14 Aug Kaplan MT450 unit III assignmentScenario Marketing Congratulations. You have jus

Kaplan MT450 unit III assignmentScenario Marketing
Congratulations. You have just been named marketing manager of a major franchise.
Your job will be to perform the daily tasks of a marketing manager.
So what does a Marketing Manager do? As you know, marketing plays an
essential role in almost every industry segment. In its simplest form, marketing
management is about making certain that customers’ needs and wants are met while
increasing the profits of a company. A marketing manager’s responsibilities can
vary a great deal, but will always have this as a central purpose.
Click here to learn more about being a Marketing
Manager.
Select one of the companys below for which you would like to be Marketing
Manager.
Edible Arrangements – Edible fruit baskets Creates fresh fruit arrangements
and gourmet chocolate dipped fruit to order.
Cartridge World – Cartridge Company – carries a complete line of both inkjet and
toner printer cartridges. Offers both remanufactured and Original Brand (OEM)
ink and toner cartridges for nearly all brands of printers, copiers, fax and
postage machines.
Liberty Tax Service – Taxes provides tax service to both consumers and
businesses.
Assumptions
In this scenario, you will be responsible for the following:
Evaluating a firms marketing opportunities in the consumer market.
In addition you will be conducting the following tasks:
Determine who your consumers are.Conclude why and how consumers buy.Determine when do consumers buy?
See Rubric below for Assignment details.
Assignment

You
are making your next presentation to the CEO of the organization. Your goal is
to complete the following tasks for your consumer and business-to-business
marketing strategy in a PowerPoint presentation to the CEO.

Your objective is to
compete more effectively against your competitors by serving important
subculture segments better. The three markets that show the great potential are
the following:

1. Hispanic consumers

2. Senior consumers

3. Asian consumers

Next, start segmenting the
three subcultures. Pick one logical variable (e.g. age) that can be used to
segment the market. Now add a second variable (e.g., gender) so that you have
to satisfy the categories of both variables simultaneously (e.g. 25-30 years
old women). Now add a third variable.

? How many possible segments
can you identify from a combination of the three variables you selected?
? What implications does this
have for you as the marketing manager?

? What strategy will you use
to reach these markets?

Next, write a list of
features for your products. Take each feature and indicate what benefits it
provides to a customer.

? How would a magazine
advertisement reflect this information?
? Create an actual magazine
ad based on your features and benefits.

? Would you consider your
product seasonal?
? What are the challenges in
marketing products that are highly seasonal?

Submit your PowerPoint
presentation (7 to 10 slides) with speaker notes to the Unit 3: Assignment
Dropbox.

NOTE: Your PowerPoint
presentation should be in APA format and cite all references used.

1

Scenario MarketingCongratulations. You have just been named marketing manager of a major franchise.
Your job will be to perform the daily tasks of a marketing manager.So what does a Marketing Manager do? As you know, marketing plays an
essential role in almost every industry segment. In its simplest form, marketing
management is about making certain that customers’ needs and wants are met while
increasing the profits of a company. A marketing manager’s responsibilities can
vary a great deal, but will always have this as a central purpose.Click here to learn more about being a Marketing
Manager.Select one of the companys below for which you would like to be Marketing
Manager.Edible Arrangements – Edible fruit baskets Creates fresh fruit arrangements
and gourmet chocolate dipped fruit to order.Cartridge World – Cartridge Company – carries a complete line of both inkjet and
toner printer cartridges. Offers both remanufactured and Original Brand (OEM)
ink and toner cartridges for nearly all brands of printers, copiers, fax and
postage machines.Liberty Tax Service – Taxes provides tax service to both consumers and
businesses.AssumptionsIn this scenario, you will be responsible for the following:In addition you will be conducting the following tasks:See Rubric below for Assignment details.AssignmentYou
are making your next presentation to the CEO of the organization. Your goal is
to complete the following tasks for your consumer and business-to-business
marketing strategy in a PowerPoint presentation to the CEO.Your objective is to
compete more effectively against your competitors by serving important
subculture segments better. The three markets that show the great potential are
the following:1. Hispanic consumers2. Senior consumers3. Asian consumersNext, start segmenting the
three subcultures. Pick one logical variable (e.g. age) that can be used to
segment the market. Now add a second variable (e.g., gender) so that you have
to satisfy the categories of both variables simultaneously (e.g. 25-30 years
old women). Now add a third variable.? How many possible segments
can you identify from a combination of the three variables you selected?? What implications does this
have for you as the marketing manager?? What strategy will you use
to reach these markets?Next, write a list of
features for your products. Take each feature and indicate what benefits it
provides to a customer.? How would a magazine
advertisement reflect this information?? Create an actual magazine
ad based on your features and benefits.? Would you consider your
product seasonal?? What are the challenges in
marketing products that are highly seasonal?Submit your PowerPoint
presentation (7 to 10 slides) with speaker notes to the Unit 3: Assignment
Dropbox.NOTE: Your PowerPoint
presentation should be in APA format and cite all references used.1

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