14 Aug Marketing Process Paper30 ptsYou have just been tasked to develop a marketing pl

Marketing Process Paper30 ptsYou have just been tasked to develop a marketing plan for a new product to be sold overseas. Brieflydescribe your product and the target market. Explain the steps you will take to develop your marketingplan. Make sure you include the culture of the target country and economic factors that indicate thatpotential buyers can afford your product. Provide an example of the marketing strategy you willimplement for this product introduction including supply chain distribution and transportationconsiderations.The following text references should point you in the right direction:Page 199, exhibit 8-1; Pages 176-192; Chapter 5; Chapter 20Note: This paper is about the processes you will take, not actually doing the research to take this product tomarket. For example, state what type of research you will do, dont actually do the research that you suggestshould take place.This paper should be no less than 5 pages and no more than 7. The font should be 12 pt, Times roman (oranother comparative serif font). The final paper should be properly laid out with headings and sub-heads. Forexample, headings should be All Caps and bold followed by a bold sub-heads. A Cover page, table of contents,page numbering, Appendix (if necessary to elaborate on the product, show pictures, etc.) and References areexpected in APA format. (Note: These pages are NOT included in the page count)The writing standard for this paper is a maximum of one gross writing error per page of double-spacedtypescript. Examples of gross errors are: improper punctuation; incorrect capitalization; mistaken tense; lack ofparagraph structure; misspelled words; to confuse “its” and “it’s”; to confuse plurals and possessives,”companies” versus “company’s”; and so forth. Other common errors encountered are writing in the first personand using slang instead of business terminology. Slight differences of style, such as use or absence of commasin some instances, are not gross writing errors. With modern word processors, attention to composition andcareful proofreading, the suggested writing standards are not difficult to meet. Use a writers reference orwriting style guidebook for assistance with effective writing.All parts and processes are included and thoroughly discussed. They are clear, conciseand logical. Paper is free of writing errors and laid out per directions25-30pointsMost parts and processes are included with some minor omissions. They are clear,concise and logical. Paper is mostly free of writing errors and minor layout errors.Paper uses the words I and/or you once.20-24pointsProcesses and explanations are slightly confusing and illogical. Some major points aremissing. Paper has a few writing errors and layout errors. Paper uses the words Iand/or you once or twice.15-19pointsProcesses and explanations are confusing and dont make sense. Many major pointsare missing. Paper has many writing errors and layout errors. Paper uses the words Iand/or your several times.10-14pointsProcesses and explanations are confusing and dont make sense. Opinions used insteadof processes and facts. Paper has many writing errors including the use of the words Iand/or you. Layout has major errors.5-9pointsMarketing Process Paper30 ptsYou have just been tasked to develop a marketing plan for a new product to be sold overseas. Brieflydescribe your product and the target market. Explain the steps you will take to develop your marketingplan. Make sure you include the culture of the target country and economic factors that indicate thatpotential buyers can afford your product. Provide an example of the marketing strategy you willimplement for this product introduction including supply chain distribution and transportationconsiderations.The following text references should point you in the right direction:Page 199, exhibit 8-1; Pages 176-192; Chapter 5; Chapter 20Note: This paper is about the processes you will take, not actually doing the research to take this product tomarket. For example, state what type of research you will do, dont actually do the research that you suggestshould take place.This paper should be no less than 5 pages and no more than 7. The font should be 12 pt, Times roman (oranother comparative serif font). The final paper should be properly laid out with headings and sub-heads. Forexample, headings should be All Caps and bold followed by a bold sub-heads. A Cover page, table of contents,page numbering, Appendix (if necessary to elaborate on the product, show pictures, etc.) and References areexpected in APA format. (Note: These pages are NOT included in the page count)The writing standard for this paper is a maximum of one gross writing error per page of double-spacedtypescript. Examples of gross errors are: improper punctuation; incorrect capitalization; mistaken tense; lack ofparagraph structure; misspelled words; to confuse “its” and “it’s”; to confuse plurals and possessives,”companies” versus “company’s”; and so forth. Other common errors encountered are writing in the first personand using slang instead of business terminology. Slight differences of style, such as use or absence of commasin some instances, are not gross writing errors. With modern word processors, attention to composition andcareful proofreading, the suggested writing standards are not difficult to meet. Use a writers reference orwriting style guidebook for assistance with effective writing.All parts and processes are included and thoroughly discussed. They are clear, conciseand logical. Paper is free of writing errors and laid out per directions25-30pointsMost parts and processes are included with some minor omissions. They are clear,concise and logical. Paper is mostly free of writing errors and minor layout errors.Paper uses the words I and/or you once.20-24pointsProcesses and explanations are slightly confusing and illogical. Some major points aremissing. Paper has a few writing errors and layout errors. Paper uses the words Iand/or you once or twice.15-19pointsProcesses and explanations are confusing and dont make sense. Many major pointsare missing. Paper has many writing errors and layout errors. Paper uses the words Iand/or your several times.10-14pointsProcesses and explanations are confusing and dont make sense. Opinions used insteadof processes and facts. Paper has many writing errors including the use of the words Iand/or you. Layout has major errors.5-9points

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