14 Aug Chapter 3 1. A market is defined as ___ a. all of the buyers for a particula

Chapter 3

1.
A market is defined as ___
a. all of the
buyers for a particular product
b. all potential
buyers for a particular product
c. all future
buyers for a particular product
d. all of the
targeted buyers for a potential product
e. None of the
above

2.
The two primary types of markets to analyze are ___
a. consumers and
customers
b. private and
public
c. paying and
nonpaying
d. male and female
e. None of the
above

3.
A broad definition of the market includes all of the following levels EXCEPT?
a. Potential
b. Available
c. Quantified
d. Target
e. b & c

4.
For the rental car market, a driver who can afford rental fees in the service
area is ___
a. Potential
market
b. Available
market
c. Target market
d. Penetrated
market
e. None of the
above

5.
What is used by marketing planners as a vital sign of marketplace potential
or problems?
a. Market share
b. Customer
satisfaction
c. Sales trends
d. Demand
forecasts
e. All of the
above

5.
Which of the following is NOT a primary research source for consumer markets?
a. U.S.
Census Bureau
b. Consumer
Reports
c. United Nations
statistics
d. NAICS data
e. b & d

6.
Which of the following is NOT a primary research source for business markets?
a. U.S.
Census Bureau
b. Industry Week
c. United Nations
statistics
d. NAICS data
e. a & c

7.
What are the two main market research methods?
a. consumer and
business
b. survey and
focus group
c. empirical and
ethnographic
d. domestic and
global
e. None of the
above

8.
Which of the following is NOT a primary influence on consumers?
a. Cultural
considerations
b. Statistical
considerations
c. Personal
factors
d. All of the
above
e. None of the
above

9.
Which of the following is NOT a primary influence on business customers?
a. Organizational
commitments
b. Organizational
coordination
c. Organizational
contributions
d. All of the
above
e. None of the
above

10.
Which broad market level applies to upscale health clinic patients without
insurance?
a. Potential
market
b. Available
market
c. Qualified
available
d. Target market
e. Penetrated
market

11.
Which broad market level applies to insured heart patients at a cancer
center?
a. Potential
market
b. Available
market
c. Qualified
available
d. Target market
e. Penetrated
market

12.
Which broad market level applies to insured mothers with children visiting a
pediatric clinic for a follow-up appointment?
a. Potential
market
b. Available
market
c. Qualified
available
d. Target market
e. Penetrated
market

13.
Which broad market level applies to upscale health clinic patients without
insurance?
a. Potential
market
b. Available
market
c. Qualified
available
d. Target market
e. Penetrated
market

14.
Which influences on consumers do NOT apply to cosmetic surgery patients?
a. Cultural
considerations
b. Social
considerations
c. Personal
factors
d. All of the
above DO APPLY
e. None of the
above APPLY

15.
Which influences on business customers applies MOST to online purchasers of
medical supply planning to store products in inventory
a. Organizational
connections digital network participants
b. Organizational
considerations derived demand

Chapter 4

1. A ________ consists of a group of
customers who share a similar set of needs and wants.

market target

b.
market group

market slice
market segment
market level

1. If a marketer
decides that segmenting a market based on neighborhoods, the marketer will have
chosen the ________ method of segmentation.
a. demographic
b. psychographic
c. geographic
d. cultural
e. social class

2. ________
is the science of using psychology and demographics to better understand
consumers.
a. Psychographics
b. Segmentation
c. Clustering
d. Demographics
e. Social psychology

3. A marketing manager
is considering several options to market to market segments identified as being
either culture-oriented, sports-oriented, or outdoor-oriented. This manager has
selected the ________ format for segmenting markets.
a. personality
b. behavioral occasions
c. user status
d. psychographic lifestyle
e. readiness stage

4.
The two ways that large firms can cover a whole market (e.g., full
market coverage strategy) are through ________ and differentiated marketing.
a.
undifferentiated
b.
logistical
c.
psychological
d.
niche
e.
macromarketing

5. In ________
marketing, the firm operates in several market segments and designs different
products for each segment.
a. segmented
b. undifferentiated
c. differentiated
d. geodemographic
e. niche

6. Business markets
can be segmented according to the following variables, EXCEPT __.
a. demographic
b. geographic
c. psychographic
d. behavioral
e. All of the above can be used for business
markets

7. When assessing
segment attractiveness which of the following factors is NOT included?
a. Market factors
b. Ecological factors
c. Competitive factors
d. Business environment factors
e. All of the above are included

8. Volatile economic
fluctuations in a selected market segment is addressed by ___
a. Market factors
b. Community factors
c. Economic and technological factors
d. Business environment factors
e. All of the above are included

9. How are marketers
gaining deeper insights to sharpen the focus on segment customers?
a. Probes
b. Personas
c. Portraits
d. Profiles
e. None of the above

10. Which strategic
technique is intended to achieve meaningful differentiation?
a. branding
b. diversification
c. positioning
d. value proposition
e. None of the above

11. Which pair
strategic techniques profiles the extrinsic and intrinsic customer factors?
a. external and internal environments
b. tangibles and intangibles
c. segmentation and positioning
d. monetary and nonmonetary
e. None of the above

12. Positioning
techniques chart the brand values and benefits using a ___
a. bar chart
b. lifestyle map
c. perceptual map
d. trend graph
e. None of the above

13. U.S. automotive market
segmentation for hybrid and eco-friendly cars uses ___
a. Demographic profiles
b. geographic profiles
c. psychographic profiles
d. All of the above
e. None of the above

