14 Aug Marketing AnalysisDue: Prior to 9:00 p.m. Nov. 20(140 points)This is an individu

Marketing AnalysisDue: Prior to 9:00 p.m. Nov. 20(140 points)This is an individual assignment do your own research and work. Failing to follow the instructions belowwill reduce your grade. Re-using a paper from this course or any other course will earn you a 0.Turnitin.com is a paper repository that maintains all these types of assignments as well as assignmentsaround the world and all Internet sources. I do not take work via e-mail. Follow directions and use the linkprovided in the Marketing Analysis assignment folder.When using Turnitin.com, you will be given a receipt that your paper has been received. Without it,I cannot help you if a problem occurs. You will not like my answerdont say I didnt warn you?Print the receipt, or save it to your computer.Select one of the following companies for this assignment:Freshpet, Harley Davidson, Verizon, Shake Shack, Procter & Gamble,Royal Caribbean Cruise Line, Ascena Retail Group (Lane Bryants/Catherines), or Virgin AirlinesFor the company you selected, conduct current research.? Write this paper using complete sentences and paragraphs, and use subheadings for each sectionbelow as a way to organize the assignment. Some sections might just need a couple of paragraphs, whileothers might need a little more explanation (depending on the company).? This should be a college level analysis. I expect this paper to be grammatically correct. Spelling,punctuation, and formatting are vital in the business world; therefore, they are vital in this class. Use theresources available to you including the TWU Writing Lab and the library.? Part of the college experience is learning to follow directions, read them carefully. Take your time, havesomeone else read your work, and double-check your information before submitting it for a grade.? The analysis should be at least 8-10 pages double-spaced (this number INCLUDES a title page and oneReference page,) using 12-point Arial font. APA says to use a Sans Serf font, so I want Arial, not TimesNew Roman. You will need to set your paragraph specifics so that the paper is truly double-spacednotriple or additional spacing between sections or paragraphs. Ive included a screenshot of the correctsettings. If you are not sure how to do this, ask.? Do not include an Abstract or Table of Contents.? Cite sources of information as you write (parentheses with source including required APA information aboutthe source). Also, include a full list of references used at the end of the assignment (using APA format not just web site addresses). You should have at least five quality references (more will likely improveyour grade). Consult the APA format/citation guide at the librarys web site if you are not sure how to dothis correctly. Parenthetical citations are APA required and without them, the paper is considered to beplagiarized. Use the example APA paper as a guide.? Please consult the Writing Lab, the librarians, and the APA website before asking me APA formatting/citingquestions. Part of this assignment is learning where to find information. Always use the resourcesavailable to you. Take responsibility for your own education. ?? Use all of the resources available to you. Your fees pay for the Writing Lab, use it. There is a link on theMenu to help you with accessing them online or you can go to their office on campus. Just remember,there are many classes currently writing major papers as well. Dont wait until the last minute to make anappointment with them? You can access the library online. Wikipedia is NOT a good source of information because it can bealtered by anyone. Using Wikipedia will fail your paper. Use scholarly journals, respected newssources (cnnmoney.com) or databases from the library. You pay for the access, use it. The library tab islocated at the top of the Blackboard web page.? There are example papers for content (these are snapshots of a past assignment unrelated to this one,however, they show some of the content you should be including) and there is example paper for APAformatting and citing.? The example papers have mechanical and technical errors, but they are a good start for the contentinformation Im looking for.? Because I am giving you examples, point deductions for formatting and APA errors will be heavy.? These are public companies with a lot of information available. The best information on their web sites isusually under Investor Relations or the site map. You may have to dig! A 10K report is also a greatresource (usually found under financial documents on web site or through Edgar.com.) For externalanalysis, you will need to search articles about the industry or other trends that could affect the company(economy, consumer behaviors, world events, etc.)? Be sure you understand and avoid plagiarism! This assignment will be uploaded to Turnitin.com, theplagiarism software. I will turn plagiarized papers into Student Life and will request that an F be assignedto you for this class. Use the resources available to you including the library and librarians to help youavoid plagiarism.? Waiting to complete this assignment at the last minute will cause you stress and anxiety. This is not anexcuse for plagiarizing or turning in a poor quality paper. Follow the directions.? Rememberthis paper should contain concepts and knowledge you have acquired through the course.Citations should be used sparingly and as a way to back up your opinions and analysis. An analysis isyour view of the company! Too many citations makes the analysis someone elses views, not yours.Analysis OutlineProduct-Market AnalysisWhat products/services are offered by the company (i.e., the product mix)? Profile the target markets for theseproducts (different products may target different market segments; some products target multiple marketsegments). Also, include something about the brand(s) used by the company (and how they position theirbrands).External Situation AnalysisWho are the main competitors and possible substitute competitors? What current trends in the marketingenvironment might have an effect (positive or negative) on this company? Review all the elements included inthe External environment.Marketing MixBriefly discuss the other parts of the marketing mix (i.e., the 