14 Aug Directions: This examination consists of four sections: I through IV. Print or t

Directions: This examination consists of
four sections: I through IV. Print or
type clearly your response to each question. Unintelligible answers will be graded as
incorrect. The total value is 100
points. Do your own work. Staple pages together.
Indicate your full
name and course section on your submission.

Section I: Please select
the best answer to complete each statement or question. Circle
your response. Each item is valued at 2 points.

1. Customers
typically seek to satisfy a set of needs when evaluating a product or service
offering. Using Maslows Needs
Hierarchy theory as a reference, which of
the following is an example of primary
level need:

a) Social
acceptance c) Autonomy
b) Status d) Hunger and Thirst

2. Which of the following IS NOTpart of the marketing mix?

a) Distribution c) Advertising
b) Packaging d) Competitors

3. A marketers strategy to make its brand or
company stand out from competitors offerings is called__________:

a) Positioning c) SWOT Analysis
b) Differentiation d) Situational Analysis

4. The process used to break down a large
group of potential, different customers
into smaller groups having
similar characteristics is called
________________:

a) Perception c) Competitive bidding
b) Segmentation d) Convergence

5. As discussed in class, this business
philosophy is focused upon achieving the highest manufacturing output so
the unit cost is low:

a)
Sales orientation c) Social marketing concept
b)
Production
orientation d) Maximization

6. A _______________ is a group of
customers/potential customers having similar needs and characteristics:

a)
Population c) Culture
b)
Reference group d) Segment

7. One of the ways that we filter the stimuli
around us is to pay attention to things that are interesting or important.
This
is called ________________________:

a)
Selective
Absorption c) Perception
b) Voluntary Stimuli Reception (VSR) d) Attention-Response Model

8. Which of the following is not an example of a market research survey?

a)
Questionnaire c) Mall intercept
b)
Focus group d) Individual or group observation

9. A ProActive Kiosk in a shopping mall is an
example of how technology is changing marketing strategy. These
machines provide various ProActive
branded products to customers on a 24/7 basis year round. This best reflects the
________________ marketing mix variable.

a)
Price c) Place
b)
Promotion d) Product

10. When
marketers use birth dates to distinguish among various groups of customers, it
would be an example of _____________ segmentation.

a)
Behavioral c) Geography
b)
Demographic d) Psychographic

11. A marketer wishes to understand consumers
opinions regarding one of its brands through an on-line questionnaire
that uses words to identify various
scaled responses. This type of
questionnaire is called a ___________________.

a)
Delphi Technique c) Strong Scale
b)
Nominal Differential Scale d) Likert Scale

12. A market that does not change its purchasing
level due to price fluctuations is described as being ___________ :

a) Resilient c) Elastic
b)
Unresponsive d) Inelastic

13. As discussed in class, which of the following
Marketing Mix variables is most easily adjusted or changed __________?

a) Product
c) Place
b)
Price d) Promotion

14. What does Confidence Level describe when
working with statistical research?

a)
Sampling validity c) Accuracy of the mathematical formulas used
b)
Quality of inputs d) An international standard

15. Another term describing undifferentiated
target marketing is _______________:

a)
Niche marketing c) Concentrated targeting
b)
Mass marketing d)
Social marketing

Section II: Please
indicate your response as T if the
statement is correct or F if it is
incorrect. Circle your choice.
Each statement is valued at
2 points.

1. A key element of the marketing concept is
establishing long-term, mutually beneficial customer T or F
relationships.
2. The marketing mix variables are controllable
factors within an organizations marketing strategy. T or F
3. Researchers
have described needs as a basic force that motivates a person or group. T or F
4. A market
development strategy is used when organizations want to increase purchases from T or F
existing customers.
5. The demand for business products derives from
the demand for final consumer products. T or F
6. The marketing process functions whether or
not exchange occurs. T or F
7. As discussed in class, when an organization
meets the minimum requirements established by law T or F
or customer expectation, this might be
described as social responsibility.
8. Primary data is information collected for
another purpose that can be used for your research project. T or F
9. When
demand changes in relation to a change in price, we describe this as
inelasticity. T or F
10. For learning to occur,
it must always result from direct experience. T or F
11. Michael Jordans
promotion of Nike brand products is an example of opinion leader influence T or F
on consumer spending.
12.When the demand for one
product affects demand for other business products, it is joint demand. T or F
13. Test marketing is a
type of primary Marketing research called Experimentation. T or F
14. According to Maslows
Theory, each level of unfulfilled need acts as a motivator for behavior. T or F
15. Warranties and
guarantees are effective ways to overcome cognitive dissonance in consumers. T or F
Section III: Please answer
each question or statement using the best
selection from the alternatives provided.
Each selection
should be used once. Each item is valued
at 2 points.

