14 Aug The purpose of profitability control is to understand the efficiency of the sa

The purpose of profitability control is to

understand the efficiency of the sales force, advertising,
sales promotion, and distribution

evaluate and improve the spending efficiency and impact of
marketing expenditures

examine where the company is making and losing money

examine whether the company is pursuing its best
opportunities with respect to markets, products, and channels

2
________ is the process by which firms assess the effects of
their marketing activities and programs and make necessary changes and
adjustments.

Marketing implementation

Market watch

Marketing control

Test marketing

3
A Gucci bag sells for $120 in Italy and $240 in the United
States due to the differences in the costs of distributing the product in the
two countries. This phenomenon is called a(n)

price escalation problem

market pricing problem

opportunity cost problem

tactical pricing problem

4
______ is an obligation to act in a way expected of a
reasonable person.

Liability

Duty

Litigation

Reliance

5
Which characteristic of a marketing audit is described by
the methodical evaluation of the macro- and micromarketing environments,
objectives and strategies, system, and activities?

Periodic

Systematic

Comprehensive

Independent

6
The marketing audit reviews six components of the overall
marketing arena including the marketing environment, marketing strategy,
marketing organization, marketing systems, marketing productivity and

marketing control

marketing function

marketing development

marketing mix

7
Marketing effectiveness rating instruments and marketing
audits are approaches to

efficiency control

annual-plan control

profitability control

strategic control

8
Your firm has decided to enter the international market with
your product called Trema, a combination of a pocket organizer and cell phone.
Even though the product has been a huge success in the home country, market
research suggests some changes may be required before it can be introduced in
Europe. Your CMO is of the opinion that the product requires certain extra
features and the product will also have to be marketed differently. Your CMO is
advocating

dual adaptation

forward adaptation

straight extension

product standardization

9
Which of the following is true regarding a marketing audit?

It identifies the most-needed improvements and incorporates
them into a ive-action plan with short- and long-run steps.

It focuses on a firms macromarketing environment.

It focuses on analysis of those marketing activities that
have failed to produce adequate results.

It relies on feedback from company managers for data and
opinions.

10
To protect a creative work from being published in any other
manner, a company or author would ____________ the material.

patent

copyright

trademark

freelance

11
A PR practitioner may be subject to conspiracy in these
situations: when the practitioner participates in illegal action, counsels or
guides the illegal policy, takes part in it, or

imagines illegal policy may occur

uncovers illegal action

unknowingly works with a corrupt agency

cooperates to further illegal action

12
Rising customer expectations, evolving employee goals and
ambitions, and tighter government legislation and pressure are driving
companies to

operate flatter organizations

manage shorter supply chains

operate leaner manufacturing facilities

practice a higher level of corporate social responsibility

13
Which of the following is an example of a distribution
metric used for measuring the performance of marketing plans?

Stock cover in days

Customer acquisition

Effective reach

Market share

14
Which of the following is an example of a communication
metric used for measuring the performance of marketing plans?

Response rate

Trial rate

Sales growth

New customer gains

15
A ________ is a comprehensive, systematic, independent, and
periodic examination of a company’s or business unit’s marketing environment,
objectives, strategies, and activities, with a view to determining problem
areas and opportunities and recommending a plan of action to improve the
company’s marketing performance.

marketing audit

marketing metric

marketing plan

market-based scorecard analysis

16
Straight extension of the product means

introducing a customized product to the foreign market with
existing marketing strategy

introducing the product to the foreign market with major
changes to the product

introducing a customized product to the foreign market with
a new marketing strategy

introducing the product to the foreign market without any
changes to the product

17
A marketing audit is typically best conducted by a(n)

internal marketing executive

internal department

a. self-audit

outside consultant

18
Cadbury’s “Sports for Schools” promotion offered
sports and fitness equipment for schools in exchange for vouchers. The problem
was that the public and media saw a perverse incentive for children to eat more
chocolate, a product associated with obesity. Which of the following best
summarizes Cadbury’s problem?

Consumers resented being sold an inferior product on the
back of a cause-marketing program.

Customers questioned the link between the product and the
cause and saw the firm as self-serving and exploitive.

Customers felt that the cause was not in sync with the
companys brand image.

Consumers did not value the cause Cadbury was promoting.

