14 Aug Question 1(2.5 points).gif” alt=”Question 1 unsaved”>One of the benefits of valu

Question 1(2.5 points).gif” alt=”Question 1 unsaved”>One of the benefits of value-driven marketing is that attention to customer needs and wants will likely result inQuestion 1 options:strong connections among competing firms in the marketplace.lower prices.increased competition.long-term relationships.Question 2(2.5 points).gif” alt=”Question 2 unsaved”>Value-driven firms constantly measure the __________ that customers perceive, compared to the prices of their offerings.Question 2 options:relationshipsmerchandisebenefitsinformationrebatesQuestion 3(2.5 points).gif” alt=”Question 3 unsaved”>Your roommate, a non-business major, sees you reading your marketing text. He or she asks, “Why is marketing important?” You respond by saying all of the following EXCEPTQuestion 3 options:Marketers advise production on how much product to make.Marketers tell the logistics department when to ship products.Marketers engage customers and develop long-term relationships.Marketers identify opportunities to expand.Marketers are the most important profit center in any organization.Question 4(2.5 points).gif” alt=”Question 4 unsaved”>Whenever Arnold calls his insurance agent, the agent tells Arnold about new types of insurance available. The agent is pursuing a ________________ growth strategy.Question 4 options:market developmentdiversificationproduct proliferationproduct developmentmarket penetrationQuestion 5(2.5 points).gif” alt=”Question 5 unsaved”>Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managing. He knows that even with its recent high rate of growth and the fact that it was dominating the market, he would need more money to establish it firmly. Using the BCG portfolio analysis, his product shares characteristics with other:Question 5 options:question marks.cash cows.stars.dogs.Question 6(2.5 points).gif” alt=”Question 6 unsaved”>Introducing new products or services to a market segment the company is not currently serving is called:Question 6 options:market penetrationproduct developmentmarket developmentproduct proliferationdiversificationSavePrevious PageNext PageQuestion 7(2.5 points).gif” alt=”Question 7 unsaved”>Quitman sells his business language dictionary to college students throughout the United States. He wants to sell the book to international students abroad. Quitman wants to pursue a __________________ growth strategy.Question 7 options:product developmentdiversificationmarket developmentproduct proliferationmarket penetrationQuestion 8(2.5 points).gif” alt=”Question 8 unsaved”>Even when big-box discount retailers enter a market, some small, local retailers survive and prosper. These retailers have developed a _________________ generating long-term profitability.Question 8 options:successful mission-goal statementsstrategic business simulationsustainable competitive advantagemarket segmentation sufficiencyvalue-based customer avoidanceQuestion 9(2.5 points).gif” alt=”Question 9 unsaved”>Almost every banker thinks his or her firm provides better service than their competitors. If this is accurate, and customers recognize it, the bank creates and delivers value through:Question 9 options:operational excellenceproduct excellencecustomer excellencepromotional excellenceglobal excellenceSavePrevious PageNext PageQuestion 10(2.5 points).gif” alt=”Question 10 unsaved”>Which of the following is not one of the four overarching strategies to create and deliver value and to develop sustainable competitive advantages?Question 10 options:Locational excellenceProduct excellencePlanning excellenceOperational excellenceCustomer excellenceQuestion 11(2.5 points).gif” alt=”Question 11 unsaved”>Heather has been assessing a number of her firm’s products using the Boston Consulting Group approach to portfolio analysis. She has been trying to assess the strength in a particular market and is looking at the sales of the product and the overall market as well as the sales of competitors. Heather is working on determining _________________.Question 11 options:cash generation equivalentsrelative market share.market growth ratestatistical census analysiscompetitive advantageQuestion 14(2.5 points).gif” alt=”Question 14 unsaved”>To determine how attractive a particular market is in using the BCG portfolio analysis, __________________ is established as one axis.Question 14 options:market growth ratecompetitive intensityprofit potentialideal