Primary Competitive
advantage Market Penetration
Market
Development Secondary Buying
Center
Observation Diversification Experimentation
or Experiential Method
Social
Responsibility Utility Marketing
Concept or Orientation
Product Development New Task Routine (Habitual) Response

1.
U.S. Census
information used for marketing purposes would be an example of _______________
data.
2.
A mechanical
traffic counter, when used in a marketing research project, is an example of ___________________.
3.
A firm that seeks
to develop new products/services for new customers and markets is using a _________________
______________marketing strategy.
4.
Test marketing is
an example of the _________________________ method of market research.
5.
The _________________________ seeks to satisfy
customers needs and expectations while achieving profitability.
6.
Consumers follow
the _____________________
decision-making process when purchasing convenience items such as carbonated
beverages, snacks, newspapers, chewing gum, etc.
7.
A marketing
strategy that is focused upon new markets and customers for existing products
is called _________________.
8. The value or benefit received through
exchange is called ______________.
9.
_____________________ is the business decision process typically
associated with consumption of products and services that are costly and
represent a significant risk to the purchaser.
10. A group of individuals within an organization
that is responsible for the purchase of goods or
services is typically described as a ____________________.

Section
IV: Please answer each question completely.
Use the reverse side of the paper, if necessary. The value of each
question is shown in parentheses ().

1: What is a Situational Analysis? Of what value is it to marketing effort? (5 pts.)

2. Define the term Exchange. What five conditions are necessary for
exchange to happen? (5 pts.)

3. In the article, Marketing Myopia, author
Ted Levitt argues that there are four conditions which hasten the decline of
any business or industry. What are they and what is their effect? Identify one growth company in our time
that might be vulnerable to one or more of
these conditions. Why? (10 points)

