14 Aug Homework Homework Project: In the News . . . These projects are intended
Homework
Homework Project: In the News . . .
These projects are intended to provide current material for class
discussion and review. To receive full credit for this requirement, each
student should turn in an In the News . . . project.
The project may draw on items from the online environmentnewspapers,
magazines, and websitesto provide current (i.e., within the last year)
examples of course-related topics (i.e., advertising or public
relations). Creativity, relevance, and probable interest to the class
are especially welcome. As an example, a recent article on the meaning
and use of color in advertising provides a useful document that could be
accompanied by some examples of advertising that demonstrate effective
and/or ineffective use of color.
These items should be accompanied by a one-page report (use bullet points), explaining
why and how the material is important and relevant to the course content; and
what practical managerial implications the material has.
Submit your assignment to the Dropbox located on the silver tab at the top of this page.
Homework Project: In the News . . .
These projects are intended to provide current material for class
discussion and review. To receive full credit for this requirement, each
student should turn in an In the News . . . project.
The project may draw on items from the online environmentnewspapers,
magazines, and websitesto provide current (i.e., within the last year)
examples of course-related topics (i.e., advertising or public
relations). Creativity, relevance, and probable interest to the class
are especially welcome. As an example, a recent article on the meaning
and use of color in advertising provides a useful document that could be
accompanied by some examples of advertising that demonstrate effective
and/or ineffective use of color.
These items should be accompanied by a one-page report (use bullet points), explaining
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