14 Aug (MKGT 101 00H Summer 2015 IncludED) Assignment: Chapter 1 Quiz 1. Award: 1 out

(MKGT 101 00H Summer 2015 IncludED)
Assignment:
Chapter 1 Quiz

1.
Award: 1 out of 1.00
point

What are people with the desire and ability to buy a specific
offering referred to as?
customer
pool
buying
group
market
bazaar
customer
cluster

2.
Award: 1 out of 1.00
point

Netflix can deliver movies to its customers in several ways: via
streaming video over the Internet or via mail. These two methods would
constitute which element of the marketing mix for Netflix?
physical
environment
place
process
promotion
profit

3.
Award: 1 out of 1.00
point

The goal of marketing is to both __________ the needs of
prospective customers.
discover
and satisfy
persuade
and deliver
improve
and perfect
create
and amplify
establish
and assure

4.
Award: 1 out of 1.00
point

If you feel hungry, marketers would say you have developed a(n)
__________ to eat something.
desire
obsession
feeling
need
craving

5.
Award: 1 out of 1.00
point

A friend gave you the name of a company, Batteries Plus, where
you could inexpensively purchase a new power cord for your laptop. However,
when you called, no one answered the phone even though you called during
business hours. Marketing did not occur because
the
products sold at the store were too expensive for you to afford.
you
probably did not have a true need for the power cord.
there
is a lot of competition in the computer power cord segment.
the
company has poor customer service.
there was
no way for the parties to communicate.

6.
Award: 1 out of 1.00
point

Walmart’s __________ can be described as “everyday low
prices for a broad range of products that are always in stock in convenient
locations.”
customer
value proposition
intangible
environment
time
utility
possession
utility
form
utility

7.
Award: 1 out of 1.00
point

The concept of __________ links the organization to its
individual customers, employees, suppliers, and other partners for their mutual
long-term benefits.
strategic
partnership
a
marketing program
relationship
marketing
market
segmentation
stakeholder
value

8.
Award: 1 out of 1.00
point

The “4 Ps” of the marketing mix include product,
price, place, and
process.
physical
environment.
profit.
people.
promotion.

9.
Award: 1 out of 1.00
point

Which of the following statements is an example of place
utility?
A
service station that sells both regular gasoline and diesel fuel.
ATM
machines in thousands of locations.
Cold
cut packages that can be zipped closed for reuse.
A
wireless smartphone company offers six-month financing, same as cash.
An
iPhone with a large selection of new “apps.”

10.
Award: 1 out of 1.00
point

Marketing expertise is gained
only
by large firms with many years of experience; it is practically impossible for
entrepreneurial startup companies to achieve it.
typically
through a comprehensive study of product failures.
only
through careful study of relevant marketing success stories.
by even the
average person, who has a great deal of shopping experience.
most
often by mentoring from experienced marketing professionals.
(MKGT 101 00H Summer 2015 IncludED)Assignment: Chapter 1 Quiz1.Award: 1 out of 1.00
point What are people with the desire and ability to buy a specific
offering referred to as?customer
poolbuying
groupmarketbazaarcustomer
cluster2.Award: 1 out of 1.00
point Netflix can deliver movies to its customers in several ways: via
streaming video over the Internet or via mail. These two methods would
constitute which element of the marketing mix for Netflix?physical
environmentplaceprocesspromotionprofit3.Award: 1 out of 1.00
point The goal of marketing is to both __________ the needs of
prospective customers.discover
and satisfypersuade
and deliverimprove
and perfectcreate
and amplifyestablish
and assure4.Award: 1 out of 1.00
point If you feel hungry, marketers would say you have developed a(n)
__________ to eat something.desireobsessionfeelingneedcraving5.Award: 1 out of 1.00
point A friend gave you the name of a company, Batteries Plus, where
you could inexpensively purchase a new power cord for your laptop. However,
when you called, no one answered the phone even though you called during
business hours. Marketing did not occur becausethe
products sold at the store were too expensive for you to afford.you
probably did not have a true need for the power cord.there
is a lot of competition in the computer power cord segment.the
company has poor customer service.there was
no way for the parties to communicate.6.Award: 1 out of 1.00
point Walmart’s __________ can be described as “everyday low
prices for a broad range of products that are always in stock in convenient
locations.”customer
value propositionintangible
environmenttime
utilitypossession
utilityform
utility7.Award: 1 out of 1.00
point The concept of __________ links the organization to its
individual customers, employees, suppliers, and other partners for their mutual
long-term benefits.strategic
partnershipa
marketing programrelationship
marketingmarket
segmentationstakeholder
value8.Award: 1 out of 1.00
point The “4 Ps” of the marketing mix include product,
price, place, andprocess.physical
environment.profit.people.promotion.9.Award: 1 out of 1.00
point Which of the following statements is an example of place
utility?A
service station that sells both regular gasoline and diesel fuel.ATM
machines in thousands of locations.Cold
cut packages that can be zipped closed for reuse.A
wireless smartphone company offers six-month financing, same as cash.An
iPhone with a large selection of new “apps.”10.Award: 1 out of 1.00
point Marketing expertise is gainedonly
by large firms with many years of experience; it is practically impossible for
entrepreneurial startup companies to achieve it.typically
through a comprehensive study of product failures.only
through careful study of relevant marketing success stories.by even the
average person, who has a great deal of shopping experience.most
often by mentoring from experienced marketing professionals.

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