14 Aug 1 When Apple introduced iTunes, a new market was opened. Which of the following

1 When Apple introduced iTunes, a new market
was opened. Which of the following describes this type of innovation?
Value
capture
Value
chain
Presence
Operational
excellence
2 During the holidays, companies often provide
gifts to customers. The more a client spends, the larger the gift, usually. To
segment customers in this way, for what purpose is this data being mined?
To beat the competition to
a sale
To
deepen customer loyalty
To
decide which customers should receive a new sales offer
To
avoid serious customer mistakes
3. Marketing
is considered both an art and a science. How do the 4Ps, or marketing mix, help
us bridge the gap between art and science?
Marketing
focuses on sales as the primary goal.
Marketing balances the need
for data with that of creativity.
Marketing
is involved with price as the major factor.
Marketing
is about advertising.
4. What
data analysis type is being used here? When Sam thought about opening a foreign
car repair shop in Phoenix, he researched all of the firms in the area before
deciding on a location. He also analyzed their capabilities and found articles
about many of them in terms of their capabilities, strengths, and weaknesses.
Tertiary
information
Licensed information
Primary
data
Secondary
data
5. Which
of the following industries is most likely to use database marketing?
A school system
A physicians office
A supermarket chain
A local restaurant
6. Which
of the following statements demonstrates behavioral loyalty towards a brand?
My
friends agree Myfavorite Laundry detergent is the best.
Myfavorite Laundry
detergent is so easy to use.
I
always buy Myfavorite Laundry detergent when purchasing laundry detergent.
Myfavorite
Laundry detergent smells good.
7. Which of the following is correct about
marketing management?
It focuses mostly on monitoring the profitability of a company’s products and
services.
It is primarily concerned with the systematic gathering, recording, and
analysis of data about issues related to marketing products and services.
It is defined as the field that deals with planning and managing a business at
the highest level of corporate organization.
It occurs when at least one party to a potential exchange thinks about the
means of achieving desired responses from other parties.
8. Wabash
Bank would like to understand if there is a relationship between the
advertising or promotion it does and the number of new customers the bank gets
each quarter. What type of research is this an example of?
Qualitative
Causal
Exploratory
Secondary
9. How
does the market demand curve change (as a function of marketing expenditure)
during recession?
Shifts
upward
Remains
unaffected
Becomes vertical
Shifts
downward
10.
By 2015, projections indicate that the largest category of households will be
composed of
singles
living with nonrelatives
single-parent
families
childless
married couples and empty nesters
married couples with
children
11.
Which of the following elements of sociocultural environment can be associated
with the growing demand for social surrogates like social networking sites,
television, and so on?
Views
of others
Views of nature
Views
of ourselves
Views
of organizations
12.
In the U.S., consumer expenditures on homes and other large purchases tend to
slow down during a recession because
consumer
borrowing increases during recession
of
steady supply of loanable funds in the economy during recession
the
consumers have a high debt-to-income ratio
of stringent credit policies
adopted by the Fed before the onset of recession
13.
Costco is able to keep its inventory expenditure relatively low through its
management technology and cutting-edge point-of-sale inventory management
technology. As a result, Costco is able to pass these savings on to consumers
in the form of low prices. This strategy is best described as
overall
cost leadership
differentiation
integrative
growth
market development
14.
Which market do customers who have purchased and are driving Audi automobiles
represent?
Available market
Potential market
Penetrated market
Target market
15.
A company’s sales potential would be equal to market potential when which
situations exists?
The
marketing expenditure of the company is reduced to zero.
The
company gets 100 percent share of the market.
The market is
nonexpandable.
Industry
marketing expenditures approach infinity for a given marketing environment.
16.
Which strategy does this exemplify? Kayak and Orbitz provide their customers
with a variety of travel options including flight reservations, vacation
packages, flight and hotel options with or without car rentals, and cruise
offerings.
Differentiation
Focus
Promotional
Diversification
17.
One of the most critical steps in the defining process of market research is
analyzing
the internal environment
developing
a research plan
defining
the problem, the decision alternatives, and research objectives
reading marketing research
journals
18.
The Soccer World Cup is promoted aggressively to both companies and fans. This
is an example of marketing a(n)
event
place
idea
service

