for home delivery companies
(and others).a. 50b. 40c. 30d. 20e. 1029. Which of the
following countries is known for having 99 percent of its population literate?a. Englandb. Germanyc. Franced. United Statese. Japan30. The ________ household
consists of a husband, wife, and children (and sometimes grandparents).a. traditionalb. extendedc. diversityd. moderne. revised31. Married couple householdsthe
dominant cohort since the formulation of the United Stateshas slipped from nearly 80 percent in the 1950s to around ________
percent today.a. 70b. 60c. 50d. 40e. 3532. The
twenty-first century saw ________ markets grow more
rapidly again due to a higher birth rate, a lower death rate, and rapid growth
from foreign immigration.a. suburbanb. urbanc. rurald. coastale. secondary33. The movement by population to the ________ has lessened
the demand for warm clothing and home heating equipment and increased demand
for air conditioning.a. Grainbeltb. Pacific Northwestc. Sunbeltd. Mid-Coastal arease. Heartland34. Marketers
look at where consumers are gathering. Almost
one in ________ people over the age of five (120 million) moved at least one time between 1995 and 2000,
according to a Census 2000 brief.a. twob. threec. fourd. fivee. ten35. In which of
the following economies would we expect to find few opportunities for
marketers?a. Industrializing
economies.b. Land-locked
economies.c. Raw-material-exporting
economies.d. Industrial
economies.e. Subsistence
economies.36. According to information presented in the text, which of the
following countries is surprisingly a very good market for Lamborghini automobiles (costing more
than $150,000) because of the number of wealthy families that can afford
expensive cars.a. Greeceb. Switzerlandc. Hollandd. Russiae. Portugal37. Over the past three decades
in the United States, the rich have grown richer and the middle class has
________.a. stayed about
the sameb. shrunkc. increased
slightlyd. matched the
rich in terms of relative growthe. been ignored
because of problems with the poorer classes38. ________
shapes the beliefs, values, and norms that largely define the tastes and
preferences.a. Marketingb. The mass
mediac. Governmentd. Production
innovation and engineeringe. Society39. If a consumer lives the
lifestyle of a pleasure seeker or goes on a self-realization quest, he or
she is expressing what is called ________.a. views of
othersb. views of
societyc. views of
themselvesd. views of
organizationse. views of the
universe40. According to the information
found in the social-cultural environment,
with respect to views of others,
________ are considered to be things that allow people who are alone to feel
they are not (e.g., television, home video games, and chat rooms on the
Internet).a. social
surrogatesb. subliminal
fantasiesc. relationship avoidanced. primary productse. secondary products41. Today, corporations need to
make sure that they are good corporate citizens and that their consumer
messages are honest. Such a view would be consistent with which of the
following views?a. Views of
others.b. Views of
organizations.c. Views of
themselves.d. Views of the
universe.e. Views of
society.42. People vary in their
attitudes toward their society. ________ usually live more
frugally, drive smaller cars, and wear simpler
clothing.a. Makersb. Escapersc. Seekersd. Changerse. Developers43. People vary in their
attitudes toward society and react accordingly. ________ are a major market for
movies, music, surfing, and camping.a. Makersb. Preserversc. Escapersd. Changerse. Developers44. All of the
following have been cited by the text as being among
Americans core values EXCEPT ________.a. they believe
in workb. they believe
in getting marriedc. they believe
in giving to charityd. they believe
in being honeste. they believe
in sexual permissiveness

45. Which of the
following would be the best illustration of a secondary belief or value?a. Belief in
work.b. Belief in
giving to charity.c. Belief in
getting married.d. Belief in
getting married early.e. Belief in
being honest.

46. Which of the following is by far the most
popular American leisure activity in that it is preferred by 59 percent of
adults who participate in such activities?a. Gardening.b. Walking for
exercise.c. Swimming.d. Photography.e. Jogging or
running.

47. Each society
contains ________, groups with
shared values emerging from their special life experiences or circumstances.a. demographic segmentsb. cliquesc. consumer bundlesd. subculturese. behavioral niches

48. Which of the
following would be the best illustration of a subculture?a. A softball
team.b. A university
alumni association.c. Teenagers.d. A Boy Scout
troop.e. Frequent
flyers.49. All of the following EXCEPT ________ have been found to influence
young people today and cause a shift of secondary cores values for this group.a. U2s Bono.b. Elvis Presley.c. The NBAs LeBron James.d. Golfs Tiger Woods.e. Skateboarder Tony Hawk.50. Although core values are fairly
persistent, cultural swings do take place. ________ caused such a swing in the
1960s.a. Ford Motor Companyb. George McGovernc. G.I. Joe action
charactersd. The infomerciale. The Beatles

51. Marketers need to be aware of threats and opportunities associated
with four trends in the natural environment.
All of the following are among those
trends EXCEPT ________.a. the shortage of raw materialsb. the increased
cost of energyc. near 90 percent corporate support for
green causesd. increased pollution levelse. the changing
role of governments52.With respect to the
shortage of raw materials, air and water are classified as ________ resources.
However, as we know, problems are beginning to plague both our air and water
quality.a. infiniteb. near finitec. finite renewabled. finite nonrenewablee. absolute53.One finite nonrenewable
resource, ________, has created serious problems for the world economy. Because of anticipated shortages,
investment and commodity markets have
had wild swings.a. waterb. airc. sugard. coffeee. oil

54. From a branding perspective, green marketing programs have not
been entirely successful. ________ has been cited as one of the obstacles that
must be overcome for green marketing programs to be more
successful.a. Overexposure and lack of credibilityb. High costc. Poor promotionsd. Resistance by the youth segment in the
marketplacee. Lack of support by governmental agencies and concerns55. Which of the following countries is noted for their green movement and support within its government for environmental
quality enhancement?a. Mexicob. Chinac. Germanyd. Englande. Italy56. The marketer
should monitor the following trends
in technology, EXCEPT ________, if progress is to be made in business.a. the
pace of changeb. the
difficulties found in sharing informationc. the
opportunities for innovationd. varying
R&D budgetse. increased
regulation57. According to some industry analysts and inventors, ________ will eventually
eclipse the PC as our most important
technological device.a. iPodb. HDTVc. holographic
televisiond. the mobile phonee. solar-powered
car58. All of the following will most
likely be among the advantages for a
society that embraces telecommuting as an employment/communication
alternative EXCEPT ________.a. reduction
of auto pollutionb. bringing
the family closer togetherc. increased
bonuses and compensation perksd. creating
more home-centered shoppinge. entertainment centered on the home environment59. ________ legislation has as
its purposes to protect companies
from unfair competition, to protect
consumers from unfair business practices, and to protect the interests of
society from unbridled business behavior.a. Businessb. Consumerc. Bi-partisand. Activiste. Global60. An important
force affecting business is the ________a movement
of citizens and government organized
to strengthen the rights and powers of buyers in relation to sellers.a. lobbyist movementb. consumerist movementc. environmental
movementd. self-rights movemente. ethical reform movement

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