14 Aug Question Question 1 Which of the following industries is most likely to employ

Question
Question 1
Which of the following industries is most
likely to employ combative promotional efforts?
Answer
Fast food
Computer processors
Tax-preparation services
Television producers
Automotive paints
Question 2
Factors such as climate, seasons, and
holidays tend to lead to the promotional objective of
Answer
combating competitive promotional offers.
facilitating reseller support.
encouraging product trial.
retaining loyal customers.
reducing sales fluctuations.
Question 3
During the introduction stage of the product
life cycle, which type of promotion would a firm focus on?
Answer
Reminder
Competitive
Comparative
Pioneer
Repetitive

Question 4
Pioneer promotion is most likely to be used
during the ____ stage of the product life cycle.
Answer
maturity
decline
growth
introduction
presentation
Question 5
Which promotion mix ingredient costs
considerably more than advertising to reach just one person but can provide
more immediate feedback?
Answer
Publicity
Sales management
Sales promotion
Personal selling
Public relations
Question 6
Radio and television signals as well as ink
on the paper of a magazine or newspaper are all considered
Answer
noise.
communication links.
communication resources.
communication channels.
decoding sources.
Question 7
Which of the following are personal informal
exchanges of communication that customers share with one another about
products, brands, and companies?
Answer
Guerilla communication
Word-of-mouth communication
Buzz marketing
Viral marketing
Conversational promotion
Question 8
A person, group, or organization that has a
meaning it intends and attempts to share with a receiver or an audience is a
Answer
communications channel.
source.
relay channel.
decoder.
sender.
Question 9
When a source converts meaning into a series
of signs or symbols representing ideas or concept, the source is undergoing
Answer
communication.
the coding process.
the decoding process.
the conversion process.
communications channel.
6 points
Question 10
All of the following are examples of
publicity-based public relations tools except
Answer
press conferences.
feature articles.
news releases.
annual reports.
news stories.
Question 11
If a consumer is shown a particular
advertisement and asked if she has seen it before, a(n) ____ is being
performed.
Answer
pretest
consumer jury test
recognition test
unaided recall test
aided recall test
Question 12
When a company promotes its position on a
public issue, this is specifically referred to as ____ advertising.
Answer
institutional
product
advocacy
issue
competitive
Question 13
____ is communication in news story form
about an organization or its products that is transmitted through a mass medium
at no charge.
Answer
Advertising
Publicity
Public relations
Sales promotion
Personal selling
Question 14
The three general types of media schedules
are
Answer
pulsing, beating, and continuous.
short, medium, and long-term.
morning, afternoon, and evening.
pulsing, continuous, and flighting.
light, heavy, and alternating.
Question 15
An advertising platform is the
Answer
basic issue or selling point that an
advertiser wishes to include in an advertising campaign.
objective of the advertising campaign, stated
in precise and measurable terms.
form in which the basic issues of the
campaign should be presented.
broad objectives of the advertising campaign.
consumer advertising research conducted.
Question 16
When the CEO or chief financial officer of a
company states how much the company should spend on advertising for the coming
period, the company is using the
Answer
arbitrary approach.
executive decision process.
objective-and-task approach.
percentage-of-sales approach.
competition-matching approach.
Question 17
Advertising that lets consumers know that an
established brand still offers certain uses, characteristics, and advantages is
____ advertising.
Answer
repetitive
reminder
pioneer
competitive
reinforcement
Question 18
A list of the exact magazines, newspapers,
and television stations in which an advertisement will appear, along with the
dates and times, is a(n)
Answer
advertising plan.
media plan.
advertising message.
advertising appropriation.
media platform.
Question 19
An evaluation performed before an advertising
campaign begins is a
Answer
consumer exam.
posttest.
recognition test.
pretest.
recall test.
Question 20
The last stage in the development of any
advertising campaign is
Answer
creating the advertising platform.
developing the media plan.
creating the advertising message.
evaluating the effectiveness of advertising.
defining the advertising objectives.
Question 21
When a salesperson asks the customer to buy
the product several times throughout the sales presentation in an effort to
uncover hidden objections, it is called
Answer
order taking.
new-business selling.
trial closing.
order getting.
overcoming objections.
Question 22
The salesperson must attract and hold the
prospect’s attention, stimulate interest, and spark a desire for the product
during the
Answer
prospecting.
preapproach.
follow up.
approach.
sales presentation.
Question 23
____ are designed to identify the customers
called on and to present detailed information about interaction with those
clients.
Answer
Invoices
Feedback notices
Work schedules
Call reports
Recall files
Question 24
Customer density and distribution are
important factors in
Answer
prospecting.
motivating salespeople.
creating sales territories.
compensating salespeople
establishing sales force objectives
Question 25
A missionary salesperson is usually employed
by
Answer
a retailer.
a wholesaler.
either a retailer or a producer.
a manufacturer.
an independent intermediary
Question 26
The two groups of order takers in personal
selling are
Answer
current customer salespeople and new-business
salespeople
missionary salespeople and trade salespeople
inside order takers and field order takers
trade salespeople and technical salespeople
advisory order takers and support order
takers
Question 27
Order-getting activities are divided into two
categories:
Answer
missionary sales and technical sales
current-customer sales and new-business sales
order takers and trade sales
current sales and support sales
inside order sales and field order sales
Question 28
Which of the following is particularly
appropriate for pricey high-tech business products, such as jet aircraft and
medical equipment?
Answer
Team selling
Relationship selling
Trade selling
Technical selling
Missionary selling
Question 29
Developing a list of potential customers is
called
Answer
preapproaching.
surveying.
scouting.
prospecting.
screening.
Question 30
Paid personal communication that attempts to