market distributionrelative market shareQuestion 12(2.5 points).gif” alt=”Question 12 unsaved”>Using the BCG portfolio analysis, dogs should be phased out unless:Question 12 options:the CEO of the firm is a champion of the product.additional resources could convert the product into a star.the market might rebound.it complements or boosts the sales of another product.Question 13(2.5 points).gif” alt=”Question 13 unsaved”>Based on the BCG portfolio analysis, products in low-growth markets that have received heavy investments and now have excess resources to spin off are:Question 13 options:Valuerscash cows.stars.question marks.dogs.Question 15(2.5 points).gif” alt=”Question 15 unsaved”>Chet has been known to say, “If you ever see me with anything other than a Coke in my hand, check my pulse. I must be dead. ” When Chet is thirsty for a soft drink, he obviously skips the _______________ stage of the consumer decision process.Question 15 options:evoked set determinationevaluation of alternativesall of the aboveprepurchase evaluationinformation searchSaveQuestion 28(2.5 points).gif” alt=”Question 28 unsaved”>All of the below are examples of competitive advantage value creators except…Question 28 options:Operational excellenceLocational excellenceCommunication excellenceProduct excellenceSaveQuestion 29(2.5 points).gif” alt=”Question 29 unsaved”>Consumers consider universal, retrieval, and evoked sets during the ______________ stage of the consumer decision process.Question 29 options:situational factor analysispostpurchase evaluationinformation searchneed recognitionevaluation of alternativesSaveQuestion 30(2.5 points).gif” alt=”Question 30 unsaved”>What is the marketing mix?Question 30 options:Strategic tools available to marketersWays to promote customersMix of available marketing resourcesThe set of appropriate products and servicesQuestion 16(2.5 points).gif” alt=”Question 16 unsaved”>A product category is in a high growth market. The product is also doing quite well. This is an example of a what type of growth strategy?Question 16 options:StarQuestion mark/problem childCash cowCash generatorSavePrevious PageNext PageQuestion 18(2.5 points).gif” alt=”Question 18 unsaved”>Consumers, and especially younger are using things like Facebook, Youtube, text messaging, etc. This macro-environmental issue can be best described as….Question 18 options:CulturalEconomicSocialDemographicQuestion 19(2.5 points).gif” alt=”Question 19 unsaved”>Craig sees his company’s quarterly sales and profits are significantly above projections and says, “That’s great. Let’s keep doing what we are doing.” Craig is suggesting they ignore the ____________ of the marketing planning process.Question 19 options:define the business mission.evaluate performancesituation analysisimplement marketing mix and resources.identifying and evaluating opportunities.Question 20(2.5 points).gif” alt=”Question 20 unsaved”>You are deciding on a very expensive gift to buy your parents for the 50th anniversary. You are likely going to use what type of decision rule?Question 20 options:CompensatoryHeuristicDisjunctivePlannedQuestion 21(2.5 points).gif” alt=”Question 21 unsaved”>To have an ethical business climate requires all employees to be dedicated to that goal because:Question 21 options:customers are only vaguely interested in a firm’s ethical standards.employees have to be taught ethical standards.managers rarely enforce values unless employees ask them to do so.the roots of ethical conflict often are competing values of individuals.employees do not have sufficient visionary scope to understand the ramifications of unethical behavior.Question 22(2.5 points).gif” alt=”Question 22 unsaved”>During research you uncover an unmet need in the marketplace. In terms of SWOT this is a(an)…Question 22 options:WeaknessCompetitive advantageStrengthOpportunityQuestion 23(2.5 points).gif” alt=”Question 23 unsaved”>The Nike swoosh is familar to people all over the world. This marketing strength is….Question 23 options:Marketing budgetCustomer loyaltyBrand recognitionProduct qualityQuestion 24(2.5 points).gif” alt=”Question 24 unsaved”>Hannah knows about many different clothing brands. These various brands make up her…Question 24 options:Retrieval setUniversal setEvoked setBrand setQuestion 25(2.5 points).gif” alt=”Question 25 unsaved”>Jimmy likes going to movies and sometimes takes 30 minutes to pick the movie. This is an example of…Question 25 options:extensive problem solvingHigh