14 Aug 1. Which component of a marketing audit includes major developments in income, p

1. Which
component of a marketing audit includes major developments in income, prices,
savings, and credit that affect the company?
Technological
Political
Economic
Cultural
2. Marketers
must see themselves as benefit providers. For example, when a shopper purchases
new shoes, he or she expects the shoes to cover his or her feet and allow him
or her to walk unobstructed. This is an example of what level in the
consumer-value hierarchy?
Core benefit
Pure tangible product
Basic product
Potential benefit
3. What
type of strategy consists of geographical pricing, price discounts and
allowances, promotional pricing, and differentiated pricing?
Regular prices
Price adaptation
Altered pricing
Fixed pricing
4. A
company can learn a great deal by analyzing the degrees of brand loyalty. For
example, ________ can show the firm which brands are most competitive with its
own.
hard-core loyals
split loyals
shifting loyals
switchers
5. Marketers
need to identify the hierarchy of attributes that guide consumer decision
making in order to understand different competitive forces and how these
various sets get formed. This process of identifying the hierarchy is called
________.
market valuation
market estimation
brand association
market partitioning
6. Which
of the following is a strategy that uses the manufacturers sales force, trade
promotion money, or other means to induce intermediaries to carry, promote, and
sell the product to end users?
Strategic plan
Lock strategy
Push strategy
Pull strategy
7. What
are the four characteristics of a marketing audit?
Simple, unique, randomly, and exclusive
Announced, semi-annually, dependent, and
perpetual
Comprehensive, systematic, independent, and
periodic
Dependent, non-comprehensive, quarterly, and
unannounced
8. ABC
Technology is nearing completion on their product and market research has
discovered a competitor is also close to launching a similar product. ABC has
decided launch before their competition, this is called ________.
first entry
parallel entry
late entry
early entry
9. What
can enhance the value of Web-based shopping experiences to serve as personal
shopping assistants or Web-site guides?
E-mail
Avatars
Tablets
Smartphones
10. Through
its cutting-edge point-of-sale inventory, management technology, and highly
efficient shipping practices, Wal-Mart is able to keep its inventory
expenditure extremely low and to pass these savings on to consumers in the form
of low prices. Wal-Marts strategy is best described as ________.
Overall cost leadership
market development
integrative growth
differentiation
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11. If
the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds,
and every Ford GT coming off the assembly line does this, the model is said to
have high ________.
compatibility
durabilitybmw
interoperability
conformance quality
12. Which
control should periodically reassess its approach to the marketplace with a
good marketing audit?
Marketing control
Ethical control
Performance control
Strategic control
13. What
is the perceived monetary value of the bundle of economic, functional, and
psychological benefits customers expect from a given market offering because of
the product, service, people, and image?
Total management benefit
Complete marketing benefit
Total customer benefit
Ultimate service benefit
14. With
________ as a target market strategy, the firm concentrates on serving many
needs of a particular customer group.
market specialization
product specialization
selective specialization
single-segment concentration
15. Which
of the following can induce a firm to expand into the international arena?
A saturated foreign market
Cater to a domestic mass market
High income level of domestic consumers
A saturated domestic market
16. The
effect of exposures on audience awareness depends on the following three
factors:
space, communication, and advertisements
reach, frequency, and impact
distance, timing, and focus
height, length, and width
17. 2Wheels
conducts exhaustive customer surveys to discover customer preferences and
attitudes towards the brand. Sally uses cluster analysis to classify the data
and help the company determine the trends in the information. Sally is using
the technique of ________.
data marketing
data governance
data accumulation
data mining
18. A
music school in Boyles Height, LA, specializes in teaching the guitar and the
violin. After a spurt in growth and a few successful years, the school is
experiencing a slowdown in sales and stability in its profits due to an
increase in competition. The school is in the ________ stage of its life cycle.
decline
maturity
obsolescence
growth
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19. A
firm must know where to position its product based on price and ________.
region
quality
promotional efforts
communication
20. The
ability to meet humanitys needs without harming future generations is now a
top priority in most corporate agenda________.
righteousness
rules
ethics
sustainability
21. What
type of control focuses on measuring a companys products territories, customer
groups, segments, trade channels, and order sizes to help expand or eliminate
any products or marketing activities?