inform and persuade customers to purchase products in an exchange situation is
called
Answer
advertising.
sales promotion.
personal selling.
target marketing.
Question Question 1Which of the following industries is most
likely to employ combative promotional efforts?AnswerFast foodComputer processorsTax-preparation servicesTelevision producersAutomotive paintsQuestion 2Factors such as climate, seasons, and
holidays tend to lead to the promotional objective ofAnswercombating competitive promotional offers.facilitating reseller support.encouraging product trial.retaining loyal customers.reducing sales fluctuations.Question 3During the introduction stage of the product
life cycle, which type of promotion would a firm focus on?AnswerReminderCompetitiveComparativePioneer Repetitive
Question 4Pioneer promotion is most likely to be used
during the ____ stage of the product life cycle.AnswermaturitydeclinegrowthintroductionpresentationQuestion 5Which promotion mix ingredient costs
considerably more than advertising to reach just one person but can provide
more immediate feedback?AnswerPublicitySales managementSales promotionPersonal sellingPublic relationsQuestion 6Radio and television signals as well as ink
on the paper of a magazine or newspaper are all consideredAnswernoise.communication links.communication resources.communication channels.decoding sources.Question 7Which of the following are personal informal
exchanges of communication that customers share with one another about
products, brands, and companies?AnswerGuerilla communicationWord-of-mouth communicationBuzz marketingViral marketingConversational promotionQuestion 8A person, group, or organization that has a
meaning it intends and attempts to share with a receiver or an audience is aAnswercommunications channel.source.relay channel.decoder.sender.Question 9When a source converts meaning into a series
of signs or symbols representing ideas or concept, the source is undergoingAnswercommunication.the coding process.the decoding process.the conversion process.communications channel.6 points Question 10All of the following are examples of
publicity-based public relations tools exceptAnswerpress conferences.feature articles.news releases.annual reports.news stories.Question 11If a consumer is shown a particular
advertisement and asked if she has seen it before, a(n) ____ is being
performed.Answerpretestconsumer jury testrecognition testunaided recall testaided recall testQuestion 12When a company promotes its position on a
public issue, this is specifically referred to as ____ advertising.AnswerinstitutionalproductadvocacyissuecompetitiveQuestion 13____ is communication in news story form
about an organization or its products that is transmitted through a mass medium
at no charge.AnswerAdvertisingPublicityPublic relationsSales promotionPersonal sellingQuestion 14The three general types of media schedules
areAnswerpulsing, beating, and continuous.short, medium, and long-term.morning, afternoon, and evening.pulsing, continuous, and flighting.light, heavy, and alternating.Question 15An advertising platform is theAnswerbasic issue or selling point that an
advertiser wishes to include in an advertising campaign.objective of the advertising campaign, stated
in precise and measurable terms.form in which the basic issues of the
campaign should be presented.broad objectives of the advertising campaign.consumer advertising research conducted.Question 16When the CEO or chief financial officer of a
company states how much the company should spend on advertising for the coming
period, the company is using theAnswerarbitrary approach.executive decision process.objective-and-task approach.percentage-of-sales approach.competition-matching approach.Question 17Advertising that lets consumers know that an
established brand still offers certain uses, characteristics, and advantages is
____ advertising.AnswerrepetitivereminderpioneercompetitivereinforcementQuestion 18A list of the exact magazines, newspapers,
and television stations in which an advertisement will appear, along with the
dates and times, is a(n)Answeradvertising plan.media plan.advertising message.advertising appropriation.media platform.Question 19An evaluation performed before an advertising
campaign begins is aAnswerconsumer exam.posttest.recognition test.pretest.recall test.Question 20The last stage in the development of any
advertising campaign isAnswercreating the advertising platform.developing the media plan.creating the advertising message.evaluating the effectiveness of advertising.defining the advertising objectives.Question 21When a salesperson asks the customer to buy
the product several times throughout the sales presentation in an effort to
uncover hidden objections, it is calledAnswerorder taking.new-business selling.trial closing.order getting.overcoming objections.Question 22The salesperson must attract and hold the
prospect’s attention, stimulate interest, and spark a desire for the product
during theAnswerprospecting.preapproach. follow up.approach.sales presentation.Question 23____ are designed to identify the customers
called on and to present detailed information about interaction with those
clients.AnswerInvoicesFeedback noticesWork schedulesCall reportsRecall filesQuestion 24Customer density and distribution are
important factors inAnswerprospecting.motivating salespeople.creating sales territories.compensating salespeopleestablishing sales force objectivesQuestion 25A missionary salesperson is usually employed
byAnswera retailer.a wholesaler.either a retailer or a producer.a manufacturer.an independent intermediaryQuestion 26The two groups of order takers in personal
selling areAnswercurrent customer salespeople and new-business
salespeoplemissionary salespeople and trade salespeopleinside order takers and field order takerstrade salespeople and technical salespeopleadvisory order takers and support order
takersQuestion 27Order-getting activities are divided into two
categories:Answermissionary sales and technical salescurrent-customer sales and new-business salesorder takers and trade salescurrent sales and support salesinside order sales and field order salesQuestion 28Which of the following is particularly
appropriate for pricey high-tech business products, such as jet aircraft and
medical equipment?AnswerTeam sellingRelationship sellingTrade sellingTechnical sellingMissionary sellingQuestion 29Developing a list of potential customers is
calledAnswerpreapproaching.surveying.scouting.prospecting.screening.Question 30Paid personal communication that attempts to
inform and persuade customers to purchase products in an exchange situation is
calledAnsweradvertising.sales promotion.personal selling.target marketing.

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.