14 Aug Frequent shopper and frequent flier programs are examples of loyalty programs. S

Frequent shopper and frequent flier programs are examples of
loyalty programs.
Select one:
True
False
Question 2

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All of the following are loyalty programs, except:
Select one:
a. A grocery store card that allows consumers to receive
discounts on certain products when scanned.
b. An airline mileage program that gives consumers credits
for miles flown that can be redeemed at specified intervals for free prizes or
flights.
c. A coupon given out at an in-store sampling event to
encourage shoppers to try a newly launched product.
d. A card that gets stamped each time you visit an ice cream
store and can be redeemed for free ice cream when filled.
Question 3

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Word of Mouth describes the process by which people share
their experiences or opinions with others.
Select one:
True
False
Question 4

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Satisfied customers are valuable customers.
Select one:
True
False
Question 5

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Which customer can be considered a loyal customer to Brand
X?
Select one:
a. A first-time customer who tried Brand X because she
received a free coupon
b. A customer who previously used Brand X
c. A customer that buys Brand X once a month
d. A bargain shopper who buys the brand thats on sale
Question 6

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When a manufacturer offers retailers a financial incentive
or rebate in order to stock more of its products, this is an example of a ____
strategy:
Select one:
a. Push
b. Pull
c. Deceptive
d. Targeted
Question 7

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Customer satisfaction is based on whether or not an offering
meets a customers expectations.
Select one:
True
False
Question 8

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Question text
The _________________ era in marketing moved companies
attention toward earning customer loyalty.
Select one:
a. Technology
b. Sales
c. Relationship
d. Production
Question 9

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Question text
Travis went to buy a computer and was convinced by the
salesperson to purchase a model with twice as much hard drive space as the one
he planned to purchase. This is an example of _____.
Select one:
a. Up-Selling

b. False Advertising
c. Wholesaling
d. Re-selling
Question 10

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Question text
Cross-Selling is getting a customer to buy complimentary
offerings that were not part of the initially planned purchase.
Select one:
True
FalseFrequent shopper and frequent flier programs are examples of
loyalty programs.Select one:TrueFalseQuestion 2Mark 1.00 out of 1.00Not flaggedFlag
questionQuestion textAll of the following are loyalty programs, except:Select one:a. A grocery store card that allows consumers to receive
discounts on certain products when scanned.b. An airline mileage program that gives consumers credits
for miles flown that can be redeemed at specified intervals for free prizes or
flights.c. A coupon given out at an in-store sampling event to
encourage shoppers to try a newly launched product.d. A card that gets stamped each time you visit an ice cream
store and can be redeemed for free ice cream when filled.Question 3Mark 1.00 out of 1.00Not flaggedFlag
questionQuestion textWord of Mouth describes the process by which people share
their experiences or opinions with others.Select one:TrueFalseQuestion 4Mark 1.00 out of 1.00Not flaggedFlag
questionQuestion textSatisfied customers are valuable customers.Select one:TrueFalseQuestion 5Mark 1.00 out of 1.00Not flaggedFlag
questionQuestion textWhich customer can be considered a loyal customer to Brand
X?Select one:a. A first-time customer who tried Brand X because she
received a free couponb. A customer who previously used Brand Xc. A customer that buys Brand X once a monthd. A bargain shopper who buys the brand thats on saleQuestion 6Mark 1.00 out of 1.00Not flaggedFlag
questionQuestion textWhen a manufacturer offers retailers a financial incentive
or rebate in order to stock more of its products, this is an example of a ____
strategy:Select one:a. Pushb. Pullc. Deceptived. TargetedQuestion 7Mark 1.00 out of 1.00Not flaggedFlag
questionQuestion textCustomer satisfaction is based on whether or not an offering
meets a customers expectations.Select one:TrueFalseQuestion 8Mark 1.00 out of 1.00Not flaggedFlag
questionQuestion textThe _________________ era in marketing moved companies
attention toward earning customer loyalty.Select one:a. Technologyb. Salesc. Relationshipd. ProductionQuestion 9Mark 1.00 out of 1.00Not flaggedFlag
questionQuestion textTravis went to buy a computer and was convinced by the
salesperson to purchase a model with twice as much hard drive space as the one
he planned to purchase. This is an example of _____.Select one:a. Up-Selling b. False Advertisingc. Wholesalingd. Re-sellingQuestion 10Mark 1.00 out of 1.00Not flaggedFlag
questionQuestion textCross-Selling is getting a customer to buy complimentary
offerings that were not part of the initially planned purchase.Select one:TrueFalse

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