14 Aug Week 7 Discussion 1 “I Saw That!” Please respond to the following: Reflect upon

Week 7 Discussion 1
“I Saw That!” Please respond to
the following:
Reflect upon a daily commute (travel to
work, shopping centers, etc.) and think about what support advertising has been
the most impactful to you. Describe your experience and what this means to a
marketer.
Select a new media form and assess its
advantages over traditional out-of-home media. Discuss how you have benefited
from this form of media and in what way. If you have not benefited, discuss
whether or not you think you will in the future, including your rationale for
doing or not doing so.

Week 7 Discussion 2
“Electronic and Medias” Please
respond to the following:
Present an argument that seeks to correlate
direct marketing with direct-response media. Discuss the implications of what
you have discovered.
Evaluate what stage of the integrated
marketing communication program benefits from Internet activities. Discuss
whether a business professional or an entrepreneur will be considered credible
amongst peers without a virtual profile. Provide examples or evidence with your
response.Week 8 Discussion 1
“Worth the Reward? ” Please
respond to the following:
Explore the relationship between promotion
and sales promotion. Determine the effect of sales promotion on branding and
discuss whether or not budget exchanges are worth the outcomes. Provide an
example to support your response.
State the most impactful sales promotional
tools and discuss what makes them effective. Describe what makes those tools
work.

Week 8 Discussion 2
“Marketing Public Relations
(MPR)” Please respond to the following:
Take a position on whether the average
organization or product / service should use MPR. Support your position with
examples or evidence.
Refer to Figure 17-1 to select one of the
companies that used MPR. Determine if the rationale of the company was sound.
Assess whether the long-term effects favor the company. Based on your findings,
discuss what this means to marketers.Week 7 Discussion 1″I Saw That!” Please respond to
the following:Reflect upon a daily commute (travel to
work, shopping centers, etc.) and think about what support advertising has been
the most impactful to you. Describe your experience and what this means to a
marketer.Select a new media form and assess its
advantages over traditional out-of-home media. Discuss how you have benefited
from this form of media and in what way. If you have not benefited, discuss
whether or not you think you will in the future, including your rationale for
doing or not doing so.Week 7 Discussion 2″Electronic and Medias” Please
respond to the following:Present an argument that seeks to correlate
direct marketing with direct-response media. Discuss the implications of what
you have discovered.Evaluate what stage of the integrated
marketing communication program benefits from Internet activities. Discuss
whether a business professional or an entrepreneur will be considered credible
amongst peers without a virtual profile. Provide examples or evidence with your
response.Week 8 Discussion 1″Worth the Reward? ” Please
respond to the following:Explore the relationship between promotion
and sales promotion. Determine the effect of sales promotion on branding and
discuss whether or not budget exchanges are worth the outcomes. Provide an
example to support your response.State the most impactful sales promotional
tools and discuss what makes them effective. Describe what makes those tools
work.Week 8 Discussion 2″Marketing Public Relations
(MPR)” Please respond to the following:Take a position on whether the average
organization or product / service should use MPR. Support your position with
examples or evidence.Refer to Figure 17-1 to select one of the
companies that used MPR. Determine if the rationale of the company was sound.
Assess whether the long-term effects favor the company. Based on your findings,
discuss what this means to marketers.

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