involvement decision makingMovies are low involvmentLimited problem solvingQuestion 26(2.5 points).gif” alt=”Question 26 unsaved”>You are a buyer for a clothing line. You decide to buy from a close friend even though you know that a competitor’s line is better. This violates what ethics category?Question 26 options:Fairness and honestyCommunicationConflict of interestBusiness relationshipsSavePrevious PageNext PageQuestion 27(2.5 points).gif” alt=”Question 27 unsaved”>You buy an expensive watch to wear when you go out. What Maslow need are you likely addressing?Question 27 options:StatusSelf actualizationSocialabilityEsteemQuestion 17(2.5 points).gif” alt=”Question 17 unsaved”>Advertisers using magazine ads often put a logo and slogan at the bottome of the page. They are most attempting to influence…Question 17 options:Selective imagerySelective perceptionSelective distortionSelective retentionQuestion 31(2.5 points).gif” alt=”Question 31 unsaved”>In a modified rebuy situation, _________________ are likely to have an advantage in acquiring the order.Question 31 options:consumerscurrent vendorsgatekeepersbuying centersresellersQuestion 32(2.5 points).gif” alt=”Question 32 unsaved”>Most B2B buying situations can be categorized as new buys, modified rebuys, and:Question 32 options:significant others.angular dilemmas.initiator-influenced democratic decisions.RFPs.straight rebuys.Question 33(2.5 points).gif” alt=”Question 33 unsaved”>Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are:Question 33 options:less focused on customer value creation.more formal and structured.identical.based on derived supply analysis.centrally planned.Question 38(2.5 points).gif” alt=”Question 38 unsaved”>MTV uses __________ segmentation to target individuals interested in doing good deeds, and in doing so, it helps add value without jeopardizing its financial success.Question 38 options:altruisticcorporate social responsibilitymillennial generationlifestylesocio-demographicQuestion 34(2.5 points).gif” alt=”Question 34 unsaved”>Firms use a differentiated segmentation strategy, targeting several market segments with a different offering each, because:Question 34 options:it is easier than mass marketing.it helps to obtain a bigger share of the market.it is better than focusing on individual or small groups of potential customers.most market segments are too small to be profitable.banks are more willing to extend credit to companies with this strategic approach.Question 35(2.5 points).gif” alt=”Question 35 unsaved”>Marco was assigned to help create a positioning strategy for the manufacturing firm where he works by working on the salient attributes. He should consider:Question 35 options:the safety record of the firm and its products.what the target marketing would consider the most important.the characteristics that help his firm win a state-wide award for excellence in manufacturing.the ways the sales representatives have been positioning the firm against the competitors.the features the engineers feel are most important for the quality of the product.Question 36(2.5 points).gif” alt=”Question 36 unsaved”>Almost every political candidate uses a combination of red, white, and blue in their campaign posters. They are trying to position themselves in voters’ minds using:Question 36 options:value.symbols.all of the above.the competition.salient attributes.SavePrevious PageNext PageQuestion 37(2.5 points).gif” alt=”Question 37 unsaved”>Whose perceptions are being measured in a perceptual map?Question 37 options:ConsumersInventors of the products or the current R&D teamThe strategic plannersA company’s executive teamCompetitorsQuestion 39(2.5 points).gif” alt=”Question 39 unsaved”>Marketers often race into research studies to collect __________________ data because it is designed to address their specific questions, while _____________ data exist, be cheaper to access, and sufficiently address the marketer’s questions.Question 39 options:secondary; primarysyndicated; primarystructured; unstructuredratings; unstructuredprimary; secondarySavePrevious PageNext PageQuestion 40(2.5 points).gif” alt=”Question 40 unsaved”>The major advantage of primary research data is:Question 40 options:it can be easily accessed through syndicated data bases.it can be tailored to meet the specific research needs.it takes less time to collect than secondary data.it is general enough to meet many different researchers’ needs.all of the above are advantages of primary