14 Aug BBA131 chapter 12 quiz Question 1 Not yet answered Marked out of 1 Not flaggedF

BBA131 chapter 12 quiz

Question 1
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The amount added to a product’s cost in order to sell it at
a target profit is called _____.

Select one:
a. revenue margin
b. profit allowance
c.
markup
d. breakeven point

Question 2
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_____ refers specifically to the activities needed to move
products efficiently from manufacturer to consumer.

Select one:
a.
Physical distribution
b. The distribution mix
c. Transportation modes
d. Product placement

Question 3
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Question text
We can offer you a quality men’s suit for under $200, the
salesman says. The actual price is $199.99. This is an example of _____.

Select one:
a.
psychological pricing
b. penetration pricing
c. price skimming
d. price lining

Question 4
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_____ are located at the ends of aisles or near checkout
counters, making it easier for customers to find products.

Select one:
a.
Point-of-sale displays
b. Directional signs
c. Coupons incentives
d. Premiums

Question 5
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Companies use _____ to determine the quantity of a product
that must be sold before the seller makes a profit.

Select one:
a. penetration pricing
b. markup pricing
c.
breakeven analysis
d. marginal analysis

Question 6
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Question text
When a company sets an initial low price to establish a new
product in the market, they are using _____.

Select one:
a. price skimming
b. price lining
c.
penetration pricing
d. introductory pricing

uestion 7
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Question text
Search engines such as Yahoo! serve as _____, collections of
business Web sites representing diverse products.

Select one:
a. electronic fronts
b. Internet service providers
c. e-catalogs
d.
cybermalls

Question 8
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A company may use _____ when its purpose is to promote
itself and its products rather than simply close a sale.

Select one:
a. personal selling
b.
missionary selling
c. creative selling
d. sales promotion

Question 9
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Question text
_____ attempts to build good relations with the public or to
deal with unfavorable events.

Select one:
a. Advertising
b. Publicity
c. Personal selling
d.
Public relations

Question 10
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Question text
_____ are manufacturer-owned stores that avoid wholesalers
and retailers by selling merchandise directly from the factory to the
consumers.

Select one:
a. Convenience stores
b. Off-price stores
c.
Factory outlets
d. Catalog showrooms

Question 11
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Question text
Which is the most widely used advertising medium?

Select one:
a.
Internet
b. newspapers
c. radio
d. television

Question 12
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Question text
_____ costs change with the quantity of a product sold or
produced.

Select one:
a.
Variable
b. Margin
c. Annual
d. Fixed
Question 13
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Question text
Companies often price their products to establish _____, a
company’s percentage of the total market sales for a specific product type.

Select one:
a. a breakeven point
b. sales percentage
c. fixed costs
d.
market share

Question 14
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Question text
_____ are goals that producers hope to attain in pricing
products.

Select one:
a.
Pricing objectives
b. Profit targets
c. Pricing targets
d. Returns on investment

Question 15
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Question text
A _____ takes legal possession of goods produced by a
variety of manufacturers and then resells them to other businesses.

Select one:
a. intermediary
b. syndicated seller
c. broker
d.
wholesaler

Question 16
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Question text
_____ is paid, nonpersonal communication, by which an
identified sponsor informs an audience about a product.

Select one:
a. Sales promotion
b. Advertising
c. Public relations
d. Promotion
Question 17
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Question text
Costs that are unaffected by the quantity of a product sold
are _____ costs.

Select one:
a. variable
b. on-going
c. selling
d.
fixed

Question 18
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Question text
_____ is the process of establishing an easily identifiable
product image in the minds of consumers.

Select one:
a. Merchandising
b. Advertising
c.
Positioning
d. Promoting

Question 19
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Question text
A firm introduces a totally new product. Knowing that it
must bring in revenues to cover the costs of developing and promoting this new
product, the firm decides to sell the product at a very high price. This
practice is referred to as _____.

