14 Aug Question 1 The equation a buyer applies to assess a product’s value is Answer

Question 1

The equation a buyer applies to assess a product’s value is
Answer

value = monetary price customer benefits.

value = customer costs customer benefits.

value =
customer benefits customer costs.

value = customer benefits monetary price.

value = customer benefits time and effort.

Question 2

In managing customer relationships, the three primary ways profits can
be obtained are by
Answer

acquiring new customers, enhancing the
profitability of new customers, and shortening the duration of relationships
with existing customers.

enhancing the profitability of existing customers,
eliminating customers who provide smaller profits, and finding new customers.

extending the length of relationships with
customers, cutting organizational costs, and enhancing the profitability of
new customers.

eliminating long-term customers who have
decreased purchases, finding new customers, and increasing sales to existing
customers.

enhancing
the profitability of existing customers, extending the duration of
relationships with customers, and obtaining new customers.

Question 3

Marketing activities are
Answer

used by
all sizes of organizations including for-profit, nonprofit, and government
agencies.

limited to use by larger for-profit and nonprofit
organizations.

implemented only to increase profits for the
organization and to expand the scope of its customer base.

used by all types and sizes of businesses but are
not used by nonprofit organizations.

used by small businesses and small nonprofit
organizations the most.

Question 4

____ refers to minimizing the resources an organization must spend to
achieve a specific level of desired exchanges.
Answer

Effectiveness

Productivity

Efficiency

Objectivity

Cost cutting

Question 5

From the 1920s to the 1950s, demand for manufactured goods decreased,
leading to the ____ orientation.
Answer

production

market

revolutionary

sales

reduction

Question 6

A physical product you can touch is a(n)
Answer

service.

good.

idea.

concept.

philosophy.

Question 7

The three basic forms that a product can take are
Answer

markets, products, and images.

goods, ideas, and intangibles.

brands, services, and tangibles.

services,
ideas, and goods.

ideas, services, and things.

Question 8

Marketing management is defined as a process of
Answer

maintaining an appropriate and efficient
marketing mix for a target market.

establishing performance standards and evaluating
actual performances against these standards.

providing products that satisfy customers’ needs through
a coordinated set of activities.

facilitating satisfying exchanges between an
organization and its customers.

planning,
organizing, implementing, and controlling marketing activities.

Question 9

The marketing concept is a philosophy that states that an organization
should try to satisfy customers’ needs and also
Answer

increase market share.

increase sales.

achieve the organization’s goals.

produce high-quality products.

coordinate its activities to increase production.

Question 10

Issues of inventory levels and storage costs are both concerns relating
to the ____ variable of the marketing mix.
Answer

distribution

product

exchange

price

promotion

Question 1The equation a buyer applies to assess a product’s value isAnswervalue = monetary price customer benefits.value = customer costs customer benefits.value =
customer benefits customer costs.value = customer benefits monetary price.value = customer benefits time and effort.Question 2In managing customer relationships, the three primary ways profits can
be obtained are byAnsweracquiring new customers, enhancing the
profitability of new customers, and shortening the duration of relationships
with existing customers.enhancing the profitability of existing customers,
eliminating customers who provide smaller profits, and finding new customers.extending the length of relationships with
customers, cutting organizational costs, and enhancing the profitability of
new customers.eliminating long-term customers who have
decreased purchases, finding new customers, and increasing sales to existing
customers.enhancing
the profitability of existing customers, extending the duration of
relationships with customers, and obtaining new customers.Question 3Marketing activities areAnswerused by
all sizes of organizations including for-profit, nonprofit, and government
agencies.limited to use by larger for-profit and nonprofit
organizations.implemented only to increase profits for the
organization and to expand the scope of its customer base.used by all types and sizes of businesses but are
not used by nonprofit organizations.used by small businesses and small nonprofit
organizations the most.Question 4____ refers to minimizing the resources an organization must spend to
achieve a specific level of desired exchanges.AnswerEffectivenessProductivityEfficiencyObjectivityCost cuttingQuestion 5From the 1920s to the 1950s, demand for manufactured goods decreased,
leading to the ____ orientation.AnswerproductionmarketrevolutionarysalesreductionQuestion 6A physical product you can touch is a(n)Answerservice.good.idea.concept.philosophy.Question 7 The three basic forms that a product can take areAnswermarkets, products, and images.goods, ideas, and intangibles.brands, services, and tangibles.services,
ideas, and goods.ideas, services, and things.Question 8Marketing management is defined as a process ofAnswermaintaining an appropriate and efficient
marketing mix for a target market.establishing performance standards and evaluating
actual performances against these standards.providing products that satisfy customers’ needs through
a coordinated set of activities.facilitating satisfying exchanges between an
organization and its customers.planning,
organizing, implementing, and controlling marketing activities.Question 9The marketing concept is a philosophy that states that an organization
should try to satisfy customers’ needs and alsoAnswerincrease market share.increase sales.achieve the organization’s goals.produce high-quality products.coordinate its activities to increase production.Question 10Issues of inventory levels and storage costs are both concerns relating
to the ____ variable of the marketing mix.Answerdistributionproductexchangepricepromotion

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.