14 Aug Quiz 5 Part 1 of 1 – 20.0 Points Question 1 of 10 2.0 Points Which of the foll

Quiz 5

Part 1 of 1 – 20.0
Points

Question 1 of 10
2.0 Points
Which of the following is a subculture whose members are
between 8 to 14 years of age?
A. Generation X
B. Twixters
C. Tweens
D. Baby Boomers
E. Busters

Question 2 of 10
2.0 Points
A distinct cultural group that exists as an identifiable
segment within a larger, more complex society is known as what?
A. Subculture
B. Race
C. Ideology
D. Trait
E. Religion

Question 3 of 10
2.0 Points
On a percentage basis, which of the following is the
fastest-growing American minority?
A. Eastern European
Americans
B. Asian Americans
C. African Americans

D. Latin Americans
E. Hispanic
Americans

Question 4 of 10
2.0 Points
Which of the following constitutes the second largest
minority in the United States?
A. Eastern European
Americans
B. Asian Americans
C. African Americans
D. Latin Americans
E. Hispanic
Americans

Question 5 of 10
2.0 Points
Also known as “echo boomers” and the
“millennium generation,” members of which subculture were born
between the years 1977 and 1994?
A. Seniors
B. Generation Y
C. Twixter
D. Generation X
E. Baby Boomer

Question 6 of 10
2.0 Points
Which of the following constitute the largest Hispanic subcultural
group?
A. Puerto Ricans
B. Mexicans
C. Cubans
D. Nicaraguans
E. Dominicans

Question 7 of 10
2.0 Points
Generation X members are also known as what?
A. Yuppies
B. Tweens
C. Echo boomers
D. Slackers
E. Xoomers

Question 8 of 10
2.0 Points
Which of the following measures of Hispanic subculture are
particularly appealing to marketers because they permit consumers to define or
label themselves?
A. Spanish Surnames
B. Self-identification and degree of
identification
C. Spanish spoken at
home
D. Country of origin

E. Country of family
ancestry

Question 9 of 10
2.0 Points
The South and Midwest prefer white soft bread. This is an
indication that marketers must recognize which type of subcultures?
A. Nationality
B. Ethnic
C. Racial
D. Geographic
E. Demographic

Question 10 of 10
2.0 Points
Protestant denominations, Roman Catholicism, and Judaism are
the principal organized subcultures based on what?
A. Age
B. Gender
C. Geographic
location
D. Nationality
E. Religion

Quiz 6
Part 1 of 1 – 20.0
Points

Question 1 of 10
2.0 Points
Within the context of the model of consumer decision making,
what is likely to occur when a consumer is faced with a “problem?
A. Psychological
field
B. Inputs
C. Marketing mix
D. Sociocultural inputs
E. Need recognition

Question 2 of 10
2.0 Points
Within the context of the model of consumer decision making,
the marketing mix activities of organizations and nonmarketing sociocultural
influences are what type of factors?
A. Output
B. Cognitive
C. Input
D. Decision
E. Emotional

Question 3 of 10
2.0 Points
Which component of the consumer decision-making model draws
on external influences as sources of information about a particular product and
influence a consumer’s product-related values, attitudes, and behavior?
A. Emotional
B. Input
C. Marketing mix
D. Output
E. Decision

Question 4 of 10
2.0 Points
Which of the following fosters usage loyalty and commitment
to a companys products and services?
A. Trial purchase
B. Permission
marketing
C. Gifting behavior
D. Relationship marketing
E. Set evocation

Question 5 of 10
2.0 Points
Which model of consumers depicts the consumer as basically
submissive to the self-serving interests and promotional efforts of marketers?
A. Routinized
consumer model
B. Emotional
consumer model
C. Passive consumer
model
D. Economic consumer model
E. Cognitive
consumer model

Question 6 of 10
2.0 Points
When a couple buys themselves an anniversary gift of a long
weekend in Las Vegas, it is an example of which type of gifting behavior?
A. Intragroup
gifting
B. Intrapersonal
gifting
C. Intercategory
gifting
D. Interpersonal gifting
E. Intergroup
gifting

Question 7 of 10
2.0 Points
Which level of consumer decision making is a consumer is
most likely to use when purchasing a new, updated version of something that he
or she has purchased before, such as replacing an old laptop with a new one?
A. Passive problem
solving
B. Routinized
response behavior
C. Economic problem
solving
D. Extensive problem
solving
E. Limited problem solving

Question 8 of 10
2.0 Points
Which of the following consists of brands the consumer
excludes from the purchase consideration because they are felt to be
unacceptable?
A. Evoked set
B. Independent set
C. Inept set
D. Inert set
E. Emotional set

Question 9 of 10
2.0 Points
When friends chip in and give another friend a joint
birthday gift, it is an example of which type of gifting behavior?
A. Intragroup gifting
B. Intrapersonal
gifting
C. Intercategory
gifting
D. Interpersonal
gifting
E. Intergroup
gifting

