14 Aug (MKGT 101 00H Summer 2015 IncludED) Assignment: Chapter 7 Quiz 1. Award: 1 out

(MKGT 101 00H Summer 2015 IncludED)
Assignment:
Chapter 7 Quiz

1.
Award: 1 out of 1.00
point

In marketing experiments, the dependent variable is the
__________ and the independent variable is the __________.
element
that always changes; element that never changes
result of
an action; cause of an action
element
that never changes; the element that always changes
cause
of an action; result of an action
result;
factor beyond the experimenter’s control

2.
Award: 1 out of 1.00
point

What kind of question is the following? “Place an X’ in
the space that describes your feelings about the economy.” .”
Excellent __ __ __ __ __ Poor
open-ended
question
sensitivity
analysis question
semantic
differential scale
dichotomous
question
Likert
scale

3.
Award: 1 out of 1.00
point

All of the following are independent variables a market
researcher may use in a marketing experimentEXCEPT:
distribution
outlet.
unit sales.
free
samples.
price.
product
color.

4.
Award: 1 out of 1.00
point

Asking the firm’s salespeople to estimate sales during a coming
period is referred to as
a
salesforce survey forecast.
a
survey of buyers’ intentions.
a
lost-horse forecast.
in-house
forecasting.
trend
extrapolation.

5.
Award: 1 out of 1.00
point

Determining how to collect data, including selecting the
appropriate methods, is done during which stage of the research process?
collect
relevant information
take
marketing actions
develop
findings and recommendations
develop the
research plan
define
the problem

6.
Award: 1 out of 1.00
point

When a marketing researcher uses a collection of reports,
customer letters, financial statements, and surveys from different departments
within her firm, she is using
sensitivity
analysis.
business
data.
external
secondary data.
primary
data.
internal
secondary data.

7.
Award: 1 out of 1.00
point

An advantage of using a panel for marketing research is
the
panel’s continuity and representativeness of the population are unchanged when
individual members drop out.
the
discussion leader can help change negative panel responses into positive ones.
researchers
can take successive measurements of consumers to determine if they change their
purchasing behaviors over time.
panel
members often help each other by bringing up ideas for discussion that others
didn’t initially think of, but that were important to them.
there
will usually be one panel member who dominates the discussion to help keep the
conversation focused.

8.
Award: 1 out of 1.00
point

In marketing research, the research objectives are the
__________ goals of the decision maker.
specific
and measurable
actionable
and inferential
causal
and actionable
interdisciplinary
and precise
virtual
and interactive

9.
Award: 1 out of 1.00
point

What type of question is the simplest form of a fixed
alternative question that allows only a “yes” or “no”
response?
open-ended
dichotomous
single
response
Likert
scale
semantic
differential scale

10.
Award: 1 out of 1.00
point

A forecast that involves estimating the value to be forecast and
making decisions without any intervening steps is referred to as a
survey
of buyers’ intentions.
direct
forecast.
trend
extrapolation.
lost-horse
forecast.
linear
trend forecast.
(MKGT 101 00H Summer 2015 IncludED)Assignment: Chapter 7 Quiz1.Award: 1 out of 1.00
point In marketing experiments, the dependent variable is the
__________ and the independent variable is the __________.element
that always changes; element that never changesresult of
an action; cause of an actionelement
that never changes; the element that always changescause
of an action; result of an actionresult;
factor beyond the experimenter’s control2.Award: 1 out of 1.00
point What kind of question is the following? “Place an X’ in
the space that describes your feelings about the economy.” .”
Excellent __ __ __ __ __ Pooropen-ended
questionsensitivity
analysis questionsemantic
differential scaledichotomous
questionLikert
scale3.Award: 1 out of 1.00
point All of the following are independent variables a market
researcher may use in a marketing experimentEXCEPT:distribution
outlet.unit sales.free
samples.price.product
color.4.Award: 1 out of 1.00
point Asking the firm’s salespeople to estimate sales during a coming
period is referred to asa
salesforce survey forecast.a
survey of buyers’ intentions.a
lost-horse forecast.in-house
forecasting.trend
extrapolation.5.Award: 1 out of 1.00
point Determining how to collect data, including selecting the
appropriate methods, is done during which stage of the research process?collect
relevant informationtake
marketing actionsdevelop
findings and recommendationsdevelop the
research plandefine
the problem6.Award: 1 out of 1.00
point When a marketing researcher uses a collection of reports,
customer letters, financial statements, and surveys from different departments
within her firm, she is usingsensitivity
analysis.business
data.external
secondary data.primary
data.internal
secondary data.7.Award: 1 out of 1.00
point An advantage of using a panel for marketing research isthe
panel’s continuity and representativeness of the population are unchanged when
individual members drop out.the
discussion leader can help change negative panel responses into positive ones.researchers
can take successive measurements of consumers to determine if they change their
purchasing behaviors over time.panel
members often help each other by bringing up ideas for discussion that others
didn’t initially think of, but that were important to them.there
will usually be one panel member who dominates the discussion to help keep the
conversation focused.8.Award: 1 out of 1.00
point In marketing research, the research objectives are the
__________ goals of the decision maker.specific
and measurableactionable
and inferentialcausal
and actionableinterdisciplinary
and precisevirtual
and interactive9.Award: 1 out of 1.00
point What type of question is the simplest form of a fixed
alternative question that allows only a “yes” or “no”
response?open-endeddichotomoussingle
responseLikert
scalesemantic
differential scale10.Award: 1 out of 1.00
point A forecast that involves estimating the value to be forecast and
making decisions without any intervening steps is referred to as asurvey
of buyers’ intentions.direct
forecast.trend
extrapolation.lost-horse
forecast.linear
trend forecast.

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.