research data.SavePrevious PageNext PageQuestion 1(2.5 points).gif” alt=”Question 1 unsaved”>One of the benefits of value-driven marketing is that attention to customer needs and wants will likely result inQuestion 1 options:strong connections among competing firms in the marketplace.lower prices.increased competition.long-term relationships.Question 2(2.5 points).gif” alt=”Question 2 unsaved”>Value-driven firms constantly measure the __________ that customers perceive, compared to the prices of their offerings.Question 2 options:relationshipsmerchandisebenefitsinformationrebatesQuestion 3(2.5 points).gif” alt=”Question 3 unsaved”>Your roommate, a non-business major, sees you reading your marketing text. He or she asks, “Why is marketing important?” You respond by saying all of the following EXCEPTQuestion 3 options:Marketers advise production on how much product to make.Marketers tell the logistics department when to ship products.Marketers engage customers and develop long-term relationships.Marketers identify opportunities to expand.Marketers are the most important profit center in any organization.Question 4(2.5 points).gif” alt=”Question 4 unsaved”>Whenever Arnold calls his insurance agent, the agent tells Arnold about new types of insurance available. The agent is pursuing a ________________ growth strategy.Question 4 options:market developmentdiversificationproduct proliferationproduct developmentmarket penetrationQuestion 5(2.5 points).gif” alt=”Question 5 unsaved”>Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managing. He knows that even with its recent high rate of growth and the fact that it was dominating the market, he would need more money to establish it firmly. Using the BCG portfolio analysis, his product shares characteristics with other:Question 5 options:question marks.cash cows.stars.dogs.Question 6(2.5 points).gif” alt=”Question 6 unsaved”>Introducing new products or services to a market segment the company is not currently serving is called:Question 6 options:market penetrationproduct developmentmarket developmentproduct proliferationdiversificationSavePrevious PageNext PageQuestion 7(2.5 points).gif” alt=”Question 7 unsaved”>Quitman sells his business language dictionary to college students throughout the United States. He wants to sell the book to international students abroad. Quitman wants to pursue a __________________ growth strategy.Question 7 options:product developmentdiversificationmarket developmentproduct proliferationmarket penetrationQuestion 8(2.5 points).gif” alt=”Question 8 unsaved”>Even when big-box discount retailers enter a market, some small, local retailers survive and prosper. These retailers have developed a _________________ generating long-term profitability.Question 8 options:successful mission-goal statementsstrategic business simulationsustainable competitive advantagemarket segmentation sufficiencyvalue-based customer avoidanceQuestion 9(2.5 points).gif” alt=”Question 9 unsaved”>Almost every banker thinks his or her firm provides better service than their competitors. If this is accurate, and customers recognize it, the bank creates and delivers value through:Question 9 options:operational excellenceproduct excellencecustomer excellencepromotional excellenceglobal excellenceSavePrevious PageNext PageQuestion 10(2.5 points).gif” alt=”Question 10 unsaved”>Which of the following is not one of the four overarching strategies to create and deliver value and to develop sustainable competitive advantages?Question 10 options:Locational excellenceProduct excellencePlanning excellenceOperational excellenceCustomer excellenceQuestion 11(2.5 points).gif” alt=”Question 11 unsaved”>Heather has been assessing a number of her firm’s products using the Boston Consulting Group approach to portfolio analysis. She has been trying to assess the strength in a particular market and is looking at the sales of the product and the overall market as well as the sales of competitors. Heather is working on determining _________________.Question 11 options:cash generation equivalentsrelative market share.market growth ratestatistical census analysiscompetitive advantageQuestion 14(2.5 points).gif” alt=”Question 14 unsaved”>To determine how attractive a particular market is in using the BCG portfolio analysis, __________________ is established as one axis.Question 14 options:market growth ratecompetitive intensityprofit potentialideal market distributionrelative market shareQuestion 12(2.5 