14 Aug MKT 301 MOD2 CASE As with all of the case assignments, make sure youve thoroughl

MKT 301 MOD2 CASE
As with all of the case assignments, make
sure youve thoroughly reviewed both the Pearson tutorial and the required book
chapters before starting on your paper. Make sure you thoroughly understand the
concepts of intensive, exclusive, and selective distribution. Also, make sure
you understand the concepts of direct versus indirect distribution.

For this assignment, you will be making
recommendations for various situations as to what kind of distribution strategy
a company should take. For each of the situations below, consider the pros and
cons of each type of distribution strategy. Richardson and Gosnay (2010) and
Paley (2007) both have detailed discussion of the pros and cons of extensive,
intensive, and exclusive distribution and guidelines on whether to an indirect
or direct distribution approach. Make sure to make use of both of these
readings in your answer. But dont just summarize these two readings, instead
apply their concepts to your recommendations.

Once you have thoroughly reviewed the
background readings, write a four to five page paper giving your
recommendations on distribution strategy for the following situations:
1.You have recently developed a very high
quality shampoo that is one of the best in the industry. However, it is very
expensive and you plan on selling it for $250 a bottle. Only very high income
individuals will be able to afford it and you intend on it being a very
prestigious product that movie stars and models will use. Should you use an
indirect or direct distribution approach? And should you use an intensive,
selective, or exclusive distribution approach? Explain your reasoning, and make
sure to cite Richardson and Gosnay (2010) and Paley (2007) as part of your
answer.
2.You have started a new company that
manufactures extremely inexpensive laptop computers. The laptops are not fancy,
but still allow consumers to perform basic functions such as surfing the
internet or using basic applications such as Word and Excel. You plan on
offering the laptops for $150, and wish to reach as wide of a market as
possible. Should you use an indirect or direct distribution approach? And
should you use an intensive, selective, or exclusive distribution approach?
Explain your reasoning, and make sure to cite Richardson and Gosnay (2010) and
Paley (2007) as part of your answer.
3.You have started a company that allows
consumers to design their own clothes. Using your online technology, consumers
can customize shirts, jackets, and other clothing items based on patterns they
draw on their computer and their choice of fabrics and size. The designs are
then turned over to a specialized factory that manufactures the clothing items.
Should you use an indirect or direct distribution approach? And should you use
an intensive, selective, or exclusive distribution approach? Explain your
reasoning, and make sure to cite Richardson and Gosnay (2010) and Paley (2007)
as part of your answer.
Assignment Expectations
Answer the assignment questions directly.
Stay focused on the precise assignment
questions, don’t go off on tangents or devote a lot of space to summarizing
general background materials.
Make sure to use reliable and credible
sources as your references. Articles published in established newspapers or
business journals/magazines are preferred. If you find articles on the
internet, make sure it is from a credible source.
Reference your sources of information with
both a bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13 and 14 on in-text citations.
Another resource is the Writing Style Guide, which is found under My
Resources in the TLC Portal.

MKT 301 SLP 301

In the previous module you chose a company
whose product or service you personally use.
For this module, continue your research on this company and find out as
much as you can about their distribution strategy.

When you have finished your research, write
a two to three page paper addressing the following questions:
1.Does this company use an indirect or
direct distribution approach? Or both?
Do you personally buy the product directly from the company, or from a
retailer? Find out as much as you can
about what kind of intermediaries this company uses
2.Does this company use an exclusive,
intensive, or selective distribution strategy? Base your answer both on what
you find in various articles or company reports that you find, and your own
experiences in buying their products.
3.What kind of logistical strategies does
this company use for their distribution?
For example, do they use third party logistics such as UPS or do they
have their own distribution fleet? Find
out as much as you can.

SLP Assignment Expectations
Answer the assignment questions directly.
Stay focused on the precise assignment
questions, don’t go off on tangents or devote a lot of space to summarizing
general background materials.
Make sure to use reliable and credible
sources as your references. Articles published in established newspapers or
business journals/magazines are preferred.
If you find articles on the internet, make sure it is from a credible
source.
Reference your sources of information with
both a bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13-14 on in-text citations.
Another resource is the Writing Style Guide, which is found under My
Resources in the TLC portal.

