14 Aug Unit2 [MT355:Marketing Research] .gif”>AssignmentDetailsandGradingRubric .jpg

Unit2 [MT355:Marketing
Research]

.gif”>AssignmentDetailsandGradingRubric .jpg”>

Assignment Title: Formulate a Research Problem

In this assignment, you will
engage in developing the following professional competencies:

* Verbal Communication

This
competency is also critical to your success in most jobs. Whether by phone,
recorded presentation, in person, or via video conferencing or chat, your
ability to articulate a message or piece of information in a clear, concise,
and professional manner can distinguish you from your peers and/or competition.

Directions for completing this
assignment

Read the Case Scenario:
Kinshasa AbroadAfrican Cuisine and Culture

As a
new marketing research associate in training, you are tasked with recording a
formal oral presentation in Microsoft PowerPoint to demonstrate your ability
to formulate marketing research problems. Using what you learned from reading
Chapters 2 and 3 in the textbook to inform your work on this Assignment,build a 7-slide audio visual presentation
answering the following marketing research problems listed below.

1. Include a Title Slide
2. If you were to serve as a
research consultant for Mr. Kabasella, what information would you need to
enable you
to help him diagnose his
marketing problem(s)?
3. Construct a slide that
explains the value of problem definition in the marketing research process for
this case.
4. Propose how to
create/define a research problem to assist marketing research for this case.
5. Incorporate how the
interpretation of a problem definition stimulates critical-thinking and secures
required
information.
6. Create a list of probing
questions you would ask Mr. Kabasella if you were going to meet with him to
help him
specify (a) the managers
decision problem and (b) research problems.
7. Reference slide

Presentation Format

In
Microsoft PowerPoint, create a title slide containing your name, the topic,
and the date. Be sure to apply a design to your presentation. Create one slide
for each of the decision problems above (a-f).

In this
Assignment, you will be using the Microsoft PowerPoint narration tool to
create your own audiovisual presentation. Once you have done this, you can put
this skill on your resume. Audiovisual presentations are used in everything
from customer service response, training employees, solving problems in the
workplace, explaining instructions to colleagues and responding to stakeholders
concerning business issues. For a tutorial on adding audio to your Microsoft
PowerPoint presentation, click.kaplan.edu/business/MT355/MT355_1403C/Tutorial/interaction.html”>here.

Continued…

.gif”>Unit2 [MT355:Marketing
Research]

AssignmentDetailsandGradingRubric .jpg”>
For additional requirements in
relation to this assignment, see the grading rubric below.

Directions for Submitting Your
Assignment

Review
the grading rubric below before beginning this activity. Compose your
Assignment as a Microsoft PowerPoint document and save it with your first
name initial and last name(Example:
TAlex-MT355
Assignment-Unit 2.ppt).
Submit your file by selecting the Unit 2: Assignment Dropbox by the end of Unit
2.

Unit2 [MT355:Marketing
Research]

Grading
Rubric:

Percent

.gif”>Possible Score For This
Assignment: 100

Content, Focus, Use of Text/Outside
Sources (50%)

Diagnosis
of marketing problem Explanation of the value of problem definition Formulation
of a research problem
Explanation of how interpretting problem
definition stimulatescritical thinking

Percent
Possible Points

.gif”>

15%

6

15%

6

15%

6

15%

6

60%

24

Analysis and Critical Thinking (30%)

7.5%

3

7.5%

3

7.5%

3

7.5%

3

30%

12

Analyzes in addition to
providing facts
.gif”>Analysis is well thought out Professional design used to develop
presentation Presentation includes all7
of the required slides

10%

4

100%

40

0

Title slide and Reference slide

Gross Assignment
Score:

Less: Late Penalty(Per Policy)Unit2 [MT355:Marketing
Research].gif”>AssignmentDetailsandGradingRubric .jpg”>Assignment Title: Formulate a Research ProblemIn this assignment, you will
engage in developing the following professional competencies:* Verbal CommunicationThis
competency is also critical to your success in most jobs. Whether by phone,
recorded presentation, in person, or via video conferencing or chat, your
ability to articulate a message or piece of information in a clear, concise,
and professional manner can distinguish you from your peers and/or competition.Directions for completing this
assignmentRead the Case Scenario:
Kinshasa AbroadAfrican Cuisine and CultureAs a
new marketing research associate in training, you are tasked with recording a
formal oral presentation in Microsoft PowerPoint to demonstrate your ability
to formulate marketing research problems. Using what you learned from reading
Chapters 2 and 3 in the textbook to inform your work on this Assignment,build a 7-slide audio visual presentation
answering the following marketing research problems listed below.1. Include a Title Slide2. If you were to serve as a
research consultant for Mr. Kabasella, what information would you need to
enable youto help him diagnose his
marketing problem(s)?3. Construct a slide that
explains the value of problem definition in the marketing research process for
this case.4. Propose how to
create/define a research problem to assist marketing research for this case.5. Incorporate how the
interpretation of a problem definition stimulates critical-thinking and secures
requiredinformation.6. Create a list of probing
questions you would ask Mr. Kabasella if you were going to meet with him to
help himspecify (a) the managers
decision problem and (b) research problems.7. Reference slidePresentation FormatIn
Microsoft PowerPoint, create a title slide containing your name, the topic,
and the date. Be sure to apply a design to your presentation. Create one slide
for each of the decision problems above (a-f).In this
Assignment, you will be using the Microsoft PowerPoint narration tool to
create your own audiovisual presentation. Once you have done this, you can put
this skill on your resume. Audiovisual presentations are used in everything
from customer service response, training employees, solving problems in the
workplace, explaining instructions to colleagues and responding to stakeholders
concerning business issues. For a tutorial on adding audio to your Microsoft
PowerPoint presentation, click.kaplan.edu/business/MT355/MT355_1403C/Tutorial/interaction.html”>here.Continued….gif”>Unit2 [MT355:Marketing
Research]AssignmentDetailsandGradingRubric .jpg”>For additional requirements in
relation to this assignment, see the grading rubric below.Directions for Submitting Your
AssignmentReview
the grading rubric below before beginning this activity. Compose your
Assignment as a Microsoft PowerPoint document and save it with your first
name initial and last name(Example:
TAlex-MT355Assignment-Unit 2.ppt).
Submit your file by selecting the Unit 2: Assignment Dropbox by the end of Unit
2.Unit2 [MT355:Marketing
Research]Grading
Rubric:Percent.gif”>Possible Score For ThisAssignment: 100Content, Focus, Use of Text/OutsideSources (50%)Diagnosis
of marketing problem Explanation of the value of problem definition Formulation
of a research problemExplanation of how interpretting problemdefinition stimulatescritical thinkingPercentPossible Points.gif”>
15%615%615%615%660%24
7.5%37.5%37.5%37.5%330%12.gif”>Analysis is well thought out Professional design used to develop
presentation Presentation includes all7
of the required slides
10%4100%400Gross AssignmentScore:Less: Late Penalty(Per Policy)

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.