14 Aug Week 1 – Discussion Question #1 Many people regard marketing simply as advertisi

Week
1 – Discussion Question #1
Many
people regard marketing simply as advertising. Advertising is a part of
marketing, but it is not the whole picture. What arguments can you make against
the common assumption that marketers only worry about advertising? What are
some of the roles that marketers play within an organization?Week 1 DQ 2

“Please pick one
of the 4 P’s of the marketing mix to discuss (each of you have the choice of
what you would like to discuss). Describe the key points of goods or services
as they apply to the piece of the marketing mix you select: product, price,
promotion, or place. How will your good or service be affected by the other
three pieces of the marketing mix?”
Week 3 – Discussion Question #1
Consider a recent purchase that you or a family member have made.
Examples include a household product, DVD or CD, grocery item, or electronic
device. Describe the item and list three reasons you purchased that product as
opposed to another product. Then, identify the internal influences that
describe each reason you made your purchase: perception, motivation, learning,
attitudes, personality, age group, the family life cycle, or lifestyle.
Respond to a
classmate who describes a purchase that you have recently made; it does not
have to be the same product described in your original answer. Was your
purchasing decision based on the same influences as your classmates? If so,
provide additional examples of your influences. If not, describe what internal
factors influenced you to make the same purchase.Week 3 – Discussion Question # 2
Think of a product that you have seen advertised on television, a
magazine, or on the radio. Describe the product and identify two external
influences that might lead a person to purchase the product: culture,
subculture, social class, or group membership.
Consider your classmates examples. Do you agree or disagree
with their perception of external influences about the product they described?Week 5 – Discussion Question #1
Look
around your home or office and select three products you currently use.
Briefly describe each product. How would you classify each one? When responding
to your classmates, state if you agree or disagree with their classification
and explain why. Do you think their product could be classified differently? If
so, explain your reasoning.Week 5 – Discussion Question #2
Consider
the products you described and classified in the previous discussion question.
Using Figure 8.3 on p. 257 of the text as a guide, in what stage of product
adoption do you think each of the products fall under? Do you use similar
products as your classmates? Describe whether you agree or disagree with their
assessment and why?Week Seven Discussion Question #1

Imagine that you are a mentor to a new employee
at a marketing firm. The new employee is having trouble understanding what the
term market communication really
means. Using what you have learned, explain to the new employee how marketing
communication can influence a buyer.

Respond to
your classmates answers by asking additional questions that a newcomer to
marketing might ask. Is the explanation clear? Which areas do you understand?
In what areas would you like more clarification?Discussion Question #2

Search your local newspaper for advertisements
and examples of pricing strategies. If you do not have access to a local
newspaper, search for a newspaper online. What are two pricing strategies you
found in the advertisements? Describe the function the price serves for each
product or service. When responding to your classmates, describe the steps the
company likely followed when planning the price strategy described in the
response.Week 9 – Capstone Discussion Question
How has
learning about marketing concepts given you a better understanding of the
market place and how businesses and consumers make decisions? Has what you have
learned about marketing increased your interest in a future career in
marketing? What do you value most from taking this course?

Week
1 – Discussion Question #1Many
people regard marketing simply as advertising. Advertising is a part of
marketing, but it is not the whole picture. What arguments can you make against
the common assumption that marketers only worry about advertising? What are
some of the roles that marketers play within an organization?Week 1 DQ 2

“Please pick one
of the 4 P’s of the marketing mix to discuss (each of you have the choice of
what you would like to discuss). Describe the key points of goods or services
as they apply to the piece of the marketing mix you select: product, price,
promotion, or place. How will your good or service be affected by the other
three pieces of the marketing mix?”
Consider a recent purchase that you or a family member have made.
Examples include a household product, DVD or CD, grocery item, or electronic
device. Describe the item and list three reasons you purchased that product as
opposed to another product. Then, identify the internal influences that
describe each reason you made your purchase: perception, motivation, learning,
attitudes, personality, age group, the family life cycle, or lifestyle. Respond to a
classmate who describes a purchase that you have recently made; it does not
have to be the same product described in your original answer. Was your
purchasing decision based on the same influences as your classmates? If so,
provide additional examples of your influences. If not, describe what internal
factors influenced you to make the same purchase.Think of a product that you have seen advertised on television, a
magazine, or on the radio. Describe the product and identify two external
influences that might lead a person to purchase the product: culture,
subculture, social class, or group membership. Consider your classmates examples. Do you agree or disagree
with their perception of external influences about the product they described?Look
around your home or office and select three products you currently use.
Briefly describe each product. How would you classify each one? When responding
to your classmates, state if you agree or disagree with their classification
and explain why. Do you think their product could be classified differently? If
so, explain your reasoning.Consider
the products you described and classified in the previous discussion question.
Using Figure 8.3 on p. 257 of the text as a guide, in what stage of product
adoption do you think each of the products fall under? Do you use similar
products as your classmates? Describe whether you agree or disagree with their
assessment and why?Week Seven
Imagine that you are a mentor to a new employee
at a marketing firm. The new employee is having trouble understanding what the
term market communication really
means. Using what you have learned, explain to the new employee how marketing
communication can influence a buyer.Respond to
your classmates answers by asking additional questions that a newcomer to
marketing might ask. Is the explanation clear? Which areas do you understand?
In what areas would you like more clarification?
Search your local newspaper for advertisements
and examples of pricing strategies. If you do not have access to a local
newspaper, search for a newspaper online. What are two pricing strategies you
found in the advertisements? Describe the function the price serves for each
product or service. When responding to your classmates, describe the steps the
company likely followed when planning the price strategy described in the
response.

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