14 Aug Module 6 Discussion – Business to Business (B2B) MarketsLocate a company that ap
Module 6 Discussion – Business to Business (B2B) MarketsLocate a company that appears to be fully engaged in business to business (B2B) marketing. Identify the company, their product/service lines, and discuss who their markets are in terms of:a) Type of market [ie. private sector, government/agency, or institutional]b) Industryc) Geographyd) Whether the items purchased are typically wholesale buys intended for retailing, or whether they are procured for internal use. [provide examples].Locate a company that appears to be fully engaged in business to business (B2B) marketing. Identify the company, their product/service lines, and discuss who their markets are in terms of:a) Type of market [ie. private sector, government/agency, or institutional]b) Industryc) Geographyd) Whether the items purchased are typically wholesale buys intended for retailing, or whether they are procured for internal use. [provide examples].
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