points).gif” alt=”Question 12 unsaved”>Using the BCG portfolio analysis, dogs should be phased out unless:Question 12 options:the CEO of the firm is a champion of the product.additional resources could convert the product into a star.the market might rebound.it complements or boosts the sales of another product.Question 13(2.5 points).gif” alt=”Question 13 unsaved”>Based on the BCG portfolio analysis, products in low-growth markets that have received heavy investments and now have excess resources to spin off are:Question 13 options:Valuerscash cows.stars.question marks.dogs.Question 15(2.5 points).gif” alt=”Question 15 unsaved”>Chet has been known to say, “If you ever see me with anything other than a Coke in my hand, check my pulse. I must be dead. ” When Chet is thirsty for a soft drink, he obviously skips the _______________ stage of the consumer decision process.Question 15 options:evoked set determinationevaluation of alternativesall of the aboveprepurchase evaluationinformation searchSaveQuestion 28(2.5 points).gif” alt=”Question 28 unsaved”>All of the below are examples of competitive advantage value creators except…Question 28 options:Operational excellenceLocational excellenceCommunication excellenceProduct excellenceSaveQuestion 29(2.5 points).gif” alt=”Question 29 unsaved”>Consumers consider universal, retrieval, and evoked sets during the ______________ stage of the consumer decision process.Question 29 options:situational factor analysispostpurchase evaluationinformation searchneed recognitionevaluation of alternativesSaveQuestion 30(2.5 points).gif” alt=”Question 30 unsaved”>What is the marketing mix?Question 30 options:Strategic tools available to marketersWays to promote customersMix of available marketing resourcesThe set of appropriate products and servicesQuestion 16(2.5 points).gif” alt=”Question 16 unsaved”>A product category is in a high growth market. The product is also doing quite well. This is an example of a what type of growth strategy?Question 16 options:StarQuestion mark/problem childCash cowCash generatorSavePrevious PageNext PageQuestion 18(2.5 points).gif” alt=”Question 18 unsaved”>Consumers, and especially younger are using things like Facebook, Youtube, text messaging, etc. This macro-environmental issue can be best described as….Question 18 options:CulturalEconomicSocialDemographicQuestion 19(2.5 points).gif” alt=”Question 19 unsaved”>Craig sees his company’s quarterly sales and profits are significantly above projections and says, “That’s great. Let’s keep doing what we are doing.” Craig is suggesting they ignore the ____________ of the marketing planning process.Question 19 options:define the business mission.evaluate performancesituation analysisimplement marketing mix and resources.identifying and evaluating opportunities.Question 20(2.5 points).gif” alt=”Question 20 unsaved”>You are deciding on a very expensive gift to buy your parents for the 50th anniversary. You are likely going to use what type of decision rule?Question 20 options:CompensatoryHeuristicDisjunctivePlannedQuestion 21(2.5 points).gif” alt=”Question 21 unsaved”>To have an ethical business climate requires all employees to be dedicated to that goal because:Question 21 options:customers are only vaguely interested in a firm’s ethical standards.employees have to be taught ethical standards.managers rarely enforce values unless employees ask them to do so.the roots of ethical conflict often are competing values of individuals.employees do not have sufficient visionary scope to understand the ramifications of unethical behavior.Question 22(2.5 points).gif” alt=”Question 22 unsaved”>During research you uncover an unmet need in the marketplace. In terms of SWOT this is a(an)…Question 22 options:WeaknessCompetitive advantageStrengthOpportunityQuestion 23(2.5 points).gif” alt=”Question 23 unsaved”>The Nike swoosh is familar to people all over the world. This marketing strength is….Question 23 options:Marketing budgetCustomer loyaltyBrand recognitionProduct qualityQuestion 24(2.5 points).gif” alt=”Question 24 unsaved”>Hannah knows about many different clothing brands. These various brands make up her…Question 24 options:Retrieval setUniversal setEvoked setBrand setQuestion 25(2.5 points).gif” alt=”Question 25 unsaved”>Jimmy likes going to movies and sometimes takes 30 minutes to pick the movie. This is an example of…Question 25 options:extensive problem solvingHigh involvement decision makingMovies are low