MKT 301 MOD2 CASEAs with all of the case assignments, make
sure youve thoroughly reviewed both the Pearson tutorial and the required book
chapters before starting on your paper. Make sure you thoroughly understand the
concepts of intensive, exclusive, and selective distribution. Also, make sure
you understand the concepts of direct versus indirect distribution.For this assignment, you will be making
recommendations for various situations as to what kind of distribution strategy
a company should take. For each of the situations below, consider the pros and
cons of each type of distribution strategy. Richardson and Gosnay (2010) and
Paley (2007) both have detailed discussion of the pros and cons of extensive,
intensive, and exclusive distribution and guidelines on whether to an indirect
or direct distribution approach. Make sure to make use of both of these
readings in your answer. But dont just summarize these two readings, instead
apply their concepts to your recommendations.Once you have thoroughly reviewed the
background readings, write a four to five page paper giving your
recommendations on distribution strategy for the following situations:1.You have recently developed a very high
quality shampoo that is one of the best in the industry. However, it is very
expensive and you plan on selling it for $250 a bottle. Only very high income
individuals will be able to afford it and you intend on it being a very
prestigious product that movie stars and models will use. Should you use an
indirect or direct distribution approach? And should you use an intensive,
selective, or exclusive distribution approach? Explain your reasoning, and make
sure to cite Richardson and Gosnay (2010) and Paley (2007) as part of your
answer.2.You have started a new company that
manufactures extremely inexpensive laptop computers. The laptops are not fancy,
but still allow consumers to perform basic functions such as surfing the
internet or using basic applications such as Word and Excel. You plan on
offering the laptops for $150, and wish to reach as wide of a market as
possible. Should you use an indirect or direct distribution approach? And
should you use an intensive, selective, or exclusive distribution approach?
Explain your reasoning, and make sure to cite Richardson and Gosnay (2010) and
Paley (2007) as part of your answer.3.You have started a company that allows
consumers to design their own clothes. Using your online technology, consumers
can customize shirts, jackets, and other clothing items based on patterns they
draw on their computer and their choice of fabrics and size. The designs are
then turned over to a specialized factory that manufactures the clothing items.
Should you use an indirect or direct distribution approach? And should you use
an intensive, selective, or exclusive distribution approach? Explain your
reasoning, and make sure to cite Richardson and Gosnay (2010) and Paley (2007)
as part of your answer.Assignment ExpectationsAnswer the assignment questions directly.Stay focused on the precise assignment
questions, don’t go off on tangents or devote a lot of space to summarizing
general background materials.Make sure to use reliable and credible
sources as your references. Articles published in established newspapers or
business journals/magazines are preferred. If you find articles on the
internet, make sure it is from a credible source.Reference your sources of information with
both a bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13 and 14 on in-text citations.
Another resource is the Writing Style Guide, which is found under My
Resources in the TLC Portal.MKT 301 SLP 301In the previous module you chose a company
whose product or service you personally use.
For this module, continue your research on this company and find out as
much as you can about their distribution strategy.When you have finished your research, write
a two to three page paper addressing the following questions:1.Does this company use an indirect or
direct distribution approach? Or both?
Do you personally buy the product directly from the company, or from a
retailer? Find out as much as you can
about what kind of intermediaries this company uses2.Does this company use an exclusive,
intensive, or selective distribution strategy? Base your answer both on what
you find in various articles or company reports that you find, and your own
experiences in buying their products.3.What kind of logistical strategies does
this company use for their distribution?
For example, do they use third party logistics such as UPS or do they
have their own distribution fleet? Find
out as much as you can.SLP Assignment ExpectationsAnswer the assignment questions directly.Stay focused on the precise assignment
questions, don’t go off on tangents or devote a lot of space to summarizing
general background materials.Make sure to use reliable and credible
sources as your references. Articles published in established newspapers or
business journals/magazines are preferred.
If you find articles on the internet, make sure it is from a credible
source.Reference your sources of information with
both a bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13-14 on in-text citations.
Another resource is the Writing Style Guide, which is found under My
Resources in the TLC portal.

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