Select one:
a.
price skimming
b. introductory pricing
c. price lining
d. penetration pricing

Question 20
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Question text
The _____ is the path that a product follows from producer
to end user.

Select one:
a. consumption channel
b. market segmentation
c. product lineBBA131 chapter 12 quizQuestion 1Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textThe amount added to a product’s cost in order to sell it at
a target profit is called _____.Select one:a. revenue marginb. profit allowancec.
markupd. breakeven pointQuestion 2Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion text_____ refers specifically to the activities needed to move
products efficiently from manufacturer to consumer.Select one:a.
Physical distributionb. The distribution mixc. Transportation modesd. Product placementQuestion 3Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textWe can offer you a quality men’s suit for under $200, the
salesman says. The actual price is $199.99. This is an example of _____.Select one:a.
psychological pricingb. penetration pricingc. price skimmingd. price liningQuestion 4Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion text_____ are located at the ends of aisles or near checkout
counters, making it easier for customers to find products.Select one:a.
Point-of-sale displaysb. Directional signsc. Coupons incentivesd. PremiumsQuestion 5Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textCompanies use _____ to determine the quantity of a product
that must be sold before the seller makes a profit.Select one:a. penetration pricingb. markup pricingc.
breakeven analysisd. marginal analysisQuestion 6Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textWhen a company sets an initial low price to establish a new
product in the market, they are using _____.Select one:a. price skimmingb. price liningc.
penetration pricingd. introductory pricinguestion 7Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textSearch engines such as Yahoo! serve as _____, collections of
business Web sites representing diverse products.Select one:a. electronic frontsb. Internet service providersc. e-catalogsd.
cybermallsQuestion 8Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textA company may use _____ when its purpose is to promote
itself and its products rather than simply close a sale.Select one:a. personal sellingb.
missionary sellingc. creative sellingd. sales promotionQuestion 9Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion text_____ attempts to build good relations with the public or to
deal with unfavorable events.Select one:a. Advertisingb. Publicityc. Personal sellingd.
Public relationsQuestion 10Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion text_____ are manufacturer-owned stores that avoid wholesalers
and retailers by selling merchandise directly from the factory to the
consumers.Select one:a. Convenience storesb. Off-price storesc.
Factory outletsd. Catalog showroomsQuestion 11Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textWhich is the most widely used advertising medium?Select one:a.
Internetb. newspapersc. radiod. televisionQuestion 12Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion text_____ costs change with the quantity of a product sold or
produced.Select one:a.
Variableb. Marginc. Annuald. FixedQuestion 13Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textCompanies often price their products to establish _____, a
company’s percentage of the total market sales for a specific product type.Select one:a. a breakeven pointb. sales percentagec. fixed costsd.
market shareQuestion 14Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion text_____ are goals that producers hope to attain in pricing
products.Select one:a.
Pricing objectivesb. Profit targetsc. Pricing targetsd. Returns on investmentQuestion 15Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textA _____ takes legal possession of goods produced by a
variety of manufacturers and then resells them to other businesses.Select one:a. intermediaryb. syndicated sellerc. brokerd.
wholesalerQuestion 16Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion text_____ is paid, nonpersonal communication, by which an
identified sponsor informs an audience about a product.Select one:a. Sales promotionb. Advertisingc. Public relationsd. PromotionQuestion 17Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textCosts that are unaffected by the quantity of a product sold
are _____ costs.Select one:a. variableb. on-goingc. sellingd.
fixedQuestion 18Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion text_____ is the process of establishing an easily identifiable
product image in the minds of consumers.Select one:a. Merchandisingb. Advertisingc.
Positioningd. PromotingQuestion 19Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textA firm introduces a totally new product. Knowing that it
must bring in revenues to cover the costs of developing and promoting this new
product, the firm decides to sell the product at a very high price. This
practice is referred to as _____.Select one:a.
price skimmingb. introductory pricingc. price liningd. penetration pricingQuestion 20Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textThe _____ is the path that a product follows from producer
to end user.Select one:a. consumption channelb. market segmentationc. product line

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