Question 10 of 10
2.0 Points
Which of the following consists of brands the consumer is
indifferent toward because they are perceived as not having any particular
advantages?
A. Evoked set
B. Independent set
C. Inept set
D. Inert set
E. Emotional set

Quiz 5Part 1 of 1 – 20.0
PointsQuestion 1 of 102.0 PointsWhich of the following is a subculture whose members are
between 8 to 14 years of age? A. Generation X B. Twixters C. Tweens D. Baby Boomers E. Busters Question 2 of 102.0 PointsA distinct cultural group that exists as an identifiable
segment within a larger, more complex society is known as what? A. Subculture B. Race C. Ideology D. Trait E. Religion Question 3 of 102.0 PointsOn a percentage basis, which of the following is the
fastest-growing American minority? A. Eastern European
Americans B. Asian Americans C. African Americans
D. Latin Americans E. Hispanic
Americans Question 4 of 102.0 PointsWhich of the following constitutes the second largest
minority in the United States? A. Eastern European
Americans B. Asian Americans C. African Americans D. Latin Americans E. Hispanic
Americans Question 5 of 102.0 PointsAlso known as “echo boomers” and the
“millennium generation,” members of which subculture were born
between the years 1977 and 1994? A. Seniors B. Generation Y C. Twixter D. Generation X E. Baby Boomer Question 6 of 102.0 PointsWhich of the following constitute the largest Hispanic subcultural
group? A. Puerto Ricans B. Mexicans C. Cubans D. Nicaraguans E. Dominicans Question 7 of 102.0 PointsGeneration X members are also known as what? A. Yuppies B. Tweens C. Echo boomers D. Slackers E. Xoomers Question 8 of 102.0 PointsWhich of the following measures of Hispanic subculture are
particularly appealing to marketers because they permit consumers to define or
label themselves? A. Spanish Surnames B. Self-identification and degree of
identification C. Spanish spoken at
home D. Country of origin
E. Country of family
ancestry Question 9 of 102.0 PointsThe South and Midwest prefer white soft bread. This is an
indication that marketers must recognize which type of subcultures? A. Nationality B. Ethnic C. Racial D. Geographic E. Demographic Question 10 of 102.0 PointsProtestant denominations, Roman Catholicism, and Judaism are
the principal organized subcultures based on what? A. Age B. Gender C. Geographic
location D. Nationality E. Religion Quiz 6Part 1 of 1 – 20.0
PointsQuestion 1 of 102.0 PointsWithin the context of the model of consumer decision making,
what is likely to occur when a consumer is faced with a “problem? A. Psychological
field B. Inputs C. Marketing mix D. Sociocultural inputs E. Need recognition Question 2 of 102.0 PointsWithin the context of the model of consumer decision making,
the marketing mix activities of organizations and nonmarketing sociocultural
influences are what type of factors? A. Output B. Cognitive C. Input D. Decision E. Emotional Question 3 of 102.0 PointsWhich component of the consumer decision-making model draws
on external influences as sources of information about a particular product and
influence a consumer’s product-related values, attitudes, and behavior? A. Emotional B. Input C. Marketing mix D. Output E. Decision Question 4 of 102.0 PointsWhich of the following fosters usage loyalty and commitment
to a companys products and services? A. Trial purchase B. Permission
marketing C. Gifting behavior D. Relationship marketing E. Set evocation Question 5 of 102.0 PointsWhich model of consumers depicts the consumer as basically
submissive to the self-serving interests and promotional efforts of marketers? A. Routinized
consumer model B. Emotional
consumer model C. Passive consumer
model D. Economic consumer model E. Cognitive
consumer model Question 6 of 102.0 PointsWhen a couple buys themselves an anniversary gift of a long
weekend in Las Vegas, it is an example of which type of gifting behavior? A. Intragroup
gifting B. Intrapersonal
gifting C. Intercategory
gifting D. Interpersonal gifting E. Intergroup
gifting Question 7 of 102.0 PointsWhich level of consumer decision making is a consumer is
most likely to use when purchasing a new, updated version of something that he
or she has purchased before, such as replacing an old laptop with a new one? A. Passive problem
solving B. Routinized
response behavior C. Economic problem
solving D. Extensive problem
solving E. Limited problem solving Question 8 of 102.0 PointsWhich of the following consists of brands the consumer
excludes from the purchase consideration because they are felt to be
unacceptable? A. Evoked set B. Independent set C. Inept set D. Inert set E. Emotional set Question 9 of 102.0 PointsWhen friends chip in and give another friend a joint
birthday gift, it is an example of which type of gifting behavior? A. Intragroup gifting B. Intrapersonal
gifting C. Intercategory
gifting D. Interpersonal
gifting E. Intergroup
gifting Question 10 of 102.0 PointsWhich of the following consists of brands the consumer is
indifferent toward because they are perceived as not having any particular
advantages? A. Evoked set B. Independent set C. Inept set D. Inert set E. Emotional set

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