14 Aug Evaluate Lisa Ahams current strategy regarding senior citizens. Does this strat
Evaluate Lisa Ahams current strategy
regarding senior citizens. Does this strategy improve McDonalds image? What
should she do about the senior citizen market that is, should she encourage,
ignore, or discourage her seniors? What should she do about the bingo idea?Follow instructions – 1 page limit, single space.Follow Question answer formatSubmit your answers to the questions found at the end of each case’s text.Grading Rubric: 25 pointsCriteria:Needs improvementProficientExemplaryUse of existingcase factsStudent did not effectively use case information in the analysis.0-3 pointsStudent identified& utilized somecase informationin the analysis.4-6 pointsStudent identified & effectivelyutilized relevantcase information in the analysis.7-10 pointsIntegration of relevant conceptsStudent did notdemonstrate the ability to integratecurrent/ previousconcepts in theanalysis.0-3 pointsStudent identified& related some concepts currently/previously discussed in the class.4-6 pointsStudent identified & effectively integrated concepts currently/previously discussed in class.7-10 pointsOrganizationStudent did not follow instructions, not organized & not cohesive in answering the required questions.0-1 pointStudent was somewhat organizedand cohesive in answering therequired questions.2-3 pointsStudent was clear, organized & cohesive in answering the required questions.4-5 points Evaluate Lisa Ahams current strategy
regarding senior citizens. Does this strategy improve McDonalds image? What
should she do about the senior citizen market that is, should she encourage,
ignore, or discourage her seniors? What should she do about the bingo idea?Grading Rubric: 25 points
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