14 Aug Question 1(1 point) .gif” alt=”Question 1 unsaved”> Eric Dylan is the marketing

Question 1(1 point)
.gif” alt=”Question 1 unsaved”>
Eric
Dylan is the marketing director of a charity that raises funds to help provide
educational services to children and families in developing countries. Eric
targets a selective market of individuals who have recently donated to
international charities by sending them a letter with the proposed plan for
charity and instructions for those who are interested to participate. Eric uses
________ in this scenario.
Question
1 options:

1)

direct-mail
marketing

2)

mass
marketing

3)

telephone
marketing

4)

direct-response
television marketing

5)

kiosk
marketing

Save
Question 2(1 point)
.gif” alt=”Question 2 unsaved”>
Green
Gardens is a click-and-mortar seller of gardening and landscaping goods and
equipment. The marketing department wants to encourage shoppers at the physical
stores to use the company’s online catalog to order items that are not
available at a given retail location. Which of the following marketing devices
is the best match for this goal?
Question
2 options:

1)

kiosks

2)

retail
stores

3)

mail-order
forms

4)

infomercials

5)

podcasts

Save
Question 3(1 point)
.gif” alt=”Question 3 unsaved”>
Using
________ telephone marketing, marketers sell directly to consumers.
Question
3 options:

1)

viral

2)

outbound

3)

infomercial

4)

advertorial

5)

business-to-business

Save
Question 4(1 point)
.gif” alt=”Question 4 unsaved”>
________
allows consumers to gain additional information about a product through the use
of a remote control.
Question
4 options:

1)

Direct-mail
marketing

2)

Telemarketing

3)

Podcasting

4)

Data
mining

5)

Interactive television

Save
Question 5(1 point)
.gif” alt=”Question 5 unsaved”>
Which of
the following is an advantage of printed catalogs over digital catalogs?
Question
5 options:

1)

a stronger emotional connection
with customers

2)

an
ability to offer an unlimited amount of merchandise

3)

ease in
matching prices instantly in response to changes in demand

4)

efficiencies
in production, printing, and mailing costs

5)

real-time
merchandising

Question 6(1 point)
.gif” alt=”Question 6 unsaved”>
Which of the following is true
with regard to kiosk marketing?

Question 6 options:

1)

It can
be used for selling products, but not services.

2)

It
cannot be used to order goods that are currently unavailable.

3)

It can be used to combine touch-screen
and digital technologies .

4)

It can
be used only to generate printed catalogs for small purchases.

5)

It can
be used to circulate viral videos and infomercials.

Save

Question
7(1 point)
.gif” alt=”Question 7 unsaved”>
________ might appear anywhere
on an Internet user’s screen and are often related to the information being
viewed.

Question 7 options:

1)

Viral
videos

2)

Marketing
Web sites

3)

Online display ads

4)

Corporate
Web sites

5)

iTV
advertisements

Save

Question
8(1 point)
.gif” alt=”Question 8 unsaved”>
Which of the following is a
potential drawback of advertising on or attempting to influence content on a
blog?

Question 8 options:

1)

Advertising
on a blog is typically very expensive.

2)

It is
difficult to use blogs to reach highly targeted audiences.

3)

The content of a blog is difficult
to control.

4)

Blogs
are losing popularity as there is not enough activity on them by
consumers.

5)

Blogs do
not provide the kind of personalized medium that today’s marketers want.

Save

Question
9(1 point)
.gif” alt=”Question 9 unsaved”>
Which of the following
statements is true of direct marketing?

Question 9 options:

1)

Direct
marketers offer a limited selection of products and services to customers.

2)

For
buyers, direct marketing is an inconvenient and lengthy process.

3)

Direct
marketers can target only large groups of customers whose demographic
features have not been determined.

4)

Direct marketing is immediate,
interactive, and gives consumers a lot of control in making purchases.

5)

Online
direct marketing results in higher cost-per-contact for the company when
compared to traditional mass marketing strategies.