Indicate your full
name and course section on your submission. Section I: Please select
the best answer to complete each statement or question. Circle
your response. Each item is valued at 2 points. 1. Customers
typically seek to satisfy a set of needs when evaluating a product or service
offering. Using Maslows Needs Hierarchy theory as a reference, which of
the following is an example of primary
level need: a) Social
acceptance c) Autonomy b) Status d) Hunger and Thirst 2. Which of the following IS NOTpart of the marketing mix? a) Distribution c) Advertising b) Packaging d) Competitors 3. A marketers strategy to make its brand or
company stand out from competitors offerings is called__________: a) Positioning c) SWOT Analysis b) Differentiation d) Situational Analysis4. The process used to break down a large
group of potential, different customers
into smaller groups having similar characteristics is called
________________:a) Perception c) Competitive bidding b) Segmentation d) Convergence 5. As discussed in class, this business
philosophy is focused upon achieving the highest manufacturing output so the unit cost is low:a)
Sales orientation c) Social marketing conceptb)
Production
orientation d) Maximization6. A _______________ is a group of
customers/potential customers having similar needs and characteristics: a)
Population c) Cultureb)
Reference group d) Segment7. One of the ways that we filter the stimuli
around us is to pay attention to things that are interesting or important. This
is called ________________________: a)
Selective
Absorption c) Perception b) Voluntary Stimuli Reception (VSR) d) Attention-Response Model8. Which of the following is not an example of a market research survey?a)
Questionnaire c) Mall interceptb)
Focus group d) Individual or group observation9. A ProActive Kiosk in a shopping mall is an
example of how technology is changing marketing strategy. These machines provide various ProActive
branded products to customers on a 24/7 basis year round. This best reflects the ________________ marketing mix variable.a)
Price c) Place b)
Promotion d) Product10. When
marketers use birth dates to distinguish among various groups of customers, it
would be an example of _____________ segmentation. a)
Behavioral c) Geography b)
Demographic d) Psychographic11. A marketer wishes to understand consumers
opinions regarding one of its brands through an on-line questionnaire that uses words to identify various
scaled responses. This type of
questionnaire is called a ___________________. a)
Delphi Technique c) Strong Scale b)
Nominal Differential Scale d) Likert Scale12. A market that does not change its purchasing
level due to price fluctuations is described as being ___________ : a) Resilient c) Elastic b)
Unresponsive d) Inelastic13. As discussed in class, which of the following
Marketing Mix variables is most easily adjusted or changed __________? a) Product
c) Place b)
Price d) Promotion14. What does Confidence Level describe when
working with statistical research? a)
Sampling validity c) Accuracy of the mathematical formulas used b)
Quality of inputs d) An international standard15. Another term describing undifferentiated
target marketing is _______________: a)
Niche marketing c) Concentrated targeting b)
Mass marketing d)
Social marketingSection II: Please
indicate your response as T if the
statement is correct or F if it is
incorrect. Circle your choice. Each statement is valued at
2 points.1. A key element of the marketing concept is
establishing long-term, mutually beneficial customer T or F relationships. 2. The marketing mix variables are controllable
factors within an organizations marketing strategy. T or F3. Researchers
have described needs as a basic force that motivates a person or group. T or F4. A market
development strategy is used when organizations want to increase purchases from T or F existing customers.5. The demand for business products derives from
the demand for final consumer products. T or F 6. The marketing process functions whether or
not exchange occurs. T or F7. As discussed in class, when an organization
meets the minimum requirements established by law T or F or customer expectation, this might be
described as social responsibility.8. Primary data is information collected for
another purpose that can be used for your research project. T or F9. When
demand changes in relation to a change in price, we describe this as
inelasticity. T or F10. For learning to occur,
it must always result from direct experience. T or F11. Michael Jordans
promotion of Nike brand products is an example of opinion leader influence T or F on consumer spending.12.When the demand for one
product affects demand for other business products, it is joint demand. T or F13. Test marketing is a
type of primary Marketing research called Experimentation. T or F14. According to Maslows
Theory, each level of unfulfilled need acts as a motivator for behavior. T or F15. Warranties and
guarantees are effective ways to overcome cognitive dissonance in consumers. T or FSection III: Please answer
each question or statement using the best
selection from the alternatives provided.
Each selection
should be used once. Each item is valued
at 2 points.Primary Competitive
advantage Market PenetrationMarket
Development Secondary Buying
Center Observation Diversification Experimentation
or Experiential MethodSocial
Responsibility Utility Marketing
Concept or Orientation Product Development New Task Routine (Habitual) Response 1.
U.S. Census
information used for marketing purposes would be an example of _______________
data.2.
A mechanical
traffic counter, when used in a marketing research project, is an example of ___________________. 3.
A firm that seeks
to develop new products/services for new customers and markets is using a _________________
______________marketing strategy.4.
Test marketing is
an example of the _________________________ method of market research.5.
The _________________________ seeks to satisfy
customers needs and expectations while achieving profitability.6.
Consumers follow
the _____________________
decision-making process when purchasing convenience items such as carbonated
beverages, snacks, newspapers, chewing gum, etc.7.
A marketing
strategy that is focused upon new markets and customers for existing products
is called _________________.8. The value or benefit received through
exchange is called ______________.9.
_____________________ is the business decision process typically
associated with consumption of products and services that are costly and
represent a significant risk to the purchaser.10. A group of individuals within an organization
that is responsible for the purchase of goods or services is typically described as a ____________________.Section
IV: Please answer each question completely.
Use the reverse side of the paper, if necessary. The value of eachquestion is shown in parentheses ().1: What is a Situational Analysis? Of what value is it to marketing effort? (5 pts.)2. Define the term Exchange. What five conditions are necessary for
exchange to happen? (5 pts.) 3. In the article, Marketing Myopia, author
Ted Levitt argues that there are four conditions which hasten the decline of any business or industry. What are they and what is their effect? Identify one growth company in our time that might be vulnerable to one or more of
these conditions. Why? (10 points)

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.