14 Aug Question 1.1.Core competencies tend to refer to areas of special technical and p

Question 1.1.Core competencies tend to refer to areas of special technical and production expertise, whereas ________ tend to describe excellence in broader business processes. (Points : 5) process benchmarks distinctive capabilities core business values value statements mission statementsQuestion 2.2.________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program. (Points : 5) Market share Market supply Market demand Market potential Market penetrationQuestion 3.3.The firm’s success depends both on how well each department performs its work, and on how well the various departmental activities are coordinated to conduct ________. (Points : 5) core strategies satellite businesses core values core business processes core technologiesQuestion 4.4.When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a ________. (Points : 5) defined strategy focused strategy value-added strategy competitive advantage strategy customer-focused strategyQuestion 5.5.With respect to the shortage of raw materials, air and water are classified as ________ resources. However, as we know, problems are beginning to plague both our air and water quality. (Points : 5) infinite near finite finite renewable finite nonrenewable absoluteQuestion 6.6.A low market-penetration index indicates ________. (Points : 5) substantial growth potential for all firms substantial growth opportunities for few firms it will be very expensive to attract more prospects price competition is increasing profit margins are fallingQuestion 7.7.________ are groups of individuals who are born during the same time period and travel through life together. (Points : 5) Cohorts Populations Demographics Societies MarketsQuestion 8.8.All of the following are rules of thumb for questionnaire design EXCEPT ________. (Points : 5) making questions as simple as possible making the questions specific ensuring that fixed responses overlap avoiding hypothetical questions avoiding questions with a negative in themQuestion 9.9.Consumer expenditures are affected by ________. (Points : 5) savings debt credit availability all of the above none of the aboveQuestion 10.10.The first step in the business unit strategic-planning process deals with which of the following? (Points : 5) goal formulation business mission strategy formulation program formulation SWOT analysisQuestion 11.11.The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________. (Points : 5) segmentation integration disintermediation targeting partner relationship managementQuestion 12.12.The firm should estimate its competitors’ costs and performances as ________ against which to compare its own costs and performance. (Points : 5) competition standards challenges benchmarks moveable standardsQuestion 13.13.A company with a ________ may be held back by low brand awareness, low brand availability, benefit deficiencies, and high price. (Points : 5) high market-penetration index high share-penetration index low market-penetration index low share-penetration index none of the aboveQuestion 14.14.________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. (Points : 5) A marketing information system A marketing research system A marketing intelligence system A promotional campaign A marketing databaseQuestion 15.15.Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers’ ________. (Points : 5) views of others views of organizations views of themselves views of the universe views of societyQuestion 16.16.A ________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the ________. (Points : 5) salesperson; customer fund-raiser; contributor politician; voter marketer; prospect celebrity; audienceQuestion 17.17.One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________. (Points : 5) product, positioning, place, and price product, production, price, and place promotion, place, positioning, and price place, promotion, production, and positioning product, price, promotion, and placeQuestion 18.18.________ reflects a customer’s judgment of a product’s performance in relation to his or her expectations. (Points : 5) Loyalty Satisfaction Value Expectations Comparison shoppingQuestion 19.19.If a marketing researcher asks subjects what kind of person they think of when the brand is mentioned in order to understand how consumers feel about a particular brand, the marketing researcher is using the ________ approach. (Points : 5) word association projective visualization brand personification ladderingQuestion 20.20.The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product. (Points : 5) developing distributing communicating reversing researchingQuestion 21.21.The sales force is composed of three categories. (Points : 5) True FalseQuestion 22.22.Product duration in PharmaSim may be: (Points : 5) four hours. twelve hours. instant. all of the above.Question 23.23.What are the objectives of Allround’s brand management team? (Points : 5) Maintain long-term profitability Maintain market share Increase revenue A and B only A, B, and CQuestion 24.24.Merchandisers are an example of sales force personnel that focus on providing special support to retailers for their in-store activities such as shelf location, pricing, and compliance with special promotions. (Points : 5) True FalseQuestion 25.25.Any team member can purchase research. (Points : 5) True FalseQuestion 26.26.Which company has the highest sales level? (Points : 5) Allstar B&B Curall Driscol EthikQuestion 27.27.Allround has the highest awareness and brand trials of any brand. (Points : 5) True FalseQuestion 28.28.Allround is categorized (labeled) as which of the following? (Points : 5) Cold medicine Cough medicine Allergy medicine Nasal spray All of the above

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