19
Which of the following refers to the ability to meet
humanity’s needs without harming future generations?

Greenwashing

Ecological footprinting

Sustainability

Scalability

20
The purpose of strategic control is to

understand the efficiency of the sales force, advertising,
sales promotion, and distribution

examine whether the company is pursuing its best
opportunities with respect to markets, products, and channels

examine where the company is making and losing money

evaluate and improve the spending efficiency and impact of
marketing expenditures

21
Which of the following is likely to be an important trend in
marketing in the future?

Marketing science

Marketing intuition

Manual marketing

Mass marketingThe purpose of profitability control is to understand the efficiency of the sales force, advertising,
sales promotion, and distribution evaluate and improve the spending efficiency and impact of
marketing expenditures examine where the company is making and losing money examine whether the company is pursuing its best
opportunities with respect to markets, products, and channels2________ is the process by which firms assess the effects of
their marketing activities and programs and make necessary changes and
adjustments. Marketing implementation Market watch Marketing control Test marketing3A Gucci bag sells for $120 in Italy and $240 in the United
States due to the differences in the costs of distributing the product in the
two countries. This phenomenon is called a(n) price escalation problem market pricing problem opportunity cost problem tactical pricing problem4______ is an obligation to act in a way expected of a
reasonable person. Liability Duty Litigation Reliance5Which characteristic of a marketing audit is described by
the methodical evaluation of the macro- and micromarketing environments,
objectives and strategies, system, and activities? Periodic Systematic Comprehensive Independent6The marketing audit reviews six components of the overall
marketing arena including the marketing environment, marketing strategy,
marketing organization, marketing systems, marketing productivity and marketing control marketing function marketing development marketing mix7Marketing effectiveness rating instruments and marketing
audits are approaches to efficiency control annual-plan control profitability control strategic control8Your firm has decided to enter the international market with
your product called Trema, a combination of a pocket organizer and cell phone.
Even though the product has been a huge success in the home country, market
research suggests some changes may be required before it can be introduced in
Europe. Your CMO is of the opinion that the product requires certain extra
features and the product will also have to be marketed differently. Your CMO is
advocating dual adaptation forward adaptation straight extension product standardization9Which of the following is true regarding a marketing audit? It identifies the most-needed improvements and incorporates
them into a ive-action plan with short- and long-run steps. It focuses on a firms macromarketing environment. It focuses on analysis of those marketing activities that
have failed to produce adequate results. It relies on feedback from company managers for data and
opinions.10To protect a creative work from being published in any other
manner, a company or author would ____________ the material. patent copyright trademark freelance11A PR practitioner may be subject to conspiracy in these
situations: when the practitioner participates in illegal action, counsels or
guides the illegal policy, takes part in it, or imagines illegal policy may occur uncovers illegal action unknowingly works with a corrupt agency cooperates to further illegal action12Rising customer expectations, evolving employee goals and
ambitions, and tighter government legislation and pressure are driving
companies to operate flatter organizations manage shorter supply chains operate leaner manufacturing facilities practice a higher level of corporate social responsibility13Which of the following is an example of a distribution
metric used for measuring the performance of marketing plans? Stock cover in days Customer acquisition Effective reach Market share14Which of the following is an example of a communication
metric used for measuring the performance of marketing plans? Response rate Trial rate Sales growth New customer gains15A ________ is a comprehensive, systematic, independent, and
periodic examination of a company’s or business unit’s marketing environment,
objectives, strategies, and activities, with a view to determining problem
areas and opportunities and recommending a plan of action to improve the
company’s marketing performance. marketing audit marketing metric marketing plan market-based scorecard analysis16Straight extension of the product means introducing a customized product to the foreign market with
existing marketing strategy introducing the product to the foreign market with major
changes to the product introducing a customized product to the foreign market with
a new marketing strategy introducing the product to the foreign market without any
changes to the product17A marketing audit is typically best conducted by a(n) internal marketing executive internal department a. self-audit outside consultant18Cadbury’s “Sports for Schools” promotion offered
sports and fitness equipment for schools in exchange for vouchers. The problem
was that the public and media saw a perverse incentive for children to eat more
chocolate, a product associated with obesity. Which of the following best
summarizes Cadbury’s problem? Consumers resented being sold an inferior product on the
back of a cause-marketing program. Customers questioned the link between the product and the
cause and saw the firm as self-serving and exploitive. Customers felt that the cause was not in sync with the
companys brand image. Consumers did not value the cause Cadbury was promoting.19Which of the following refers to the ability to meet
humanity’s needs without harming future generations? Greenwashing Ecological footprinting Sustainability Scalability20The purpose of strategic control is to understand the efficiency of the sales force, advertising,
sales promotion, and distribution examine whether the company is pursuing its best
opportunities with respect to markets, products, and channels examine where the company is making and losing money evaluate and improve the spending efficiency and impact of
marketing expenditures21Which of the following is likely to be an important trend in
marketing in the future? Marketing science Marketing intuition Manual marketing Mass marketing

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.