14 Aug PLAN A: You will create a fictional start-up company that serves the U.S. marke

PLAN A:
You will create a fictional start-up
company that serves the U.S. market with a product or service.
Write a one to two (1-2) paragraph
journal entry in which you:
1.
Provide a detailed description of your company. The
description should include, at a minimum, the companys name, its history,
founders, business purpose, and mission.
2.
Describe, in detail, the product or service the
company produces or services. Include trademark, color, shape, packaging,
labeling, and any characteristics that you deem relevant.

PLAN B:
You will now consider who your
customers are and identify your market segment.
It is vital that you clearly
identify your target customers within your marketing plan. Knowing your target
customers will help you to:

pinpoint where you should spend your advertising
budget

the type of campaign you intend to run, and

Ensure that your marketing message speaks the
customers language (based on their needs and wants, demographic, location,
ethnicity, etc.).
Write a one to two (1-2) paragraph
journal entry in which you:
1.
Analyze the business customers / clients that you
wish to target. Your analysis should include, but not be limited to, their:
a.
Demographic profile (e.g., age, gender, ethnicity,
etc.)
b.
Psychographic profile (e.g., interests, routine,
habits, etc.)
c.
profession (e.g., income, occupation, education)
d.
geographic location (e.g., country, region, city,
rural, urban, climate)
e.
Precise wants and needs as they relate to the
products and / or services you offer.
2.
Use at least two (2) quality references. Note:
Wikipedia and other Websites do not qualify as academic resources. Note: Insert
the information from the completed Journal 2 entry into Section 2: Targeting
Customers in the provided Marketing Plan Template (located in Week 1)

PLAN C:
You will now complete
your secondary market research and consider what distinguishes your company
from your competitors, their products, and / or the price of their products and
services.
Use the Internet to
research your customer demographics and market segment from Journal 2. Consider
what you think you know versus what you know to be true based on research from
reports, publications, course content, etc.
Write a four to six
(4-6) paragraph journal entry in which you:
1.
Describe your unique selling
proposition (USP). Next, explain the key aspects of your business, products, or
services that make them unique when compared to your competition (e.g.,
Southwest Airlines USP is providing customers with low airfare without
compromising service and comfort).
2.
Describe the marketing objectives of
your company. Your marketing objectives should, at a minimum, address potential
customer profile and market segmentation. Explain the manner in which you
conducted your secondary market research.
3.
Use at least two (2) quality
references. Note: Wikipedia and other Websites do not qualify as academic
resources. Note: Insert the information from the completed Journal 3 entry into
Section 3: Unique Selling Proposition in the provided Marketing Plan Template
(located in Week 1).

PLAN D:
You will now consider
your companys strengths and weakness, along with your product or service
price.
Use the Internet to
research strategies for conducting a Strengths, Weaknesses, Opportunities, and
Threats (SWOT) analysis. Based on your companys market information, consider
the strengths and weakness of your company and its products or services.
Write a four to six
(4-6) paragraph journal entry in which you:
1.
Determine the key strengths and
weaknesses of your company, as well as both the primary opportunities and
threats that it faces within its industry.
2.
Discuss your critical steps within
your supply-chain and operational system. Explain the key aspects of your
strategies for producing and distributing your products and services to both
your stores and customers. Determine whether you will use an outside vendor or
complete the work in house.
3.
Analyze the companys pricing
strategy relative to its pricing objective. Examine major internal and major
external factors that could potentially affect the pricing of the companys
products or services.
4.
Use at least two (2) quality
references. Note: Wikipedia and other Websites do not qualify as academic
resources.

PLAN E:
You will now consider
mechanisms by which your customers will purchase your products and / or
services (e.g., online, storefront, direct sells) and the primary manner in
which you intend to reach new customers (e.g.,TV, radio, social media, special
events).
Consider the marketing
materials that you intend to use. According to the textbook, marketing
materials are collateral used to promote your business or products. Promotional
strategy may include free trial offers, money-back guarantees, and buy two (2)
for the price of one (1) type of deals. Write a five to seven (5-7) paragraph
journal entry in which you:
1.
Determine the distribution strategy
relative to your target market, location, and selection of distribution
channels. Indicate whether or not you will leverage the following strategies:
a.use stores located in different regions b.sell online c.hire a sales team to
sell directly to suppliers and door-to-door
2.
Recommend three (3) strategy options
that you could use in order to get your product or services out to your
customer base.
3.
Outline your main marketing goals for
promotions, offers, and giveaways. Discuss the key types of marketing materials
that you intend to develop and share.
4.
Propose three (3) action steps that
you can use to move your plan forward. Consider how, when, and who will be
involved in the execution of this plan.
5.
Use at least two (2) quality
references. Note: Wikipedia and other Websites do not qualify as academic
resources.

