14 Aug week 1″The 4Ps of Marketing” Please respond to the following:From the e-Activity

week 1″The 4Ps of Marketing” Please respond to the following:From the e-Activity, imagine that you are pitching your favorite social media site to the Shark Tank panel for a possible investment opportunity. Examine the 4Ps (price, product, place, promotion) of your favorite social media Website. Create a brief pitch for the social media site to present to the Shark Tank panel.Examine the components of a marketing plan. Determine the component you believe to be the most important and the component you believe to be the least important. Provide a rationale for your response.week 2″The Tata Nano: The Peoples Car (A) and Maslows Hierarchy of Needs” Please respond to the following:From the case study, categorize the Nanos marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to .homeworkminutes.com/question/view/76223/strayer-mkt500-week-1-and-week-2-discussions-done-on-june-2015#”>purchase the Nano more efficient for potential buyers.* From the scenario, analyze each level of Maslows hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.week 3″Targeting Segments and Brand Positioning Statements” Please respond to the following:From the e-Activity, ReadyMade was a bimonthly magazine within the media communication portfolio for Better Homes and Gardens. In 2011ReadyMade was discontinued. Break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique avenue that could have helped the magazine stay in existence. Provide a rationale for your response.Imagine that you are a direct competitor of Twitter and your companys name is Bitter. Create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter. Provide a rationale for your response.week 4″Core Market Offerings and Defining the Product” Please respond to the following:From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates responses.* From the scenario, prioritize the attributes of Golds Relings brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablets target market. Provide support for your response.week 5″New Product Development and the Product Life Cycle” Please respond to the following:* From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the marketing intern should consider in order to increase product revenue over time. Provide rationale for your response.From the e-Activity, imagine that your company is a smartphone manufacturer that is launching a new product. Recommend the approach that you would take in order to brand the new product. Determine the primary way in which you would convey the advantage of your companys product versus the top retailers in the industry. Provide a rationale for your response. Note: You may create and / or make all necessary assumptions needed for the completion of this discussion.week 6″Pricing Products and Distribution Channels” Please respond to the following:* From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response.From the e-Activity, imagine that you are a manager at Amazon and you need to present your ideas on ways to improve logistics to increase profitability. Upload a short (one to two [1-2] minute) video using Kaltura to share your ideas. You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion response. You may embed your video or include the link in the discussion board. Note: Your video must be professional and of academic quality.week 7″Advertising Media and Integrated Marketing Communications (IMC)” Please respond to the following:* From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA). Determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate strategy.week8″The Importance of Social Media and Web Analytics” Please respond to the following:* From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.Imagine that you are a manager of a retail store in a major mall with decreasing sales. From the e-Activity and weekly reading, suggest two (2) ways that you can use social media in order to increase sales and promote your business. Provide two (2) examples of businesses that have used these methods and succeeded.week 9″Measuring Customer Satisfaction and Focus Groups” Please respond to the following:* From the scenario, propose two (2) methods that Golds Reling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response. Upload a short (one to two [1-2] minute) video using Kaltura to share your ideas. You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion response. You may embed your video or include the link in the discussion board. Note: Your video must be professional and of academic quality.Imagine that you have been tasked with creating an app for Apples iTunes store. Determine two (2) research tools (surveys focus groups, concept testing, etc.) you will use to identify customers needs. Provide a rationale for your response.week 10″Marketing Strategy” Please respond to the following:* From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.Imagine that you are about to launch a social networking site that will compete with Facebook. You must provide your boss with a marketing strategy. Determine the approach you will use going to measure success. Provide a rationale for your response.week 11Reflection” Please respond to the following:Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course. Predict two (2) ways you will be able to apply these concepts to your current job and career in the future.Give your opinion on the manner in which this courses learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.On a side note, please leave me a little feedback on your take of the course. What did you like or not like, what would you have liked to have seen or taught in the class, how was my teaching tactics, did I communicate too much, not enough, or just right, etc.? Your feedback responses will not be reflected in any grade, I just want to get your overall take and feedback of the class, so I can make any needed adjustments for the upcoming quarter. It has been a pleasure to be your instructor this quarter!”The 4Ps of Marketing” Please respond to the following:”The Tata Nano: The Peoples Car (A) and Maslows Hierarchy of Needs” Please respond to the following:”Targeting Segments and Brand Positioning Statements” Please respond to the following:”Core Market Offerings and Defining the Product” Please respond to the following:”New Product Development and the Product Life Cycle” Please respond to the following:”Pricing Products and Distribution Channels” Please respond to the following:”Advertising Media and Integrated Marketing Communications (IMC)” Please respond to the following:”The Importance of Social Media and Web Analytics” Please respond to the following:”Measuring Customer Satisfaction and Focus Groups” Please respond to the following:”Marketing Strategy” Please respond to the following:Reflection” Please respond to the following:On a side note, please leave me a little feedback on your take of the course. What did you like or not like, what would you have liked to have seen or taught in the class, how was my teaching tactics, did I communicate too much, not enough, or just right, etc.? Your feedback responses will not be reflected in any grade, I just want to get your overall take and feedback of the class, so I can make any needed adjustments for the upcoming quarter. It has been a pleasure to be your instructor this quarter!

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