14 Aug Objective:Based on research of the internal and external environment, determine
Objective:Based on research of the internal and external environment, determine strategic new directionExpectations:Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed.Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows:Using the Marketing Plan Worksheets as guides, prepare the following analysis:Provide a Situational Analysis of the current Internal and Customer EnvironmentsResearch and prepare an analysis of the External EnvironmentComplete SWOT Analysis and SWOT MatrixDevelop at least 3 Competitive Advantages based on SWOT analysisDevelop a Strategic Focus from the most sustainable competitive advantages.Format:APA Format RequiredAbstract RequiredTitle Page and Reference PageUse APA formatted headers and subheads as needed.A minimum of 6 outside references required.6-8 pages, not including title page, abstract and reference page.Objective:Based on research of the internal and external environment, determine strategic new directionExpectations:Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed.Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows:Using the Marketing Plan Worksheets as guides, prepare the following analysis:Provide a Situational Analysis of the current Internal and Customer EnvironmentsResearch and prepare an analysis of the External EnvironmentComplete SWOT Analysis and SWOT MatrixDevelop at least 3 Competitive Advantages based on SWOT analysisDevelop a Strategic Focus from the most sustainable competitive advantages.Format:APA Format RequiredAbstract RequiredTitle Page and Reference PageUse APA formatted headers and subheads as needed.A minimum of 6 outside references required.6-8 pages, not including title page, abstract and reference page.
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