14 Aug Factors Affecting Marketing StrategyGo to a local store that sells store brands

Factors Affecting Marketing StrategyGo
to a local store that sells store brands or off-brand consumer
products. Choose any off-brand consumer product that you want to
reposition into a national brand. To qualify as a product for this
assignment, the consumer product should not be currently represented by
an advertising campaign. (A quick Google search, as well as the absence
of ads for the product in your daily life, is one way that you can
verify a products lack of an associated major advertising campaign).
For this assignment, you will be creating an advertising campaign to
launch this off-brand product to national prominence. Determine whether
you wish to mimic an existing advertising campaign or whether you wish
to create a completely unique campaign altogether to launch the selected
product.Go to the following pages of the United States Census
Bureaus Website and locate information regarding the market segment
that the selected product is geared toward:American Fact Finder: .census.gov/faces/nav/jsf/pages/searchresults.xhtml?refresh=t”>http://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml?refresh=t2012 National Population Projections: Summary Tables: .census.gov/population/projections/data/national/2012/summarytables.html”>http://www.census.gov/population/projections/data/national/2012/summarytables.htmlWrite a six to eight (6-8) page paper:Briefly (one [1] paragraph) describe:whether the product is a low, medium, or high involvement product.the perceived quality signals for the product (e.g.: price, advertising intensity, warranties).whether you are mimicking an existing campaign or building your own and the reason for your choice.Provide
statistical data from the U.S. Census on the size of the market segment
to which the advertisement will be geared toward. Using the summary
tables, determine if this market segment has grown over the past ten
(10) years, and project if it will continue to grow within the next ten
(10) years. Analyze three (3) factors affecting this market segment, as
well as how these factors are changing the segments purchasing behavior
for this product.Determine which reference groups influence
this market segment. Strategize which diffusion rate is most appropriate
for this product to move it into national prominence. Determine
diffusion determinants and diffusion inhibitors for this product using
Table 7-3 in Chapter 7. Recommend a diffusion enhancement strategy that
incorporates reference groups for this product.Develop characteristics of the product that you want to promote in your advertising campaign using Table 10-2 in Chapter 10.Determine which dimension best suits the selected product, and build a promotion-focused or prevention-focused campaign.Determine
whether the selected product will have a high or low involvement
learning need. Develop a strategy for consumers to rediscover the
selected product, using Table 9-1 in Chapter 9 as a guide.Map
out the impact of lifestyle on consumer behavior, using Figure 12-2 in
Chapter 12 to assist you. Determine if there will be an increase or
decrease in purchases or consumption. Evaluate how these factors affect
consumption.Evaluate your campaign for the selected product and its effect on problem recognition.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.Factors Affecting Marketing StrategyGo
to a local store that sells store brands or off-brand consumer
products. Choose any off-brand consumer product that you want to
reposition into a national brand. To qualify as a product for this
assignment, the consumer product should not be currently represented by
an advertising campaign. (A quick Google search, as well as the absence
of ads for the product in your daily life, is one way that you can
verify a products lack of an associated major advertising campaign).
For this assignment, you will be creating an advertising campaign to
launch this off-brand product to national prominence. Determine whether
you wish to mimic an existing advertising campaign or whether you wish
to create a completely unique campaign altogether to launch the selected
product.Go to the following pages of the United States Census
Bureaus Website and locate information regarding the market segment
that the selected product is geared toward:Write a six to eight (6-8) page paper:

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