14 Aug Concepts Quiz – Week 7Part 1 of 1 – 100.0/ 100.0 PointsQuestion 1 of 10 10.0/ 1

Concepts Quiz – Week 7Part 1 of 1 – 100.0/ 100.0 PointsQuestion 1 of 10 10.0/ 10.0 PointsSalespeople act on behalf of their companies by doing which of the following? A.Managing relationshipsB.Relaying customer and market information back to their organizations C.Creating value for their firms customers D.A, B, and C E.None of the above Question 2 of 10 10.0/ 10.0 PointsWhich of the following, according to the e-book, are NOT types of order getters; that is, they actively seek to make sales by calling on customers. A.Missionary Salespeople B.Sales support C.Trade Salespeople D.Prospectors E.Account Managers Question 3 of 10 10.0/ 10.0 PointsThe process of asking questions to identify a buyers problems and needs and then tailoring a sales pitch to satisfy those needs is called ________________. A.consultative Selling B.Strategic-Partner Selling C.Needs-Satisfaction SellingD.None of the above.Question 4 of 10 10.0/ 10.0 PointsCommon Ethical Issues for SalespeopleWhich of the following are the most common ethical issues facing salespeople? A.A customer asking for information about one of their competitors, who happens to be one of your customers B.Deciding to play golf on a nice day, since no one knows if you are actually at work or not C.A buyer asking for something special, which you could easily provide, but arent supposed to give away D.Deciding how much to spend on holiday season gifts for your customers E.All of the above Question 5 of 10 10.0/ 10.0 Points____________ is the process of identifying and qualifying leads in order to grow new business A.Lead scoring B.Blog newsletters C.White papers D.Lead management E.None of the above Question 6 of 10 10.0/ 10.0 Points_________ are salespeople who are not employees of the company. They set their own hours, determine their own activities, and for the most part, manage themselves. A.Manufacturers representative B.Spiffs C.Distributors D.Independent agents E.None of the above Question 7 of 10 10.0/ 10.0 Points___________ is a catchall phrase for the online channels of communication that build communities A.Direct marketing through emails B.Web advertising C.Social media D.Web publishing E.None of the above Question 8 of 10 10.0/ 10.0 PointsLoyalty has two dimensions. One dimension of loyalty is customer loyalty, meaning that the customer buys the product regularly and does not respond to competitors offerings.TrueFalseQuestion 9 of 10 10.0/ 10.0 PointsCustomer satisfaction is typically defined as the feeling that a person experiences when an offering meets his or her expectationsTrueFalseQuestion 10 of 10 10.0/ 10.0 PointsThe CAN-SPAM Act prohibits the use of e-mail, faxes, and other technology to randomly push a message to a potential consumerTrueFalseConcepts Quiz – Week 7Part 1 of 1 – 100.0/ 100.0 PointsQuestion 1 of 10 10.0/ 10.0 PointsSalespeople act on behalf of their companies by doing which of the following? A.Managing relationshipsB.Relaying customer and market information back to their organizations C.Creating value for their firms customers D.A, B, and C E.None of the above Question 2 of 10 10.0/ 10.0 PointsWhich of the following, according to the e-book, are NOT types of order getters; that is, they actively seek to make sales by calling on customers. A.Missionary Salespeople B.Sales support C.Trade Salespeople D.Prospectors E.Account Managers Question 3 of 10 10.0/ 10.0 PointsThe process of asking questions to identify a buyers problems and needs and then tailoring a sales pitch to satisfy those needs is called ________________. A.consultative Selling B.Strategic-Partner Selling C.Needs-Satisfaction SellingD.None of the above.Question 4 of 10 10.0/ 10.0 PointsCommon Ethical Issues for SalespeopleWhich of the following are the most common ethical issues facing salespeople? A.A customer asking for information about one of their competitors, who happens to be one of your customers B.Deciding to play golf on a nice day, since no one knows if you are actually at work or not C.A buyer asking for something special, which you could easily provide, but arent supposed to give away D.Deciding how much to spend on holiday season gifts for your customers E.All of the above Question 5 of 10 10.0/ 10.0 Points____________ is the process of identifying and qualifying leads in order to grow new business A.Lead scoring B.Blog newsletters C.White papers D.Lead management E.None of the above Question 6 of 10 10.0/ 10.0 Points_________ are salespeople who are not employees of the company. They set their own hours, determine their own activities, and for the most part, manage themselves. A.Manufacturers representative B.Spiffs C.Distributors D.Independent agents E.None of the above Question 7 of 10 10.0/ 10.0 Points___________ is a catchall phrase for the online channels of communication that build communities A.Direct marketing through emails B.Web advertising C.Social media D.Web publishing E.None of the above Question 8 of 10 10.0/ 10.0 PointsLoyalty has two dimensions. One dimension of loyalty is customer loyalty, meaning that the customer buys the product regularly and does not respond to competitors offerings.TrueFalseQuestion 9 of 10 10.0/ 10.0 PointsCustomer satisfaction is typically defined as the feeling that a person experiences when an offering meets his or her expectationsTrueFalseQuestion 10 of 10 10.0/ 10.0 PointsThe CAN-SPAM Act prohibits the use of e-mail, faxes, and other technology to randomly push a message to a potential consumerTrueFalse

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