involvmentLimited problem solvingQuestion 26(2.5 points).gif” alt=”Question 26 unsaved”>You are a buyer for a clothing line. You decide to buy from a close friend even though you know that a competitor’s line is better. This violates what ethics category?Question 26 options:Fairness and honestyCommunicationConflict of interestBusiness relationshipsSavePrevious PageNext PageQuestion 27(2.5 points).gif” alt=”Question 27 unsaved”>You buy an expensive watch to wear when you go out. What Maslow need are you likely addressing?Question 27 options:StatusSelf actualizationSocialabilityEsteemQuestion 17(2.5 points).gif” alt=”Question 17 unsaved”>Advertisers using magazine ads often put a logo and slogan at the bottome of the page. They are most attempting to influence…Question 17 options:Selective imagerySelective perceptionSelective distortionSelective retentionQuestion 31(2.5 points).gif” alt=”Question 31 unsaved”>In a modified rebuy situation, _________________ are likely to have an advantage in acquiring the order.Question 31 options:consumerscurrent vendorsgatekeepersbuying centersresellersQuestion 32(2.5 points).gif” alt=”Question 32 unsaved”>Most B2B buying situations can be categorized as new buys, modified rebuys, and:Question 32 options:significant others.angular dilemmas.initiator-influenced democratic decisions.RFPs.straight rebuys.Question 33(2.5 points).gif” alt=”Question 33 unsaved”>Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are:Question 33 options:less focused on customer value creation.more formal and structured.identical.based on derived supply analysis.centrally planned.Question 38(2.5 points).gif” alt=”Question 38 unsaved”>MTV uses __________ segmentation to target individuals interested in doing good deeds, and in doing so, it helps add value without jeopardizing its financial success.Question 38 options:altruisticcorporate social responsibilitymillennial generationlifestylesocio-demographicQuestion 34(2.5 points).gif” alt=”Question 34 unsaved”>Firms use a differentiated segmentation strategy, targeting several market segments with a different offering each, because:Question 34 options:it is easier than mass marketing.it helps to obtain a bigger share of the market.it is better than focusing on individual or small groups of potential customers.most market segments are too small to be profitable.banks are more willing to extend credit to companies with this strategic approach.Question 35(2.5 points).gif” alt=”Question 35 unsaved”>Marco was assigned to help create a positioning strategy for the manufacturing firm where he works by working on the salient attributes. He should consider:Question 35 options:the safety record of the firm and its products.what the target marketing would consider the most important.the characteristics that help his firm win a state-wide award for excellence in manufacturing.the ways the sales representatives have been positioning the firm against the competitors.the features the engineers feel are most important for the quality of the product.Question 36(2.5 points).gif” alt=”Question 36 unsaved”>Almost every political candidate uses a combination of red, white, and blue in their campaign posters. They are trying to position themselves in voters’ minds using:Question 36 options:value.symbols.all of the above.the competition.salient attributes.Save.gif” alt=”Question 37 unsaved”>Whose perceptions are being measured in a perceptual map?Question 37 options:ConsumersInventors of the products or the current R&D teamThe strategic plannersA company’s executive teamCompetitorsQuestion 39(2.5 points).gif” alt=”Question 39 unsaved”>Marketers often race into research studies to collect __________________ data because it is designed to address their specific questions, while _____________ data exist, be cheaper to access, and sufficiently address the marketer’s questions.Question 39 options:secondary; primarysyndicated; primarystructured; unstructuredratings; unstructuredprimary; secondarySavePrevious PageNext PageQuestion 40(2.5 points).gif” alt=”Question 40 unsaved”>The major advantage of primary research data is:Question 40 options:it can be easily accessed through syndicated data bases.it can be tailored to meet the specific research needs.it takes less time to collect than secondary data.it is general enough to meet many different researchers’ needs.all of the above are advantages of primary research data.SavePrevious PageNext Page

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