14 Aug Unit9 [MT355:Marketing Research] .gif”>AssignmentDetailsandGradingRubric .jpg

Unit9 [MT355:Marketing
Research]

.gif”>AssignmentDetailsandGradingRubric .jpg”>

Assignment
Title:Writing
and Presenting a Research Report

As Brown, Suter, and Churchill (2014)
indicate in the Basic Marketing Research textbook, a marketing researcher will
almost always be expected to develop a written report and presentation based on
the results of the research. In this assignment, you will prepare a marketing
research report. As you prepare this marketing research report, you will engage
in developing the following professional competencies of a marketing
researcher:

* Sell ideas and persuade
* Create and edit reports

Marketing
researchers must communicate with all stakeholders to develop accurate results
when writing up the research report and presenting it to organizational
leaders. The goal of the report and presentation is to sell and persuade the
results of the marketing research, whether they favorably or unfavorably help
to solve the research problem or to help capitalize on the research
opportunity. A valid and appropriately designed research study will render
valid results that should provide guidance to decision making leaders.
Additionally, it is essential that marketing researchers use time management
while creating and editing reports. The written report in general, will have an
enormous impact on whether leadership decision makers will actually use the
research or not. Your job as the marketing research is to master the art of
persuading and selling the research results you worked very hard to produce.

References:

Brown, T. J., Suter, T A.,
& Churchill, G. A. (2014). Basic Marketing Research, 8th Edition, Cengage
Learning.

Directions for completing this
assignment

In this
assignment, you will analyze the Seal-Tight Company case study. As a
marketing researcher, your objective in this assignment is to prepare a
marketing research report. Complete the following steps to successfully execute
this assignment:

Step 1. In your Basic Marketing
Research textbook, go to pages 417-418 and read question 1 on the Seal-Tight
Company.

Step 2.
On page 418 in your Basic Marketing Research textbook, prepare the charts
required in questions A-D to be used in your research report.

Step 3.
Prepare a research report based on the results of your data analysis for the
Seal-Tight Company case study. Follow the research report outline on pages
429-433.

For
additional requirements in relation to this assignment, see the grading rubric
below.

Continued…

.gif”>Unit9 [MT355:Marketing
Research]

AssignmentDetailsandGradingRubric .jpg”>
Directions
for Submitting Your Assignment

Review
the grading rubric below before beginning this activity. For additional help
with your writing and APA citation, please visit the Kaplan University Writing
Center. Compose your Assignment as a Microsoft Word document and save it with
your first name initial and last name (Example: TAlex-MT355 Assignment-Unit
9.docx). Submit your file by
selecting the Unit 9: Assignment Dropbox by the end of Unit 9.

Unit9 [MT355:Marketing
Research]

Grading
Rubric:

Percent

.gif”>Possible Score For This
Assignment: 100

Content, Focus, Use of Text/Outside Percent

Sources (67%)

Developed
charts correctly for questions A and B Developed charts correctly for questions
C and D Formatted Research Report Effectively
Prepared Research Report According to
Marketing Research
Principles

Possible Points

.gif”>

17%

10

17%

10

17%

10

16%

10

67%

40

Analysis and Critical Thinking (30%)

7%

4

7%

4

7%

4

6%

4

30%

27

Analyzed
the case study Explained the validity for each question Flow of answers is
logical
.gif”>Considers different
positions on the issues

7%

4

100%

60

0

Writing Style Grammar, APA Format

Gross Assignment
Score:

Less: Late Penalty(Per Policy)Unit9 [MT355:Marketing
Research].gif”>AssignmentDetailsandGradingRubric .jpg”>Assignment
Title:Writing
and Presenting a Research ReportAs Brown, Suter, and Churchill (2014)
indicate in the Basic Marketing Research textbook, a marketing researcher will
almost always be expected to develop a written report and presentation based on
the results of the research. In this assignment, you will prepare a marketing
research report. As you prepare this marketing research report, you will engage
in developing the following professional competencies of a marketing
researcher:* Sell ideas and persuade* Create and edit reportsMarketing
researchers must communicate with all stakeholders to develop accurate results
when writing up the research report and presenting it to organizational
leaders. The goal of the report and presentation is to sell and persuade the
results of the marketing research, whether they favorably or unfavorably help
to solve the research problem or to help capitalize on the research
opportunity. A valid and appropriately designed research study will render
valid results that should provide guidance to decision making leaders.
Additionally, it is essential that marketing researchers use time management
while creating and editing reports. The written report in general, will have an
enormous impact on whether leadership decision makers will actually use the
research or not. Your job as the marketing research is to master the art of
persuading and selling the research results you worked very hard to produce.References:Brown, T. J., Suter, T A.,
& Churchill, G. A. (2014). Basic Marketing Research, 8th Edition, Cengage
Learning.Directions for completing this
assignmentIn this
assignment, you will analyze the Seal-Tight Company case study. As a
marketing researcher, your objective in this assignment is to prepare a
marketing research report. Complete the following steps to successfully execute
this assignment:Step 1. In your Basic Marketing
Research textbook, go to pages 417-418 and read question 1 on the Seal-TightCompany.Step 2.
On page 418 in your Basic Marketing Research textbook, prepare the charts
required in questions A-D to be used in your research report.Step 3.
Prepare a research report based on the results of your data analysis for the
Seal-Tight Company case study. Follow the research report outline on pages
429-433.For
additional requirements in relation to this assignment, see the grading rubric
below.Continued….gif”>Unit9 [MT355:Marketing
Research]AssignmentDetailsandGradingRubric .jpg”>Directions
for Submitting Your AssignmentReview
the grading rubric below before beginning this activity. For additional help
with your writing and APA citation, please visit the Kaplan University Writing
Center. Compose your Assignment as a Microsoft Word document and save it with
your first name initial and last name (Example: TAlex-MT355 Assignment-Unit9.docx). Submit your file by
selecting the Unit 9: Assignment Dropbox by the end of Unit 9.Unit9 [MT355:Marketing
Research]Grading
Rubric:Percent.gif”>Possible Score For ThisAssignment: 100Content, Focus, Use of Text/Outside PercentSources (67%)Developed
charts correctly for questions A and B Developed charts correctly for questions
C and D Formatted Research Report EffectivelyPrepared Research Report According toMarketing Research
PrinciplesPossible Points.gif”>
17%1017%1017%1016%1067%40
7%47%47%46%430%27.gif”>Considers different
positions on the issues
7%4100%600Gross AssignmentScore:Less: Late Penalty(Per Policy)

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