Save

Question
10(1 point)
.gif” alt=”Question 10 unsaved”>
What are two major forms of
direct-response television marketing?

Question 10 options:

1)

direct-response television
advertising and iTV advertising

2)

home-selling
and toll-free response

3)

advertorials
and audio-only commercials

4)

call-in
response and Web-site response

5)

home
shopping channels and podcasts

Question 11(1 point)
.gif” alt=”Question 11 unsaved”>
Which kind of marketing
involves sending an offer, announcement, reminder, or other item to a person at
a particular postal address?

Question 11 options:

1)

kiosk
marketing

2)

digital
direct marketing

3)

mass
marketing

4)

direct-mail marketing

5)

telephone
marketing

Save

Question
12(1 point)
.gif” alt=”Question 12 unsaved”>
What is the main purpose of a
corporate Web site?

Question 12 options:

1)

to sell
the company’s products directly

2)

to build customer goodwill

3)

to
create a consumer query into a sale

4)

to give
out coupons and tell about sales events or contests

5)

to point
out and explain competitors’ weaknesses

Save

Question
13(1 point)
.gif” alt=”Question 13 unsaved”>
The Internet gave birth to
________, which operate only on the Internet.

Question 13 options:

1)

brick-and-mortar
companies

2)

click-and-mortar
companies

3)

SOHO
companies

4)

click-only companies

5)

Web-and-mortar
companies

Save

Question
14(1 point)
.gif” alt=”Question 14 unsaved”>
Gutter Guys is a gutter
installation company in Southern California that used to generate most of its
sales through telemarketing but now uses direct mail to reach prospective
customers. Which of the following most likely explains the reason that Gutter
Guys switched from telemarketing to direct mail?

Question 14 options:

1)

Federal
Trade Commission’s Anti-Spam Act

2)

Robinson-Patman
Act

3)

Clayton
Act

4)

Children’s
Online Privacy Protection Act

5)

National Do-Not-Call Registry

Save

Question
15(1 point)
.gif” alt=”Question 15 unsaved”>
Which of the following is a
primary disadvantage of viral marketing?

Question 15 options:

1)

The
costs of viral marketing are too high for most companies.

2)

The
brand associated with the viral message is usually forgotten.

3)

Marketers have little control over
who receives the viral message.

4)

Viral
messages are less likely to be viewed than other types of online
promotions.

5)

Viral
messages are blocked by most search engines.

Question 1(1 point) .gif” alt=”Question 1 unsaved”>Eric
Dylan is the marketing director of a charity that raises funds to help provide
educational services to children and families in developing countries. Eric
targets a selective market of individuals who have recently donated to
international charities by sending them a letter with the proposed plan for
charity and instructions for those who are interested to participate. Eric uses
________ in this scenario.Question
1 options:1)direct-mail
marketing2)mass
marketing3)telephone
marketing4)direct-response
television marketing5)kiosk
marketingSaveQuestion 2(1 point) .gif” alt=”Question 2 unsaved”>Green
Gardens is a click-and-mortar seller of gardening and landscaping goods and
equipment. The marketing department wants to encourage shoppers at the physical
stores to use the company’s online catalog to order items that are not
available at a given retail location. Which of the following marketing devices
is the best match for this goal?Question
2 options:1)kiosks2)retail
stores3)mail-order
forms4)infomercials5)podcastsSaveQuestion 3(1 point) .gif” alt=”Question 3 unsaved”>Using
________ telephone marketing, marketers sell directly to consumers.Question
3 options:1)viral2)outbound3)infomercial4)advertorial5)business-to-businessSaveQuestion 4(1 point) .gif” alt=”Question 4 unsaved”>________
allows consumers to gain additional information about a product through the use
of a remote control.Question
4 options:1)Direct-mail
marketing2)Telemarketing3)Podcasting4)Data
mining5)Interactive televisionSaveQuestion 5(1 point) .gif” alt=”Question 5 unsaved”>Which of
the following is an advantage of printed catalogs over digital catalogs?Question
5 options:1)a stronger emotional connection
with customers2)an
ability to offer an unlimited amount of merchandise3)ease in
matching prices instantly in response to changes in demand4)efficiencies
in production, printing, and mailing costs5)real-time
merchandising.gif” alt=”Question 6 unsaved”>Which of the following is true
with regard to kiosk marketing?

