14 Aug Assignment 1: Global Business Today The Hofstede Study Refer to Hofstede model

Assignment 1: Global Business Today
The Hofstede Study
Refer to Hofstede
model in Chapter 4 of the textbook and the Global Business Today Interaction,
and complete this assignment.Note: the Global Business Today
Interaction can be found in the online course shell.
Write a three to
four (3-4) page paper in which you:
1. Create a problem statement
for the client, Azure Sky Tea, based on the Hofstede model.
2. Classify possible
combinations of countries for location of the Azure Sky Teas offices based on
the Hofstede model. Include a discussion of the home countrys (U.S.) relative
position on the Hofstede scales as compared to other countries.Note:
Utilize the
Hofsetede module to include all parameters (i.e., individualism, uncertainty,
power distance, masculinity) for the classification.
3. Choose two (2) countries as
potential locations for the Azure Sky Teas new international offices. Next,
develop a set of specific recommendations for the company. In your
recommendations:
1. Include the preliminary
data that you gathered in the previous question.
2. Demonstrate the most
important dimensions of the Hofstede model for Azure Sky Tea to consider as a
U.S. company and for the industry that it represents.
3. Predict the economic
opportunities of your recommendations.
4. Speculate on the main
potential risks inherent in relocating to the countries that you are
considering. Suggest at least two (2) approaches that the Azure Sky Tea
leadership could leverage to mitigate the potential risks that you have
identified.
Your assignment
must follow these formatting requirements:

Be
typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.

Include
a cover page containing the title of the assignment, the students name, the
professors name, the course title, and the date. The cover page and the reference
page are not included in the required assignment page length.
The
specific course learning outcomes associated with this assignment are:

Formulate,
implement, and evaluate effective marketing strategies based on an analysis of
global operating environments, market dynamics, and internal capabilities.

Analyze
the major economic, cultural, and political / legal aspects of the
international business environment, including the economic dynamics of foreign
trade, impact of regional and global trade integration, and key cultural
dimensions affecting marketing operations.

Assess
the potential risks and benefits of various international markets and formulate
effective market entry strategies to support foreign market expansion.

Use
technology and information resources to research issues in international
marketing.

Write
clearly and concisely about international marketing using proper writing
mechanics.

Assignment 1: Global Business Today
The Hofstede StudyRefer to Hofstede
model in Chapter 4 of the textbook and the Global Business Today Interaction,
and complete this assignment.Note: the Global Business Today
Interaction can be found in the online course shell.Write a three to
four (3-4) page paper in which you:1. Create a problem statement
for the client, Azure Sky Tea, based on the Hofstede model.2. Classify possible
combinations of countries for location of the Azure Sky Teas offices based on
the Hofstede model. Include a discussion of the home countrys (U.S.) relative
position on the Hofstede scales as compared to other countries.Note:
Utilize the
Hofsetede module to include all parameters (i.e., individualism, uncertainty,
power distance, masculinity) for the classification.3. Choose two (2) countries as
potential locations for the Azure Sky Teas new international offices. Next,
develop a set of specific recommendations for the company. In your
recommendations:1. Include the preliminary
data that you gathered in the previous question.2. Demonstrate the most
important dimensions of the Hofstede model for Azure Sky Tea to consider as a
U.S. company and for the industry that it represents.3. Predict the economic
opportunities of your recommendations.4. Speculate on the main
potential risks inherent in relocating to the countries that you are
considering. Suggest at least two (2) approaches that the Azure Sky Tea
leadership could leverage to mitigate the potential risks that you have
identified.Your assignment
must follow these formatting requirements:
Be
typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
Include
a cover page containing the title of the assignment, the students name, the
professors name, the course title, and the date. The cover page and the reference
page are not included in the required assignment page length.The
specific course learning outcomes associated with this assignment are:
Formulate,
implement, and evaluate effective marketing strategies based on an analysis of
global operating environments, market dynamics, and internal capabilities.
Analyze
the major economic, cultural, and political / legal aspects of the
international business environment, including the economic dynamics of foreign
trade, impact of regional and global trade integration, and key cultural
dimensions affecting marketing operations.
Assess
the potential risks and benefits of various international markets and formulate
effective market entry strategies to support foreign market expansion.
Use
technology and information resources to research issues in international
marketing.
Write
clearly and concisely about international marketing using proper writing
mechanics.

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