14 Aug Assignment 2: Part B: Your Marketing Plan Due Week 6 and worth 240 points From t

Assignment 2: Part B: Your Marketing Plan
Due Week 6 and worth 240 points
From the start of this course, you have accessed the Interactive Marketing Plan
tool and used the
step-by-step guide to complete Part B of your marketing plan. You are required
to submit a marketing
plan for a hypothetical product-based company. Your plan must include the
companys mission,
introduction and branding, and information collected from Step 5 of the
Interactive Marketing Plan,
located in the course shell. Note: Some elements may not be covered in the
Interactive Marketing Plan
and will require additional research.
Note: You may create and /or make all necessary assumptions needed for the
completion of this
assignment.
Write a four to five (4-5) page paper in which you:
1. Revise your executive summary from Assignment 1, based on feedback from your
instructor.
2. Develop a branding strategy for your product that covers the brand name, logo,
slogan, and at
least one (1) brand extension.
3. Develop a marketing strategy for your product and determine an appropriate
time table for
execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for
your response.
4. Develop a positioning statement which should include, at a minimum, a
benefit, user, competitive,
or innovative statement about your product. Provide a rationale for your time
frame for execution
of your positioning statement.
5. Examine the relevant marketing science of customer behavior for your
product.
6. Develop your companys mission statement and company introduction.
7. Use at least three (3) academic resources as quantitative marketing research
to determine the
feasibility of your product / service. These resources should be industry
specific and relate to your
chosen product / service. Note: Wikipedia and other Websites do not qualify as
academic
resources.
Your assignment must follow these formatting requirements:
? Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all
sides; citations and references must follow APA or school-specific format.
Check with your
professor for any additional instructions.
? Include a cover page containing the title of the assignment, the students
name, the professors
name, the course title, and the date. The cover page and the reference page are
not included in
the required assignment page length.Assignment 2: Part B: Your Marketing Plan
Due Week 6 and worth 240 points
From the start of this course, you have accessed the Interactive Marketing Plan
tool and used the
step-by-step guide to complete Part B of your marketing plan. You are required
to submit a marketing
plan for a hypothetical product-based company. Your plan must include the
companys mission,
introduction and branding, and information collected from Step 5 of the
Interactive Marketing Plan,
located in the course shell. Note: Some elements may not be covered in the
Interactive Marketing Plan
and will require additional research.
Note: You may create and /or make all necessary assumptions needed for the
completion of this
assignment.
Write a four to five (4-5) page paper in which you:
1. Revise your executive summary from Assignment 1, based on feedback from your
instructor.
2. Develop a branding strategy for your product that covers the brand name, logo,
slogan, and at
least one (1) brand extension.
3. Develop a marketing strategy for your product and determine an appropriate
time table for
execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for
your response.
4. Develop a positioning statement which should include, at a minimum, a
benefit, user, competitive,
or innovative statement about your product. Provide a rationale for your time
frame for execution
of your positioning statement.
5. Examine the relevant marketing science of customer behavior for your
product.
6. Develop your companys mission statement and company introduction.
7. Use at least three (3) academic resources as quantitative marketing research
to determine the
feasibility of your product / service. These resources should be industry
specific and relate to your
chosen product / service. Note: Wikipedia and other Websites do not qualify as
academic
resources.
Your assignment must follow these formatting requirements:
? Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all
sides; citations and references must follow APA or school-specific format.
Check with your
professor for any additional instructions.
? Include a cover page containing the title of the assignment, the students
name, the professors
name, the course title, and the date. The cover page and the reference page are
not included in
the required assignment page length.

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