14. U.S. automotive
companies position sports cars using ___
a. affordability
b. luxury
c. convenience
d. fuel economy
e. None of the above

Chapter 3 1.
A market is defined as ___a. all of the
buyers for a particular productb. all potential
buyers for a particular productc. all future
buyers for a particular productd. all of the
targeted buyers for a potential producte. None of the
above2.
The two primary types of markets to analyze are ___a. consumers and
customersb. private and
publicc. paying and
nonpayingd. male and femalee. None of the
above3.
A broad definition of the market includes all of the following levels EXCEPT?a. Potentialb. Availablec. Quantifiedd. Targete. b & c4.
For the rental car market, a driver who can afford rental fees in the service
area is ___a. Potential
marketb. Available
marketc. Target marketd. Penetrated
markete. None of the
above5.
What is used by marketing planners as a vital sign of marketplace potential
or problems?a. Market shareb. Customer
satisfactionc. Sales trendsd. Demand
forecastse. All of the
above5.
Which of the following is NOT a primary research source for consumer markets?a. U.S.
Census Bureaub. Consumer
Reportsc. United Nations
statisticsd. NAICS datae. b & d6.
Which of the following is NOT a primary research source for business markets?a. U.S.
Census Bureaub. Industry Weekc. United Nations
statisticsd. NAICS datae. a & c7.
What are the two main market research methods?a. consumer and
businessb. survey and
focus groupc. empirical and
ethnographicd. domestic and
globale. None of the
above8.
Which of the following is NOT a primary influence on consumers?a. Cultural
considerationsb. Statistical
considerationsc. Personal
factorsd. All of the
abovee. None of the
above9.
Which of the following is NOT a primary influence on business customers?a. Organizational
commitmentsb. Organizational
coordinationc. Organizational
contributionsd. All of the
abovee. None of the
above10.
Which broad market level applies to upscale health clinic patients without
insurance?a. Potential
marketb. Available
marketc. Qualified
availabled. Target markete. Penetrated
market11.
Which broad market level applies to insured heart patients at a cancer
center?a. Potential
marketb. Available
marketc. Qualified
availabled. Target markete. Penetrated
market12.
Which broad market level applies to insured mothers with children visiting a
pediatric clinic for a follow-up appointment?a. Potential
marketb. Available
marketc. Qualified
availabled. Target markete. Penetrated
market13.
Which broad market level applies to upscale health clinic patients without
insurance?a. Potential
marketb. Available
marketc. Qualified
availabled. Target markete. Penetrated
market14.
Which influences on consumers do NOT apply to cosmetic surgery patients?a. Cultural
considerationsb. Social
considerationsc. Personal
factorsd. All of the
above DO APPLYe. None of the
above APPLY15.
Which influences on business customers applies MOST to online purchasers of
medical supply planning to store products in inventory a. Organizational
connections digital network participantsb. Organizational
considerations derived demandChapter 4 1. A ________ consists of a group of
customers who share a similar set of needs and wants.b.
market group1. If a marketer
decides that segmenting a market based on neighborhoods, the marketer will have
chosen the ________ method of segmentation.a. demographicb. psychographicc. geographicd. culturale. social class2. ________
is the science of using psychology and demographics to better understand
consumers.a. Psychographicsb. Segmentationc. Clusteringd. Demographicse. Social psychology3. A marketing manager
is considering several options to market to market segments identified as being
either culture-oriented, sports-oriented, or outdoor-oriented. This manager has
selected the ________ format for segmenting markets.a. personalityb. behavioral occasionsc. user statusd. psychographic lifestylee. readiness stage4.
The two ways that large firms can cover a whole market (e.g., full
market coverage strategy) are through ________ and differentiated marketing.a.
undifferentiatedb.
logisticalc.
psychologicald.
nichee.
macromarketing5. In ________
marketing, the firm operates in several market segments and designs different
products for each segment.a. segmentedb. undifferentiatedc. differentiatedd. geodemographic e. niche6. Business markets
can be segmented according to the following variables, EXCEPT __.a. demographicb. geographicc. psychographicd. behavioral e. All of the above can be used for business
markets7. When assessing
segment attractiveness which of the following factors is NOT included?a. Market factorsb. Ecological factorsc. Competitive factorsd. Business environment factorse. All of the above are included8. Volatile economic
fluctuations in a selected market segment is addressed by ___a. Market factorsb. Community factorsc. Economic and technological factorsd. Business environment factorse. All of the above are included 9. How are marketers
gaining deeper insights to sharpen the focus on segment customers?a. Probesb. Personasc. Portraitsd. Profilese. None of the above10. Which strategic
technique is intended to achieve meaningful differentiation?a. brandingb. diversificationc. positioningd. value propositione. None of the above11. Which pair
strategic techniques profiles the extrinsic and intrinsic customer factors?a. external and internal environmentsb. tangibles and intangiblesc. segmentation and positioningd. monetary and nonmonetary e. None of the above12. Positioning
techniques chart the brand values and benefits using a ___a. bar chartb. lifestyle mapc. perceptual mapd. trend graphe. None of the above13. U.S. automotive market
segmentation for hybrid and eco-friendly cars uses ___a. Demographic profilesb. geographic profilesc. psychographic profilesd. All of the abovee. None of the above14. U.S. automotive
companies position sports cars using ___a. affordabilityb. luxuryc. convenienced. fuel economye. None of the above

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