Activity
Profitability
Solvency
Efficiency
22. Another
basis for decision-making is referred to as ________.
ethical practices
situational ethics
ethical dilemmas
correct ethics
23. BMW’s
“The ultimate driving machine,” American Express’ “Don’t leave
home without it,” New York Times’ “All the news that’s fit to
print,” and AT&T’s “Reach out and touch someone” are all
examples of ________.
brand slogan
brand personality
brand vision
brand mission
24. Which
method identifies the effect sponsorship has on consumers brand knowledge?
Demand-side method
Pricing method
Supply-side method
Positioning method
25. A
social definition of marketing says ______.
a company should focus exclusively on
achieving high production efficiency, low costs, and mass distribution to
facilitate the broadest possible access to the companys products
marketing is the process of extracting
maximum value from consumers to facilitate corporate growth
marketing is the process by which individuals
and groups obtain what they need and want through creating, offering, and
freely exchanging products and services of value with others
effective marketing requires companies to
remove intermediaries to achieve a closer connection with direct consumers
26. Prestige
LLC, a small company that manufactures specialty cereals and energy bars, wants
to launch a “green marketing” program in response to heightened
consumer awareness about environmental issues. What should the company do to
maximize the program’s chances of being successful?
Emphasize benefits to the consumer rather
than environmental benefits.
Explain the rules and regulations laid out by
governmental agencies to protect the environment.
Demonstrate that the products will benefit
both customers and the society in the long-term.
Focus on the efforts and costs incurred by
the company to bring these “green” products to consumers.
27. The
marketing manager needs to know the cost of the research project before
approving it. During which stage of the marketing research process would such a
consideration most likely take place?
Step 1 defining the problem
Step 2 developing the research plan
Step 4 analyzing the information
Step 5 drafting the report
28. New-to-the-world
products are ________.
new product enhancements that supplement
established products
existing products that are targeted to new
geographical markets
new products that create an entirely new
market
low-cost products designed to obtain an edge
in highly competitive markets
29. _______
is an approach that considers different ethnic and cultural segments require
targeted marketing campaigns and tactics.
Ethnic-based marketing
Diversity marketing
Multicultural marketing
Specialized marketing
30. The
three guidelines for anticipating management reactions are (1) prior to the
crisis during normal day-to day operations, (2) at the moment some event
triggers the crisis, and (3) during the crisis situation that triggers the
event. These guidelines are the stages for ________.
decision making
provoking solutions
crisis management
problem-solving1. Which
component of a marketing audit includes major developments in income, prices,
savings, and credit that affect the company?TechnologicalPoliticalEconomicCultural2. Marketers
must see themselves as benefit providers. For example, when a shopper purchases
new shoes, he or she expects the shoes to cover his or her feet and allow him
or her to walk unobstructed. This is an example of what level in the
consumer-value hierarchy?Core benefitPure tangible productBasic productPotential benefit3. What
type of strategy consists of geographical pricing, price discounts and
allowances, promotional pricing, and differentiated pricing?Regular pricesPrice adaptationAltered pricingFixed pricing4. A
company can learn a great deal by analyzing the degrees of brand loyalty. For
example, ________ can show the firm which brands are most competitive with its
own.hard-core loyalssplit loyalsshifting loyalsswitchers5. Marketers
need to identify the hierarchy of attributes that guide consumer decision
making in order to understand different competitive forces and how these
various sets get formed. This process of identifying the hierarchy is called
________.market valuationmarket estimationbrand associationmarket partitioning6. Which
of the following is a strategy that uses the manufacturers sales force, trade
promotion money, or other means to induce intermediaries to carry, promote, and
sell the product to end users?Strategic planLock strategyPush strategyPull strategy7. What
are the four characteristics of a marketing audit?Simple, unique, randomly, and exclusiveAnnounced, semi-annually, dependent, and
perpetualComprehensive, systematic, independent, and
periodicDependent, non-comprehensive, quarterly, and
unannounced8. ABC
Technology is nearing completion on their product and market research has
discovered a competitor is also close to launching a similar product. ABC has
decided launch before their competition, this is called ________.first entryparallel entrylate entryearly entry9. What
can enhance the value of Web-based shopping experiences to serve as personal
shopping assistants or Web-site guides?E-mailAvatarsTabletsSmartphones10. Through
its cutting-edge point-of-sale inventory, management technology, and highly
efficient shipping practices, Wal-Mart is able to keep its inventory
expenditure extremely low and to pass these savings on to consumers in the form
of low prices. Wal-Marts strategy is best described as ________.Overall cost leadershipmarket developmentintegrative growthdifferentiationWant to see the complete Course Check..??
