14 Aug WEEK 1 DQ 1Identify and describe three or more distinct market segments within a

WEEK 1 DQ 1Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.WEEK 1 DQ 2Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?WEEK 2 DQ 1How do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer?WEEK 2 DQ 2What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?week 3What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?dq 2What are the differences between databases, data warehouses, and data mining? When would you use one over another?week 4 dq 1Discuss the steps and the benefits of a social audit.dq 2In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion.WEEK 5 DQ 1What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?WEEK 5 DQ 2Describe what is meant by product mix and provide examples from a Fortune 500 company.WEEK 6 DQ 1What are the characteristics of marketing channels? What three factors should be considered when designing one?WEEK 6 DQ 2What are the benefits of multiple marketing channels? Are there any disadvantages?WEEK 7 DQ 1Define and describe the elements and potential benefits of integrated marketing communication (IMC).WEEK 7 DQ 2Describe what is meant by a flat organizational structure. How would you flatten your organization?WEEK 8 DQ 1Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why?WEEK 8 DQ 2At what point does entertainment end and marketing begin? Why did you draw the line there?ASSIGNMENTSGRAND CANYON AMP425 ALL WEEKS ASSIGNMENTS EXCEPT WEEK 8WEEK 1Details:Write a 500-750-word essay that discusses how the current state of the economy will impact completing an environmental scan.Include an introduction and conclusion that make relevant connections to course objectives.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.WEEK 2Details:Create a new product that will serve two business (organizational) markets.Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your product will be successful, given your market strategy.Include an introduction and conclusion that make relevant connections to course objectives.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.WEEK 3Details:As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product’s primary target market.Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.WEEK 4Details:Write a 500-750-word paper that identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.WEEK 5Details:This is a Collaborative Learning CommAunity (CLC) assignment.The instructor will assign you to a group at the beginning of Module 5.As a group, identify one current struggling consumer product.Create a 10-12-slide PowerPoint presentation (with speaker notes) that outlines a rebranding strategy for the product identified.Presentation must include a new name, changes in packaging, the price point, product position, advertising strategy, a distribution method, and improvements in design or quality.While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.WEEK 6Details:This assignment challenges the student to think creatively.The deliverable is a single-page letter addressed to a hypothetical website development company.Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:A brief description of the productA description of the market channelsA description of the distribution channelsAPA format is not required, but solid academic writing is expected.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.WEEK 7Details:This is a Collaborative Learning Community (CLC) assignment.The instructor will assign you to a group at the beginning of Module 7.In your group, create a public relations campaign for a financial institution that has recently received negative exposure in the media pertaining to its lack of responsiveness to those wishing to modify existing home loans. The goal of your campaign is to influence public opinion, restore credibility, and generate positive press reporting.The campaign must be presented in the form of a 15-20-slide PowerPoint presentation and accompanied by a 750-1,050-word narrative.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.WEEK 1 DQ 2Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?How do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer?WEEK 2 DQ 2What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?What are the differences between databases, data warehouses, and data mining? When would you use one over another?week 4 dq 1Discuss the steps and the benefits of a social audit.dq 2In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion.What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?Describe what is meant by product mix and provide examples from a Fortune 500 company.What are the characteristics of marketing channels? What three factors should be considered when designing one?WEEK 6 DQ 2What are the benefits of multiple marketing channels? Are there any disadvantages?WEEK 7 DQ 1Define and describe the elements and potential benefits of integrated marketing communication (IMC).Describe what is meant by a flat organizational structure. How would you flatten your organization?Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why?WEEK 8 DQ 2At what point does entertainment end and marketing begin? Why did you draw the line there?Write a 500-750-word essay that discusses how the current state of the economy will impact completing an environmental scan.Include an introduction and conclusion that make relevant connections to course objectives.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.WEEK 2Create a new product that will serve two business (organizational) markets.Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your product will be successful, given your market strategy.Include an introduction and conclusion that make relevant connections to course objectives.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product’s primary target market.Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.Write a 500-750-word paper that identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.This is a Collaborative Learning CommAunity (CLC) assignment.The instructor will assign you to a group at the beginning of Module 5.As a group, identify one current struggling consumer product.Create a 10-12-slide PowerPoint presentation (with speaker notes) that outlines a rebranding strategy for the product identified.Presentation must include a new name, changes in packaging, the price point, product position, advertising strategy, a distribution method, and improvements in design or quality.While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.WEEK 6This assignment challenges the student to think creatively.The deliverable is a single-page letter addressed to a hypothetical website development company.Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:APA format is not required, but solid academic writing is expected.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.This is a Collaborative Learning Community (CLC) assignment.The instructor will assign you to a group at the beginning of Module 7.In your group, create a public relations campaign for a financial institution that has recently received negative exposure in the media pertaining to its lack of responsiveness to those wishing to modify existing home loans. The goal of your campaign is to influence public opinion, restore credibility, and generate positive press reporting.The campaign must be presented in the form of a 15-20-slide PowerPoint presentation and accompanied by a 750-1,050-word narrative.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

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