14 Aug Marketing Plan Throughout this course, you will complete 4 assignments that wi

Marketing
Plan
Throughout
this course, you will complete 4 assignments that will culminate in a final
Marketing Plan, which you will present to the class. To begin this project,
think about a product or service that you want to use for your Marketing Plan.
Guidelines for the product or service selection are in Module 1.
Post
the product or service you selected for the Marketing Plan to the Product or
Service Selection Board no later than Thursday 11:59 PM EST/EDT of Module 1.
Your Instructor will provide feedback.
Marketing
Plan: Product Description
The first part of your Marketing Plan is a
Product Description, which includes a Feature and Benefit Chart. Click Marketing Plan: Product Description Guidelines and Rubric
for the assignment requirements and an
2

example
of a completed Product Description. You are strongly urged to follow the
instructions carefully and completely and to review the example.
Submit
the Marketing Plan: Product Description to the Dropbox no later than Sunday
11:59 PM EST/EDT of Module 2.(This Dropbox basket is linked to
Turnitin.)
Marketing
Plan: SWOT Analysis
The
second part of your marketing plan will be a SWOT analysis. Click Marketing Plan: SWOT Analysis Guidelines and Rubricfor
the assignment requirements, template to use for the assignment, and anexample of a completed SWOT Analysis.
Submit
the Marketing Plan: SWOT Analysis to the Dropbox no later than Sunday 11:59
PM EST/EDT of Module 3.(This Dropbox basket is linked to Turnitin.)
Marketing
Plan: Segmentation
The
next part of your marketing plan will be to identify and define the market
segments you will target. You are required to identify and describe three
segments for your product. Click Marketing Plan:
Segmentation Guidelines and Rubricfor the assignment requirements and an example of
Segmentation.
Submit
the Marketing Plan: Segmentation to the Dropbox no later than Sunday 11:59
PM EST/EDT of Module 4.(This Dropbox basket is linked to Turnitin.)
Marketing
Plan: IMC
The
final part of your marketing plan is the Integrated Marketing Communications
(IMC). Click Marketing Plan: IMC Guidelines and Rubricfor the assignment requirements, template to use for
the assignment,and an example of a completed
IMC presentation.
Submit
the Marketing Plan: IMC to the Dropbox no later than Sunday 11:59 PM EST/EDT
of Module 6.
(This
Dropbox basket is linked to Turnitin.)
Marketing
Plan Presentation
Once
all elements of the Marketing Plan have been completed, the final part of the
Marketing Plan Project is to create a narrated PowerPoint presentation
summarizing the project. Click Marketing Plan
Presentation Guidelines and Rubricfor assignment details. There are two submissions
for thisassignment:
Submission
1
Submit
your Marketing Plan Presentation to the Dropbox no later than Sunday 11:59
PM EST/EDT of Module 7.
Submission
2
Post
your Marketing Plan Presentation to the Module 8 Discussion Board no later
than Sunday 11:59 PM EST/EDT of Module 7. (This is required to
complete the Module 8 Discussion.Instructions for completing the peer
review are available in Module 8.)
Product or Service Selection for Marketing Plan

Your marketing plan is about a specific product or service. You may
select any product or service that interests you, within the following
guidelines:

1. It may not be for an existing brand or specific company,
meaning no Coke, Wal-Mart, or McDonalds.

2. The product must be technologically feasible.

3. It must be legal and appropriate for a class environment.

4. While the instructor will make exceptions, the product should
not require a national launch.

5. You may wish to consider a local service rather than a physical
product that involves manufacturing issues.

6. Your product may NOT be non-profit; although the company
may be a non-profit organization. For example, you might
market a series of training manuals from the American
Marketing Association, which is a non-profit professional
association. However, the manuals are priced at $2500 per
set. Conversely, you might select your favorite charity and
develop a marketing plan for raising funds, but you may NOT
develop a plan for the services the charity provides free of
charge.

Marketing
PlanThroughout
this course, you will complete 4 assignments that will culminate in a final
Marketing Plan, which you will present to the class. To begin this project,
think about a product or service that you want to use for your Marketing Plan.
Guidelines for the product or service selection are in Module 1.Post
the product or service you selected for the Marketing Plan to the Product or
Service Selection Board no later than Thursday 11:59 PM EST/EDT of Module 1.
Your Instructor will provide feedback.Marketing
Plan: Product DescriptionThe first part of your Marketing Plan is a
Product Description, which includes a Feature and Benefit Chart. Click Marketing Plan: Product Description Guidelines and Rubric
for the assignment requirements and an2example
of a completed Product Description. You are strongly urged to follow the
instructions carefully and completely and to review the example.Submit
the Marketing Plan: Product Description to the Dropbox no later than Sunday
11:59 PM EST/EDT of Module 2.(This Dropbox basket is linked to
Turnitin.)Marketing
Plan: SWOT AnalysisThe
second part of your marketing plan will be a SWOT analysis. Click Marketing Plan: SWOT Analysis Guidelines and Rubricfor
the assignment requirements, template to use for the assignment, and anexample of a completed SWOT Analysis.Submit
the Marketing Plan: SWOT Analysis to the Dropbox no later than Sunday 11:59
PM EST/EDT of Module 3.(This Dropbox basket is linked to Turnitin.)Marketing
Plan: SegmentationThe
next part of your marketing plan will be to identify and define the market
segments you will target. You are required to identify and describe three
segments for your product. Click Marketing Plan:
Segmentation Guidelines and Rubricfor the assignment requirements and an example of
Segmentation.Submit
the Marketing Plan: Segmentation to the Dropbox no later than Sunday 11:59
PM EST/EDT of Module 4.(This Dropbox basket is linked to Turnitin.)Marketing
Plan: IMCThe
final part of your marketing plan is the Integrated Marketing Communications
(IMC). Click Marketing Plan: IMC Guidelines and Rubricfor the assignment requirements, template to use for
the assignment,and an example of a completed
IMC presentation.Submit
the Marketing Plan: IMC to the Dropbox no later than Sunday 11:59 PM EST/EDT
of Module 6.(This
Dropbox basket is linked to Turnitin.)Marketing
Plan PresentationOnce
all elements of the Marketing Plan have been completed, the final part of the
Marketing Plan Project is to create a narrated PowerPoint presentation
summarizing the project. Click Marketing Plan
Presentation Guidelines and Rubricfor assignment details. There are two submissions
for thisassignment:Submission
1Submit
your Marketing Plan Presentation to the Dropbox no later than Sunday 11:59
PM EST/EDT of Module 7.Submission
2Post
your Marketing Plan Presentation to the Module 8 Discussion Board no later
than Sunday 11:59 PM EST/EDT of Module 7. (This is required to
complete the Module 8 Discussion.Instructions for completing the peer
review are available in Module 8.)

Your marketing plan is about a specific product or service. You may
select any product or service that interests you, within the following
guidelines:

1. It may not be for an existing brand or specific company,
meaning no Coke, Wal-Mart, or McDonalds.

2. The product must be technologically feasible.

3. It must be legal and appropriate for a class environment.

4. While the instructor will make exceptions, the product should
not require a national launch.

5. You may wish to consider a local service rather than a physical
product that involves manufacturing issues.

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