PLAN A:You will create a fictional start-up
company that serves the U.S. market with a product or service.Write a one to two (1-2) paragraph
journal entry in which you:1.
Provide a detailed description of your company. The
description should include, at a minimum, the companys name, its history,
founders, business purpose, and mission.2.
Describe, in detail, the product or service the
company produces or services. Include trademark, color, shape, packaging,
labeling, and any characteristics that you deem relevant.PLAN B:You will now consider who your
customers are and identify your market segment.It is vital that you clearly
identify your target customers within your marketing plan. Knowing your target
customers will help you to:
pinpoint where you should spend your advertising
budget
the type of campaign you intend to run, and
Ensure that your marketing message speaks the
customers language (based on their needs and wants, demographic, location,
ethnicity, etc.).Write a one to two (1-2) paragraph
journal entry in which you:1.
Analyze the business customers / clients that you
wish to target. Your analysis should include, but not be limited to, their:a.
Demographic profile (e.g., age, gender, ethnicity,
etc.)b.
Psychographic profile (e.g., interests, routine,
habits, etc.)c.
profession (e.g., income, occupation, education)d.
geographic location (e.g., country, region, city,
rural, urban, climate)e.
Precise wants and needs as they relate to the
products and / or services you offer.2.
Use at least two (2) quality references. Note:
Wikipedia and other Websites do not qualify as academic resources. Note: Insert
the information from the completed Journal 2 entry into Section 2: Targeting
Customers in the provided Marketing Plan Template (located in Week 1)PLAN C:You will now complete
your secondary market research and consider what distinguishes your company
from your competitors, their products, and / or the price of their products and
services.Use the Internet to
research your customer demographics and market segment from Journal 2. Consider
what you think you know versus what you know to be true based on research from
reports, publications, course content, etc.Write a four to six
(4-6) paragraph journal entry in which you:1.
Describe your unique selling
proposition (USP). Next, explain the key aspects of your business, products, or
services that make them unique when compared to your competition (e.g.,
Southwest Airlines USP is providing customers with low airfare without
compromising service and comfort).2.
Describe the marketing objectives of
your company. Your marketing objectives should, at a minimum, address potential
customer profile and market segmentation. Explain the manner in which you
conducted your secondary market research.3.
Use at least two (2) quality
references. Note: Wikipedia and other Websites do not qualify as academic
resources. Note: Insert the information from the completed Journal 3 entry into
Section 3: Unique Selling Proposition in the provided Marketing Plan Template
(located in Week 1).PLAN D:You will now consider
your companys strengths and weakness, along with your product or service
price.Use the Internet to
research strategies for conducting a Strengths, Weaknesses, Opportunities, and
Threats (SWOT) analysis. Based on your companys market information, consider
the strengths and weakness of your company and its products or services.Write a four to six
(4-6) paragraph journal entry in which you:1.
Determine the key strengths and
weaknesses of your company, as well as both the primary opportunities and
threats that it faces within its industry.2.
Discuss your critical steps within
your supply-chain and operational system. Explain the key aspects of your
strategies for producing and distributing your products and services to both
your stores and customers. Determine whether you will use an outside vendor or
complete the work in house.3.
Analyze the companys pricing
strategy relative to its pricing objective. Examine major internal and major
external factors that could potentially affect the pricing of the companys
products or services.4.
Use at least two (2) quality
references. Note: Wikipedia and other Websites do not qualify as academic
resources.PLAN E:You will now consider
mechanisms by which your customers will purchase your products and / or
services (e.g., online, storefront, direct sells) and the primary manner in
which you intend to reach new customers (e.g.,TV, radio, social media, special
events).Consider the marketing
materials that you intend to use. According to the textbook, marketing
materials are collateral used to promote your business or products. Promotional
strategy may include free trial offers, money-back guarantees, and buy two (2)
for the price of one (1) type of deals. Write a five to seven (5-7) paragraph
journal entry in which you:1.
Determine the distribution strategy
relative to your target market, location, and selection of distribution
channels. Indicate whether or not you will leverage the following strategies:
a.use stores located in different regions b.sell online c.hire a sales team to
sell directly to suppliers and door-to-door2.
Recommend three (3) strategy options
that you could use in order to get your product or services out to your
customer base.3.
Outline your main marketing goals for
promotions, offers, and giveaways. Discuss the key types of marketing materials
that you intend to develop and share.4.
Propose three (3) action steps that
you can use to move your plan forward. Consider how, when, and who will be
involved in the execution of this plan.5.
Use at least two (2) quality
references. Note: Wikipedia and other Websites do not qualify as academic
resources.

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