1 When Apple introduced iTunes, a new market
was opened. Which of the following describes this type of innovation?Value
capture Value
chainPresence Operational
excellence 2 During the holidays, companies often provide
gifts to customers. The more a client spends, the larger the gift, usually. To
segment customers in this way, for what purpose is this data being mined?To beat the competition to
a saleTo
deepen customer loyaltyTo
decide which customers should receive a new sales offerTo
avoid serious customer mistakes3. Marketing
is considered both an art and a science. How do the 4Ps, or marketing mix, help
us bridge the gap between art and science?Marketing
focuses on sales as the primary goal.Marketing balances the need
for data with that of creativity.Marketing
is involved with price as the major factor.Marketing
is about advertising.4. What
data analysis type is being used here? When Sam thought about opening a foreign
car repair shop in Phoenix, he researched all of the firms in the area before
deciding on a location. He also analyzed their capabilities and found articles
about many of them in terms of their capabilities, strengths, and weaknesses.Tertiary
informationLicensed information Primary
dataSecondary
data5. Which
of the following industries is most likely to use database marketing?A school systemA physicians officeA supermarket chainA local restaurant6. Which
of the following statements demonstrates behavioral loyalty towards a brand?My
friends agree Myfavorite Laundry detergent is the best.Myfavorite Laundry
detergent is so easy to use. I
always buy Myfavorite Laundry detergent when purchasing laundry detergent.Myfavorite
Laundry detergent smells good.7. Which of the following is correct about
marketing management?
It focuses mostly on monitoring the profitability of a company’s products and
services.
It is primarily concerned with the systematic gathering, recording, and
analysis of data about issues related to marketing products and services.
It is defined as the field that deals with planning and managing a business at
the highest level of corporate organization.
It occurs when at least one party to a potential exchange thinks about the
means of achieving desired responses from other parties.8. Wabash
Bank would like to understand if there is a relationship between the
advertising or promotion it does and the number of new customers the bank gets
each quarter. What type of research is this an example of? QualitativeCausalExploratorySecondary9. How
does the market demand curve change (as a function of marketing expenditure)
during recession?Shifts
upwardRemains
unaffectedBecomes verticalShifts
downward10.
By 2015, projections indicate that the largest category of households will be
composed ofsingles
living with nonrelativessingle-parent
familieschildless
married couples and empty nestersmarried couples with
children 11.
Which of the following elements of sociocultural environment can be associated
with the growing demand for social surrogates like social networking sites,
television, and so on?Views
of othersViews of natureViews
of ourselvesViews
of organizations12.
In the U.S., consumer expenditures on homes and other large purchases tend to
slow down during a recession becauseconsumer
borrowing increases during recessionof
steady supply of loanable funds in the economy during recessionthe
consumers have a high debt-to-income ratioof stringent credit policies
adopted by the Fed before the onset of recession13.
Costco is able to keep its inventory expenditure relatively low through its
management technology and cutting-edge point-of-sale inventory management
technology. As a result, Costco is able to pass these savings on to consumers
in the form of low prices. This strategy is best described as overall
cost leadership differentiationintegrative
growthmarket development 14.
Which market do customers who have purchased and are driving Audi automobiles
represent?Available marketPotential marketPenetrated marketTarget market15.
A company’s sales potential would be equal to market potential when which
situations exists? The
marketing expenditure of the company is reduced to zero.The
company gets 100 percent share of the market.The market is
nonexpandable.Industry
marketing expenditures approach infinity for a given marketing environment.16.
Which strategy does this exemplify? Kayak and Orbitz provide their customers
with a variety of travel options including flight reservations, vacation
packages, flight and hotel options with or without car rentals, and cruise
offerings. DifferentiationFocusPromotional Diversification17.
One of the most critical steps in the defining process of market research isanalyzing
the internal environmentdeveloping
a research plandefining
the problem, the decision alternatives, and research objectivesreading marketing research
journals 18.
The Soccer World Cup is promoted aggressively to both companies and fans. This
is an example of marketing a(n)eventplaceideaservice

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