14 Aug mod 1 dq 1In your own words, what is strategic marketing management?mod 1 dq 2Wh

mod 1 dq 1In your own words, what is strategic marketing management?mod 1 dq 2What is the purpose of a strategic marketing plan?mod 2 dq 1Marketing research is viewed by some customers as an invasion of privacy. Others consider the gathering of personal information through whatever means to be an ethical issue. Comment on these privacy and ethical issues. Provide support for your position.mod 2 dq 2In your own words, briefly explain the key steps in the decision-making process.mod 3 dq 1Segmentation of consumer markets can lead to questionable practices, specifically in targeting what some may define as vulnerable market segments. For example, very young children are considered by some to be vulnerable. Do you agree that marketers should be limited or regulated when targeting vulnerable market segments? Why or why not? Provide support and examples. (Start by defining vulnerable.)mod 3 dq 2What is the difference between a market segment and a target market?mod 4 dq 1Refer to Standards of Practice on the American Association of Advertising Agencies Web site (.aaaa.org/about/association/pages/standardsofpractice.aspx”>http://www2.aaaa.org/about/association/pages/standardsofpractice.aspx) and Advertising Ethics and Principles on the American Advertising Federation Web site (.aaf.org/default.asp?id=37″>http://www.aaf.org/default.asp?id=37). What do you take from them? Are such statements effective? Why or why not?mod 4 dq 2Do you agree with Cone, Feldman, and DaSilva regarding cause branding? Why or why not?mod 5 dq 1Stoneman suggests that channel strategy is not normally associated with segmentation. Do you agree? What examples can you find where segmentation is integrated into a channel strategy? Is it effective?mod 5 dq 2How does the use of dual distribution channels and multichannel systems affect thegrowth of a business?mod 6 dq 1Monroe and Cox provide eight pricing practices of companies that have a negative effect on profitability. Which do you consider to be the easiest to avoid or fix? Why? Explain your position using an example.mod 6 dq 2What factors would you want to consider in evaluating profitability if you were a DVD movie and CD music retailer engaging in a price promotion strategy?mod 7 dq 1What are the benefits and drawbacks of the suggestions made in the Castanon (2004) article? Explain your answer.mod 7 dq 2The Cavusgil and Zou (1994) article concludes that product adaptation, hiring competent (international) staff, and having competent foreign distributors are key factors for success in a cross-border venture. Choose one of these factors and explain why it is important and how the authors support this conclusion.mod 8 dq 1Bloom and Dalpe (1993) discuss some issues in marketing professional services. What are some of the marketing concepts involved in this article? Provide support for your analysis.mod 8 dq 2In your own words, what is a comprehensive marketing program? What are some advantages of a comprehensive marketing program over a fragmented marketing program?mod 1 dq 1In your own words, what is strategic marketing management?mod 1 dq 2What is the purpose of a strategic marketing plan?mod 2 dq 1Marketing research is viewed by some customers as an invasion of privacy. Others consider the gathering of personal information through whatever means to be an ethical issue. Comment on these privacy and ethical issues. Provide support for your position.mod 2 dq 2In your own words, briefly explain the key steps in the decision-making process.mod 3 dq 1Segmentation of consumer markets can lead to questionable practices, specifically in targeting what some may define as vulnerable market segments. For example, very young children are considered by some to be vulnerable. Do you agree that marketers should be limited or regulated when targeting vulnerable market segments? Why or why not? Provide support and examples. (Start by defining vulnerable.)mod 3 dq 2What is the difference between a market segment and a target market?mod 4 dq 1Refer to Standards of Practice on the American Association of Advertising Agencies Web site (.aaaa.org/about/association/pages/standardsofpractice.aspx”>http://www2.aaaa.org/about/association/pages/standardsofpractice.aspx) and Advertising Ethics and Principles on the American Advertising Federation Web site (.aaf.org/default.asp?id=37″>http://www.aaf.org/default.asp?id=37). What do you take from them? Are such statements effective? Why or why not?Do you agree with Cone, Feldman, and DaSilva regarding cause branding? Why or why not?mod 5 dq 1Stoneman suggests that channel strategy is not normally associated with segmentation. Do you agree? What examples can you find where segmentation is integrated into a channel strategy? Is it effective?How does the use of dual distribution channels and multichannel systems affect thegrowth of a business?mod 6 dq 1Monroe and Cox provide eight pricing practices of companies that have a negative effect on profitability. Which do you consider to be the easiest to avoid or fix? Why? Explain your position using an example.What factors would you want to consider in evaluating profitability if you were a DVD movie and CD music retailer engaging in a price promotion strategy?What are the benefits and drawbacks of the suggestions made in the Castanon (2004) article? Explain your answer.The Cavusgil and Zou (1994) article concludes that product adaptation, hiring competent (international) staff, and having competent foreign distributors are key factors for success in a cross-border venture. Choose one of these factors and explain why it is important and how the authors support this conclusion.mod 8 dq 1Bloom and Dalpe (1993) discuss some issues in marketing professional services. What are some of the marketing concepts involved in this article? Provide support for your analysis.mod 8 dq 2In your own words, what is a comprehensive marketing program? What are some advantages of a comprehensive marketing program over a fragmented marketing program?

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