Chat with us, powered by LiveChat (MKGT 101 00H Summer 2015 IncludED) Assignment: Chapter 3 Quiz 1. Award: 1 ou - Wridemy

(MKGT 101 00H Summer 2015 IncludED) Assignment: Chapter 3 Quiz 1. Award: 1 ou

(MKGT 101 00H Summer 2015 IncludED)
Assignment:
Chapter 3 Quiz

1.
Award: 1 out of 1.00
point

What is the process of continually acquiring information on
events occurring outside the organization, to identify and interpret potential
trends called?
external
threat assessment
a
SWOT analysis
environmental
scanning
organizational
scanning
trend
analysis

2.
Award: 1 out of 1.00
point

Any activity that uses some form of electronic communication in
inventory, exchange, advertisement, distribution, and payment of goods and
services is referred to as
electronic
commerce.
an
extranet.
a
digital marketplace.
an
intranet.
i-competition.

3.
Award: 1 out of 1.00
point

The practice of __________ occurs when an organization conducts
business in a way that protects the natural environment while making economic
progress.
stakeholder
responsibility
sustainable
development
the
marketing concept
environmental
marketing
cause
marketing

4.
Award: 1 out of 1.00
point

Innovations are allowing consumers to utilize gesture, touch,
and voice to control computers and other devices. This is an example of a(n)
__________ force that could impact many industries.
competitive
regulatory
economic
technological
social

5.
Award: 1 out of 1.00
point

Companies like Lush and The Body Shop are trying to educate
consumers about the environmental damage caused in the production of
traditional palm oil so that they can sell their own “palm oil-free”
or “sustainable” palm oil products, with oils produced on land that
wasn’t cleared of trees. This is an example of
social
entrepreneurship.
green
marketing.
sustainability.
a
social audit.
the
marketing concept.

6.
Award: 1 out of 1.00
point

Apple (iPad), Samsung (Galaxy Tab), Motorola (Xoom), and
BlackBerry (PlayBook) control the vast majority of the tablet device market.
These companies operate in what type of market?
monopoly
intensive
oligopoly
monopolistic
competition
pure
competition

7.
Award: 1 out of 1.00
point

From 2007 to 2010, a Chinese national who was employed by Dow
Chemical as a research scientist delivered stolen trade secrets pertaining to
organic fertilizers to individuals in Germany and the China for the purpose of
developing competing products. The employee was subject to confidentiality, as
detailed in an agreement that he had signed addressing his obligations for
handling confidential information and trade secrets. This is an example of
environmental
scanning.
economic
espionage.
moral
idealism.
bribery.
utilitarianism.

8.
Award: 0 out of 1.00
point

Current cultural values commonly held in the United States are
the
belief in fate, focus on the future, and acceptance of birthright.
the
need for stability, importance of tradition, and a focus on family.
efficiency,
material comfort, and a focus on group welfare.
achievement,
external control, and a focus on the present.
personal
control, continuous change, and competition.

9.
Award: 1 out of 1.00
point

What is moral idealism?
a
personal moral philosophy that focuses on the greatest good for the greatest
number by assessing the costs and benefits of the consequences of ethical
behavior
a
formal statement of ethical principles and rules of conduct
a
societal moral philosophy based on the Golden Rule of the
Judeo-Christian ethic found in the Bill of Rights of the U.S. Constitution
a
democratic consensus of moral principles and laws that govern the behavior of
individuals based on legislation adopted at the federal, state, and local
levels
a personal
moral philosophy that considers individual rights or duties as universal,
regardless of the outcome

10.
Award: 1 out of 1.00
point

When you begin your first full-time job, you have a monthly
income of $3,500. Your federal and state taxes are $1,000. You pay $600 in
rent, have a $300 car payment, and spend $300 on food and $200 on clothes. The
remaining $1,100 would be considered your
earned
income after taxes.
gross
income.
disposable
income.
discretionary
income.
net
income.
(MKGT 101 00H Summer 2015 IncludED)Assignment: Chapter 3 Quiz 1.Award: 1 out of 1.00
point What is the process of continually acquiring information on
events occurring outside the organization, to identify and interpret potential
trends called?external
threat assessmenta
SWOT analysisenvironmental
scanningorganizational
scanningtrend
analysis2.Award: 1 out of 1.00
point Any activity that uses some form of electronic communication in
inventory, exchange, advertisement, distribution, and payment of goods and
services is referred to aselectronic
commerce.an
extranet.a
digital marketplace.an
intranet.i-competition.3.Award: 1 out of 1.00
point The practice of __________ occurs when an organization conducts
business in a way that protects the natural environment while making economic
progress.stakeholder
responsibilitysustainable
developmentthe
marketing conceptenvironmental
marketingcause
marketing4.Award: 1 out of 1.00
point Innovations are allowing consumers to utilize gesture, touch,
and voice to control computers and other devices. This is an example of a(n)
__________ force that could impact many industries.competitiveregulatoryeconomictechnologicalsocial5.Award: 1 out of 1.00
point Companies like Lush and The Body Shop are trying to educate
consumers about the environmental damage caused in the production of
traditional palm oil so that they can sell their own “palm oil-free”
or “sustainable” palm oil products, with oils produced on land that
wasn’t cleared of trees. This is an example ofsocial
entrepreneurship.green
marketing.sustainability.a
social audit.the
marketing concept.6.Award: 1 out of 1.00
point Apple (iPad), Samsung (Galaxy Tab), Motorola (Xoom), and
BlackBerry (PlayBook) control the vast majority of the tablet device market.
These companies operate in what type of market?monopolyintensiveoligopolymonopolistic
competitionpure
competition7.Award: 1 out of 1.00
point From 2007 to 2010, a Chinese national who was employed by Dow
Chemical as a research scientist delivered stolen trade secrets pertaining to
organic fertilizers to individuals in Germany and the China for the purpose of
developing competing products. The employee was subject to confidentiality, as
detailed in an agreement that he had signed addressing his obligations for
handling confidential information and trade secrets. This is an example ofenvironmental
scanning.economic
espionage.moral
idealism.bribery.utilitarianism.8.Award: 0 out of 1.00
point Current cultural values commonly held in the United States arethe
belief in fate, focus on the future, and acceptance of birthright.the
need for stability, importance of tradition, and a focus on family.efficiency,
material comfort, and a focus on group welfare.achievement,
external control, and a focus on the present.personal
control, continuous change, and competition.9.Award: 1 out of 1.00
point What is moral idealism?a
personal moral philosophy that focuses on the greatest good for the greatest
number by assessing the costs and benefits of the consequences of ethical
behaviora
formal statement of ethical principles and rules of conducta
societal moral philosophy based on the Golden Rule of the
Judeo-Christian ethic found in the Bill of Rights of the U.S. Constitutiona
democratic consensus of moral principles and laws that govern the behavior of
individuals based on legislation adopted at the federal, state, and local
levelsa personal
moral philosophy that considers individual rights or duties as universal,
regardless of the outcome10.Award: 1 out of 1.00
point When you begin your first full-time job, you have a monthly
income of $3,500. Your federal and state taxes are $1,000. You pay $600 in
rent, have a $300 car payment, and spend $300 on food and $200 on clothes. The
remaining $1,100 would be considered yourearned
income after taxes.gross
income.disposable
income.discretionary
income.net
income.

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