14 Aug MKT 301 Marketing Plan: Integrated Marketing Communications (IMC) Guidelines a

MKT 301

Marketing
Plan: Integrated Marketing Communications (IMC) Guidelines and Rubric

This
is the culmination of the Marketing Plan. Detail the advertising and
promotional activities that will be used to promote the product or service.

This
is a set of PowerPoint slides.

HINT: If this is done
correctly in PowerPoint, you can simply copy them into your presentation and
save yourself some extra work.

Develop
4-5 IMC action items. You may use any of the mediums or techniques found in the
examples provided, those found in the text, or those that you create yourself.
The sky is the limit, but pay particular attention to the following
restrictions:

The
medium must be available in your geographic market. This is rarely a
problem.

It must fit your budget. You are a
start-up, so think carefully about your budget. You may spend reasonably,
but no prime time TV or Super Bowl. If you want to know what something
costs, search the Web. The answers will not be perfect, but will give you
a guideline.

Each
of your action items must be a different medium.

NONE
of your action items may be a brochure, flyer, or similar printed
materials. You may use such printed materials ONLY in conjunction with
another action item. The printed collateral is supporting the action item,
NOT the action item itself. For example, you may produce a brochure to be
used in a direct mail campaign and show an example of that brochure in
your project. The direct mail campaign is the action item, not the
brochure (it is supporting the direct mail campaign). Remember, printed
materials are NOT marketing; it is what you do with those items that make
it marketing.

Below
is a partial list of potential promotional action items. There are many more,
limited only by your imagination.

TV commercial

Radio commercial

Magazine ads

Newspaper ads

Trade shows

Local business association
networking

Direct mail

Billboards

Internet ads

Web sites

Email campaigns

Outdoor advertising

Events

Movie theatre ads

Car wraps

There
are TWO deliverables for each of your IMC action items:

The
first is the chart below which explains your action item. The use of this chart
is mandatory. Click IMC Table to
download the template.
.jpg”>

.jpg”>Project
.gif”>
Action
Item Name

Action Item

What is
the action item? Usually a sentence will be adequate.

Description

This
should be a very specific and detailed description of the action item

including,
but not limited to, the medium, message, theme, visuals, activities

and any
other relevant information. The description should be sufficiently

detailed
that the item could be implemented based solely this information.

The
description of your action item is the most important part of the action

plan.
For example, writing that you are going to run a TV commercial is not

acceptable.
You must describe in detail what the commercial will be about,

the
theme, length, style and general content. This would apply to other

mediums
as well.

Objective

What do
you hope to accomplish with this action item? Be specific.

Target
Market

What
segment are you targeting? You need to be specific but concise.

Budget

How much
will this action item cost your firm? This need not be exact as

this can
be complicated. However, if you search the Net you will find

examples
of advertising costs.

Metric

How will
you measure the success of the action item?

.gif”>

The
second deliverable is a PowerPoint slide mock-up of your action item. For
example, if you are using a magazine ad or billboard you must create a simple
mock-up. Click Marketing Plan: IMC Example
to view a sample of this assignment. In some cases, a mock up may not apply.
For example, if you are attending a networking event, a mock-up is not
applicable. In those cases, the chart above is adequate.

Submit
the Marketing Plan: IMC to the Dropbox no later than Sunday 11:59 PM EST/EDT
of Module 6.

(This
Dropbox basket is linked to Turnitin.)

Criteria

A

B

C

D

F

Punctuality

On time.

10% for each day.

10% for each day.

10% for each day.

10% for each day.

One-point deduction

One-point deduction

One-point

One-point

One-point

for each error in

for each error in

deduction for each

deduction for each

deduction for each

Grammar

APA, grammar,

APA, grammar,

error in APA,

error in APA,

error in APA,

spelling, or

spelling, or

grammar, spelling,

grammar, spelling,

grammar, spelling,

punctuation.

punctuation.

or punctuation.

or punctuation.

or punctuation.

Full points for

10-point deduction

30-point deduction

40-point deduction

50-point deduction

Length

meeting the length

for 75%.

for 50%.

for 25%.

for less than 25%.

requirement.

Full points for fully

40 points and up

10-point deduction

20-point deduction

30-point deduction

for missing content

Content

meeting the content

for 75%.

for 50%.

for 25%.

beyond 25% of

requirements.

what is required.

MKT 301Marketing
Plan: Integrated Marketing Communications (IMC) Guidelines and RubricThis
is the culmination of the Marketing Plan. Detail the advertising and
promotional activities that will be used to promote the product or service.This
is a set of PowerPoint slides.HINT: If this is done
correctly in PowerPoint, you can simply copy them into your presentation and
save yourself some extra work.Develop
4-5 IMC action items. You may use any of the mediums or techniques found in the
examples provided, those found in the text, or those that you create yourself.
The sky is the limit, but pay particular attention to the following
restrictions:Below
is a partial list of potential promotional action items. There are many more,
limited only by your imagination.
TV commercial
Radio commercial
Magazine ads
Newspaper ads
Trade shows
Local business association
networking
Direct mail
Billboards
Internet ads
Web sites
Email campaigns
Outdoor advertising
Events
Movie theatre ads
Car wrapsThere
are TWO deliverables for each of your IMC action items:The
first is the chart below which explains your action item. The use of this chart
is mandatory. Click IMC Table to
download the template..jpg”>.jpg”>Project.gif”>Action
Item NameAction ItemWhat is
the action item? Usually a sentence will be adequate.DescriptionThis
should be a very specific and detailed description of the action itemincluding,
but not limited to, the medium, message, theme, visuals, activitiesand any
other relevant information. The description should be sufficientlydetailed
that the item could be implemented based solely this information.The
description of your action item is the most important part of the actionplan.
For example, writing that you are going to run a TV commercial is notacceptable.
You must describe in detail what the commercial will be about,the
theme, length, style and general content. This would apply to othermediums
as well.ObjectiveWhat do
you hope to accomplish with this action item? Be specific.Target
MarketWhat
segment are you targeting? You need to be specific but concise.BudgetHow much
will this action item cost your firm? This need not be exact asthis can
be complicated. However, if you search the Net you will findexamples
of advertising costs.MetricHow will
you measure the success of the action item?.gif”>The
second deliverable is a PowerPoint slide mock-up of your action item. For
example, if you are using a magazine ad or billboard you must create a simple
mock-up. Click Marketing Plan: IMC Example
to view a sample of this assignment. In some cases, a mock up may not apply.
For example, if you are attending a networking event, a mock-up is not
applicable. In those cases, the chart above is adequate.Submit
the Marketing Plan: IMC to the Dropbox no later than Sunday 11:59 PM EST/EDT
of Module 6.(This
Dropbox basket is linked to Turnitin.)CriteriaABCDFPunctualityOn time.10% for each day.10% for each day.10% for each day.10% for each day.One-point deductionOne-point deductionOne-pointOne-pointOne-pointfor each error infor each error indeduction for eachdeduction for eachdeduction for eachGrammarAPA, grammar,APA, grammar,error in APA,error in APA,error in APA,spelling, orspelling, orgrammar, spelling,grammar, spelling,grammar, spelling,punctuation.punctuation.or punctuation.or punctuation.or punctuation.Full points for10-point deduction30-point deduction40-point deduction50-point deductionLengthmeeting the lengthfor 75%.for 50%.for 25%.for less than 25%.requirement.Full points for fully40 points and up10-point deduction20-point deduction30-point deductionfor missing contentContentmeeting the contentfor 75%.for 50%.for 25%.beyond 25% ofrequirements.what is required.

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.