14 Aug You have developed a new line of high-end organic balsamic vinegars. Several of
You have developed a new line of
high-end organic balsamic vinegars. Several of your varieties are being
used in restaurants in Chicago and have been well accepted by chefs and
customers. You have decided to launch the product in both the retail and wholesale
markets.
Determine your pricing objectives and
develop your pricing strategy. Support your decisions.
Using the following information, apply
your strategy and determine your pricing as well as break even in units.
Support your decisions.
Bottle, Label and Production (direct
material and labor)
$9.12
per 12 oz. bottle
Advertising & promotion
$218,000
Company Overhead
$354,000
Bottle, Label and Production (direct
material and labor)
$9.12 per
12 oz. bottle
Advertising & promotion
$218,000
Company Overhead
$354,000
Q2
Based on your research of distribution
and channel strategy, develop a distribution strategy for your Balsamic Vinegar
company. Be sure to include: structure or level of distribution and
decisions on direct or dual distribution. Include specific distribution
channels (actual firms) in your recommendations and support your rationale with
at least 3 outside sources.
You have developed a new line of
high-end organic balsamic vinegars. Several of your varieties are being
used in restaurants in Chicago and have been well accepted by chefs and
customers. You have decided to launch the product in both the retail and wholesale
markets.Determine your pricing objectives and
develop your pricing strategy. Support your decisions.Using the following information, apply
your strategy and determine your pricing as well as break even in units.
Support your decisions.Bottle, Label and Production (direct
material and labor)$9.12
per 12 oz. bottleAdvertising & promotion$218,000Company Overhead$354,000Bottle, Label and Production (direct
material and labor)$9.12 per
12 oz. bottleAdvertising & promotion$218,000Company Overhead$354,000Q2Based on your research of distribution
and channel strategy, develop a distribution strategy for your Balsamic Vinegar
company. Be sure to include: structure or level of distribution and
decisions on direct or dual distribution. Include specific distribution
channels (actual firms) in your recommendations and support your rationale with
at least 3 outside sources.
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