14 Aug MKT 301 Marketing Plan: Presentation Guidelines and Rubric Once all elements of

MKT 301
Marketing
Plan: Presentation Guidelines and Rubric
Once all elements of the Marketing Plan have
been completed, the final part of the Marketing Plan Project is to create a
narrated PowerPoint presentation summarizing the project. This means you will
need to record and embed a narrative for each of your slides; i.e., say what
you would say if you were presenting in front of a live audience. As such, you
will need to attach a microphone/headset with microphone to your computer to
record the audio. Prices will vary, but an inexpensive headset with microphone
will work fine.
You
will also need recording/editing software. There are many free audio
recording/editing software packages available on the Internet. Just search for,
select, and download the one you want to use and follow the instructions for
recording/editing audio. Instructions for how to embed audio to your
presentation can be found by using the PowerPoint help feature. Click Microsofts PowerPoint Narration Guidefor additional resources.
As a general guideline for
creating the presentation, DO NOT copy and paste blocks of text into a slide;
rather, use bullet points to summarize the point and elaborate in the
narrative. The number of slides will vary; however, the general outline should be
followed:

Cover slide your name and name of project

2 slides for SWOT one
internal, one external

1-2 slides for product
description

1 -2 slides for features and
benefits

3-4 slides for segmentation
one slide for each segment

8-10 slides for IMC two for
each of your four IMC action items. One slide should be the IMC chart, and the
other slide should a visual example or mock-up (where applicable).

A closing slide of your
choice

References slide (if
necessary) following APA format
You
may add additional slides if you wish, but be sure to cover the content listed
above.
Narrate
your slides just as if you were presenting them in a classroom. Be brief, but
provide enough narrative that your classmates understand your project. Do NOT read
the slides. Instead, tell the story of your project in a conversational, yet
professional, style.
Your
presentation should be formatted professionally, free of grammar and spelling
errors, and use only appropriate and relevant art or photos.
There
are TWO submissions for this assignment:
Submission
1
Submit
your Marketing Plan Presentation to the Dropbox no later than Sunday 11:59
PM EST/EDT of Module 7.
Submission
2
Post
your Marketing Plan Presentation to the Module 8 Discussion Board no later than
Sunday 11:59 PM EST/EDT of Module 7.
(This
is required to complete the Module 8 Discussion. Instructions for completing
the peer review are available in Module 8.)

Marketing
Plan Presentation Rubric:

Criteria

A

B

C

D

F

Punctuality

On time.

10% for each day.

10% for each day.

10% for each day.

10% for each day.

One-point deduction

One-point deduction

One-point

One-point

One-point

for each error in

for each error in

deduction for each

deduction for each

deduction for each

Grammar

APA, grammar,

APA, grammar,

error in APA,

error in APA,

error in APA,

spelling, or

spelling, or

grammar, spelling,

grammar, spelling,

grammar, spelling,

punctuation.

punctuation.

or punctuation.

or punctuation.

or punctuation.

Full points for

10-point deduction

30-point deduction

40-point deduction

50-point deduction

Length

meeting the length

for 75%.

for 50%.

for 25%.

for less than 25%.

requirement.

Full points for fully

40 points and up

10-point deduction

20-point deduction

30-point deduction

for missing content

Content

meeting the content

for 75%.

for 50%.

for 25%.

beyond 25% of

requirements.

what is required.