Click MKT 57111. If
the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds,
and every Ford GT coming off the assembly line does this, the model is said to
have high ________.compatibilitydurabilitybmwinteroperabilityconformance quality12. Which
control should periodically reassess its approach to the marketplace with a
good marketing audit?Marketing controlEthical controlPerformance controlStrategic control13. What
is the perceived monetary value of the bundle of economic, functional, and
psychological benefits customers expect from a given market offering because of
the product, service, people, and image?Total management benefitComplete marketing benefitTotal customer benefitUltimate service benefit14. With
________ as a target market strategy, the firm concentrates on serving many
needs of a particular customer group.market specializationproduct specializationselective specializationsingle-segment concentration15. Which
of the following can induce a firm to expand into the international arena?A saturated foreign marketCater to a domestic mass marketHigh income level of domestic consumersA saturated domestic market16. The
effect of exposures on audience awareness depends on the following three
factors:space, communication, and advertisementsreach, frequency, and impactdistance, timing, and focusheight, length, and width17. 2Wheels
conducts exhaustive customer surveys to discover customer preferences and
attitudes towards the brand. Sally uses cluster analysis to classify the data
and help the company determine the trends in the information. Sally is using
the technique of ________. data marketingdata governancedata accumulationdata mining18. A
music school in Boyles Height, LA, specializes in teaching the guitar and the
violin. After a spurt in growth and a few successful years, the school is
experiencing a slowdown in sales and stability in its profits due to an
increase in competition. The school is in the ________ stage of its life cycle.declinematurityobsolescencegrowthWant to see the Final Exam Assignment..??
Click UOP MKT 571 Final Exam19. A
firm must know where to position its product based on price and ________.regionqualitypromotional effortscommunication20. The
ability to meet humanitys needs without harming future generations is now a
top priority in most corporate agenda________.righteousnessrulesethicssustainability21. What
type of control focuses on measuring a companys products territories, customer
groups, segments, trade channels, and order sizes to help expand or eliminate
any products or marketing activities?ActivityProfitabilitySolvencyEfficiency22. Another
basis for decision-making is referred to as ________.ethical practicessituational ethicsethical dilemmascorrect ethics23. BMW’s
“The ultimate driving machine,” American Express’ “Don’t leave
home without it,” New York Times’ “All the news that’s fit to
print,” and AT&T’s “Reach out and touch someone” are all
examples of ________.brand sloganbrand personalitybrand visionbrand mission24. Which
method identifies the effect sponsorship has on consumers brand knowledge?Demand-side methodPricing methodSupply-side methodPositioning method25. A
social definition of marketing says ______.a company should focus exclusively on
achieving high production efficiency, low costs, and mass distribution to
facilitate the broadest possible access to the companys productsmarketing is the process of extracting
maximum value from consumers to facilitate corporate growthmarketing is the process by which individuals
and groups obtain what they need and want through creating, offering, and
freely exchanging products and services of value with otherseffective marketing requires companies to
remove intermediaries to achieve a closer connection with direct consumers26. Prestige
LLC, a small company that manufactures specialty cereals and energy bars, wants
to launch a “green marketing” program in response to heightened
consumer awareness about environmental issues. What should the company do to
maximize the program’s chances of being successful?Emphasize benefits to the consumer rather
than environmental benefits.Explain the rules and regulations laid out by
governmental agencies to protect the environment.Demonstrate that the products will benefit
both customers and the society in the long-term.Focus on the efforts and costs incurred by
the company to bring these “green” products to consumers.27. The
marketing manager needs to know the cost of the research project before
approving it. During which stage of the marketing research process would such a
consideration most likely take place?Step 1 defining the problemStep 2 developing the research planStep 4 analyzing the informationStep 5 drafting the report28. New-to-the-world
products are ________.new product enhancements that supplement
established productsexisting products that are targeted to new
geographical marketsnew products that create an entirely new
marketlow-cost products designed to obtain an edge
in highly competitive markets29. _______
is an approach that considers different ethnic and cultural segments require
targeted marketing campaigns and tactics. Ethnic-based marketingDiversity marketingMulticultural marketingSpecialized marketing30. The
three guidelines for anticipating management reactions are (1) prior to the
crisis during normal day-to day operations, (2) at the moment some event
triggers the crisis, and (3) during the crisis situation that triggers the
event. These guidelines are the stages for ________.decision makingprovoking solutionscrisis managementproblem-solving

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