14 Aug Using what you have learned from your reading this week, research REI and develo

Using what you have learned from your reading
this week, research REI and develop a profile of its marketing environment. Use
the REI Marketing Environment Worksheet to develop your analysis. Submit your
worksheet to the assignment area.REI Marketing Environment Worksheet
List the current
characteristics of each environmental factor as they relate to REI.

U.S. Economy
How does the
current U.S. economy affect REI retail operations?

1.
2.

Global Economy
How does the
current global economy affect REI retail operations?

1.
2.

Legal and Regulatory Environment
What types of
legal and regulatory forces affect REI in the U.S.?

1.
2.

Socio-Cultural Forces
What types of
social and culture trends affect REI?

1.
2.

Technological Forces
What type of
technology changes affect REI?

1.
2.

Competitive forces
are also a part of the marketing environment, and we will review those in this
units second assignment.

PRINT
MARKET ENVIRONMENT SCORING GUIDE
Due
Date: End of Unit 1.
Percentage of Course Grade:5%.

MARKET ENVIRONMENT SCORING GUIDE GRADING
RUBRIC

Criteria

Non-performance

Basic

Proficient

Distinguished

List two of the current characteristics of the
following environmental factor as it relates to REI: U.S. Economy.
20%

Does not list a characteristic of the following environmental factor,
as it relates to REI: U.S. Economy.

Lists a characteristic of the following environmental factor, as it
relates to REI: U.S. Economy.

Lists two of the current characteristics of the following
environmental factor as it relates to REI: U.S. Economy.

Analyzes at least two of the current characteristics of the following
environmental factor, as it relates to REI: U.S. Economy.

List two of the current characteristics of the
following environmental factor, as it relates to REI: Global Economy.
20%

Does not list a characteristic of the following environmental factor,
as it relates to REI: Global Economy.

Lists a characteristic of the following environmental factor, as it
relates to REI: Global Economy.

Lists two of the current characteristics of the following
environmental factor, as it relates to REI: Global Economy.

Analyzes at least two of the current characteristics of the following
environmental factor, as it relates to REI: Global Economy.

List two of the current characteristics of the
following environmental factor, as it relates to REI: Legal and Regulatory
Environment.
20%

Does not list a characteristic of the following environmental factor,
as it relates to REI: Legal and Regulatory Environment.

Lists a characteristic of the following environmental factor, as it
relates to REI: Legal and Regulatory Environment.

Lists two of the current characteristics of the following
environmental factor, as it relates to REI: Legal and Regulatory Environment.

Analyzes at least two of the current characteristics of the following
environmental factor, as it relates to REI:: Legal and Regulatory
Environment.

List two of the current characteristics of the
following environmental factor, as it relates to REI: Socio-cultural Forces.
20%

Does not list a characteristic of the following environmental factor,
as it relates to REI: Socio-cultural Forces.

Lists a characteristic of the following environmental factor, as it
relates to REI: Socio-cultural Forces.

Lists two of the current characteristics of the following
environmental factor, as it relates to REI: Socio-cultural Forces.

Analyzes at least two of the current characteristics of the following
environmental factor, as it relates to REI: Socio-cultural Forces.

List two of the current characteristics of the
following environmental factor, as it relates to REI: Technological Forces.
20%

Does not list a characteristic of the following environmental factor,
as it relates to REI: Technological Forces.

Lists a characteristic of the following environmental factor, as it
relates to REI: Technological Forces.

Lists two of the current characteristics of the following
environmental factor, as it relates to REI: Technological Forces.

Analyzes at least two of the current characteristics of the following
environmental factor, as it relates to REI: Technological Forces.

Using what you have learned from your reading
this week, research REI and develop a profile of its marketing environment. Use
the REI Marketing Environment Worksheet to develop your analysis. Submit your
worksheet to the assignment area.List the current
characteristics of each environmental factor as they relate to REI.How does the
current U.S. economy affect REI retail operations?1.2.How does the
current global economy affect REI retail operations?1.2.What types of
legal and regulatory forces affect REI in the U.S.?1.2.What types of
social and culture trends affect REI?1.2.What type of
technology changes affect REI?1.2.Competitive forces
are also a part of the marketing environment, and we will review those in this
units second assignment.PRINTMARKET ENVIRONMENT SCORING GUIDEDue
Date: End of Unit 1.
Percentage of Course Grade:5%.MARKET ENVIRONMENT SCORING GUIDE GRADING
RUBRICCriteriaNon-performanceBasicProficientDistinguishedList two of the current characteristics of the
following environmental factor as it relates to REI: U.S. Economy.
20%Does not list a characteristic of the following environmental factor,
as it relates to REI: U.S. Economy.Lists a characteristic of the following environmental factor, as it
relates to REI: U.S. Economy.Lists two of the current characteristics of the following
environmental factor as it relates to REI: U.S. Economy.Analyzes at least two of the current characteristics of the following
environmental factor, as it relates to REI: U.S. Economy.List two of the current characteristics of the
following environmental factor, as it relates to REI: Global Economy.
20%Does not list a characteristic of the following environmental factor,
as it relates to REI: Global Economy.Lists a characteristic of the following environmental factor, as it
relates to REI: Global Economy.Lists two of the current characteristics of the following
environmental factor, as it relates to REI: Global Economy.Analyzes at least two of the current characteristics of the following
environmental factor, as it relates to REI: Global Economy.List two of the current characteristics of the
following environmental factor, as it relates to REI: Legal and Regulatory
Environment.
20%Does not list a characteristic of the following environmental factor,
as it relates to REI: Legal and Regulatory Environment.Lists a characteristic of the following environmental factor, as it
relates to REI: Legal and Regulatory Environment.Lists two of the current characteristics of the following
environmental factor, as it relates to REI: Legal and Regulatory Environment.Analyzes at least two of the current characteristics of the following
environmental factor, as it relates to REI:: Legal and Regulatory
Environment.List two of the current characteristics of the
following environmental factor, as it relates to REI: Socio-cultural Forces.
20%Does not list a characteristic of the following environmental factor,
as it relates to REI: Socio-cultural Forces.Lists a characteristic of the following environmental factor, as it
relates to REI: Socio-cultural Forces.Lists two of the current characteristics of the following
environmental factor, as it relates to REI: Socio-cultural Forces.Analyzes at least two of the current characteristics of the following
environmental factor, as it relates to REI: Socio-cultural Forces.List two of the current characteristics of the
following environmental factor, as it relates to REI: Technological Forces.
20%Does not list a characteristic of the following environmental factor,
as it relates to REI: Technological Forces.Lists a characteristic of the following environmental factor, as it
relates to REI: Technological Forces.Lists two of the current characteristics of the following
environmental factor, as it relates to REI: Technological Forces.Analyzes at least two of the current characteristics of the following
environmental factor, as it relates to REI: Technological Forces.

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