Public
Speaking (Narrative) Rubric:

Elements of a Speech

Descriptors

5

4

3

2

1

.jpg”>
Explained
the purpose.
Previewed
the main points.
Introduction
Set
the proper tone.
Got
the audiences attention.
Explained
the main points logically.
Used
compelling evidence.
Body
Respected
the audiences point of view.
Kept
the audiences attention.
Forewarned
the audience the speech was closing.
Summarized
the main points.
Conclusion
.gif”>Specified
what the audience should do or think.
.gif”>
Left
the audience with a compelling idea.
.gif”>
Used
appropriate vocalics (pitch, volume, and rate).
Delivery
.gif”>Used
appropriate visuals.
.gif”>MKT 301Marketing
Plan: Presentation Guidelines and RubricOnce all elements of the Marketing Plan have
been completed, the final part of the Marketing Plan Project is to create a
narrated PowerPoint presentation summarizing the project. This means you will
need to record and embed a narrative for each of your slides; i.e., say what
you would say if you were presenting in front of a live audience. As such, you
will need to attach a microphone/headset with microphone to your computer to
record the audio. Prices will vary, but an inexpensive headset with microphone
will work fine.You
will also need recording/editing software. There are many free audio
recording/editing software packages available on the Internet. Just search for,
select, and download the one you want to use and follow the instructions for
recording/editing audio. Instructions for how to embed audio to your
presentation can be found by using the PowerPoint help feature. Click Microsofts PowerPoint Narration Guidefor additional resources.As a general guideline for
creating the presentation, DO NOT copy and paste blocks of text into a slide;
rather, use bullet points to summarize the point and elaborate in the
narrative. The number of slides will vary; however, the general outline should be
followed:
Cover slide your name and name of project
2 slides for SWOT one
internal, one external
1-2 slides for product
description
1 -2 slides for features and
benefits
3-4 slides for segmentation
one slide for each segment
8-10 slides for IMC two for
each of your four IMC action items. One slide should be the IMC chart, and the
other slide should a visual example or mock-up (where applicable).
A closing slide of your
choice
References slide (if
necessary) following APA formatYou
may add additional slides if you wish, but be sure to cover the content listed
above.Narrate
your slides just as if you were presenting them in a classroom. Be brief, but
provide enough narrative that your classmates understand your project. Do NOT read
the slides. Instead, tell the story of your project in a conversational, yet
professional, style.Your
presentation should be formatted professionally, free of grammar and spelling
errors, and use only appropriate and relevant art or photos.There
are TWO submissions for this assignment:Submission
1Submit
your Marketing Plan Presentation to the Dropbox no later than Sunday 11:59
PM EST/EDT of Module 7.Submission
2Post
your Marketing Plan Presentation to the Module 8 Discussion Board no later than
Sunday 11:59 PM EST/EDT of Module 7.(This
is required to complete the Module 8 Discussion. Instructions for completing
the peer review are available in Module 8.)Marketing
Plan Presentation Rubric:CriteriaABCDFPunctualityOn time.10% for each day.10% for each day.10% for each day.10% for each day.One-point deductionOne-point deductionOne-pointOne-pointOne-pointfor each error infor each error indeduction for eachdeduction for eachdeduction for eachGrammarAPA, grammar,APA, grammar,error in APA,error in APA,error in APA,spelling, orspelling, orgrammar, spelling,grammar, spelling,grammar, spelling,punctuation.punctuation.or punctuation.or punctuation.or punctuation.Full points for10-point deduction30-point deduction40-point deduction50-point deductionLengthmeeting the lengthfor 75%.for 50%.for 25%.for less than 25%.requirement.Full points for fully40 points and up10-point deduction20-point deduction30-point deductionfor missing contentContentmeeting the contentfor 75%.for 50%.for 25%.beyond 25% ofrequirements.what is required.Public
Speaking (Narrative) Rubric:Elements of a SpeechDescriptors54321.jpg”>Explained
the purpose.Previewed
the main points.IntroductionSet
the proper tone.Got
the audiences attention.Explained
the main points logically.Used
compelling evidence.BodyRespected
the audiences point of view.Kept
the audiences attention.Forewarned
the audience the speech was closing.Summarized
the main points.Conclusion.gif”>Specified
what the audience should do or think..gif”>Left
the audience with a compelling idea..gif”>Used
appropriate vocalics (pitch, volume, and rate).Delivery.gif”>Used
appropriate visuals..gif”>

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