1)It can
be used for selling products, but not services.

2)It
cannot be used to order goods that are currently unavailable.

3)It can be used to combine touch-screen
and digital technologies .

4)It can
be used only to generate printed catalogs for small purchases.

5)It can
be used to circulate viral videos and infomercials..gif” alt=”Question 7 unsaved”>________ might appear anywhere
on an Internet user’s screen and are often related to the information being
viewed.

1)Viral
videos

2)Marketing
Web sites

3)Online display ads

4)Corporate
Web sites

5)iTV
advertisements.gif” alt=”Question 8 unsaved”>Which of the following is a
potential drawback of advertising on or attempting to influence content on a
blog?

1)Advertising
on a blog is typically very expensive.

2)It is
difficult to use blogs to reach highly targeted audiences.

3)The content of a blog is difficult
to control.

4)Blogs
are losing popularity as there is not enough activity on them by
consumers.

5)Blogs do
not provide the kind of personalized medium that today’s marketers want..gif” alt=”Question 9 unsaved”>Which of the following
statements is true of direct marketing?

1)Direct
marketers offer a limited selection of products and services to customers.

2)For
buyers, direct marketing is an inconvenient and lengthy process.

3)Direct
marketers can target only large groups of customers whose demographic
features have not been determined.

4)Direct marketing is immediate,
interactive, and gives consumers a lot of control in making purchases.

5)Online
direct marketing results in higher cost-per-contact for the company when
compared to traditional mass marketing strategies..gif” alt=”Question 10 unsaved”>What are two major forms of
direct-response television marketing?

1)direct-response television
advertising and iTV advertising

2)home-selling
and toll-free response

3)advertorials
and audio-only commercials

4)call-in
response and Web-site response

5)home
shopping channels and podcasts.gif” alt=”Question 11 unsaved”>Which kind of marketing
involves sending an offer, announcement, reminder, or other item to a person at
a particular postal address?

1)kiosk
marketing

2)digital
direct marketing

3)mass
marketing

4)direct-mail marketing

5)telephone
marketing.gif” alt=”Question 12 unsaved”>What is the main purpose of a
corporate Web site?

1)to sell
the company’s products directly

2)to build customer goodwill

3)to
create a consumer query into a sale

4)to give
out coupons and tell about sales events or contests

5)to point
out and explain competitors’ weaknesses.gif” alt=”Question 13 unsaved”>The Internet gave birth to
________, which operate only on the Internet.

1)brick-and-mortar
companies

2)click-and-mortar
companies

3)SOHO
companies

4)click-only companies

5)Web-and-mortar
companies.gif” alt=”Question 14 unsaved”>Gutter Guys is a gutter
installation company in Southern California that used to generate most of its
sales through telemarketing but now uses direct mail to reach prospective
customers. Which of the following most likely explains the reason that Gutter
Guys switched from telemarketing to direct mail?

1)Federal
Trade Commission’s Anti-Spam Act

2)Robinson-Patman
Act

3)Clayton
Act

4)Children’s
Online Privacy Protection Act

5)National Do-Not-Call Registry.gif” alt=”Question 15 unsaved”>Which of the following is a
primary disadvantage of viral marketing?

1)The
costs of viral marketing are too high for most companies.

2)The
brand associated with the viral message is usually forgotten.

3)Marketers have little control over
who receives the viral message.

4)Viral
messages are less likely to be viewed than other types of online
promotions.

5)Viral
messages are blocked by most search engines.

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