4 Pswhat kind of promotion they use,how/where the products are distributed, and what kind of pricing they use).Environmental SustainabilityWhat is this company doing to be more responsible regarding the protection or conservation of the naturalenvironment? How well do they communicate this information? What are some ways they could improve theirefforts toward environmental sustainability?Marketing AnalysisDue: Prior to 9:00 p.m. Nov. 20(140 points)This is an individual assignment do your own research and work. Failing to follow the instructions belowwill reduce your grade. Re-using a paper from this course or any other course will earn you a 0.Turnitin.com is a paper repository that maintains all these types of assignments as well as assignmentsaround the world and all Internet sources. I do not take work via e-mail. Follow directions and use the linkprovided in the Marketing Analysis assignment folder.When using Turnitin.com, you will be given a receipt that your paper has been received. Without it,I cannot help you if a problem occurs. You will not like my answerdont say I didnt warn you?Print the receipt, or save it to your computer.Select one of the following companies for this assignment:Freshpet, Harley Davidson, Verizon, Shake Shack, Procter & Gamble,Royal Caribbean Cruise Line, Ascena Retail Group (Lane Bryants/Catherines), or Virgin AirlinesFor the company you selected, conduct current research.? Write this paper using complete sentences and paragraphs, and use subheadings for each sectionbelow as a way to organize the assignment. Some sections might just need a couple of paragraphs, whileothers might need a little more explanation (depending on the company).? This should be a college level analysis. I expect this paper to be grammatically correct. Spelling,punctuation, and formatting are vital in the business world; therefore, they are vital in this class. Use theresources available to you including the TWU Writing Lab and the library.? Part of the college experience is learning to follow directions, read them carefully. Take your time, havesomeone else read your work, and double-check your information before submitting it for a grade.? The analysis should be at least 8-10 pages double-spaced (this number INCLUDES a title page and oneReference page,) using 12-point Arial font. APA says to use a Sans Serf font, so I want Arial, not TimesNew Roman. You will need to set your paragraph specifics so that the paper is truly double-spacednotriple or additional spacing between sections or paragraphs. Ive included a screenshot of the correctsettings. If you are not sure how to do this, ask.? Do not include an Abstract or Table of Contents.? Cite sources of information as you write (parentheses with source including required APA information aboutthe source). Also, include a full list of references used at the end of the assignment (using APA format not just web site addresses). You should have at least five quality references (more will likely improveyour grade). Consult the APA format/citation guide at the librarys web site if you are not sure how to dothis correctly. Parenthetical citations are APA required and without them, the paper is considered to beplagiarized. Use the example APA paper as a guide.? Please consult the Writing Lab, the librarians, and the APA website before asking me APA formatting/citingquestions. Part of this assignment is learning where to find information. Always use the resourcesavailable to you. Take responsibility for your own education. ?? Use all of the resources available to you. Your fees pay for the Writing Lab, use it. There is a link on theMenu to help you with accessing them online or you can go to their office on campus. Just remember,there are many classes currently writing major papers as well. Dont wait until the last minute to make anappointment with them? You can access the library online. Wikipedia is NOT a good source of information because it can bealtered by anyone. Using Wikipedia will fail your paper. Use scholarly journals, respected newssources (cnnmoney.com) or databases from the library. You pay for the access, use it. The library tab islocated at the top of the Blackboard web page.? There are example papers for content (these are snapshots of a past assignment unrelated to this one,however, they show some of the content you should be including) and there is example paper for APAformatting and citing.? The example papers have mechanical and technical errors, but they are a good start for the contentinformation Im looking for.? Because I am giving you examples, point deductions for formatting and APA errors will be heavy.? These are public companies with a lot of information available. The best information on their web sites isusually under Investor Relations or the site map. You may have to dig! A 10K report is also a greatresource (usually found under financial documents on web site or through Edgar.com.) For externalanalysis, you will need to search articles about the industry or other trends that could affect the company(economy, consumer behaviors, world events, etc.)? Be sure you understand and avoid plagiarism! This assignment will be uploaded to Turnitin.com, theplagiarism software. I will turn plagiarized papers into Student Life and will request that an F be assignedto you for this class. Use the resources available to you including the library and librarians to help youavoid plagiarism.? Waiting to complete this assignment at the last minute will cause you stress and anxiety. This is not anexcuse for plagiarizing or turning in a poor quality paper. Follow the directions.? Rememberthis paper should contain concepts and knowledge you have acquired through the course.Citations should be used sparingly and as a way to back up your opinions and analysis. An analysis isyour view of the company! Too many citations makes the analysis someone elses views, not yours.Analysis OutlineProduct-Market AnalysisWhat products/services are offered by the company (i.e., the product mix)? Profile the target markets for theseproducts (different products may target different market segments; some products target multiple marketsegments). Also, include something about the brand(s) used by the company (and how they position theirbrands).External Situation AnalysisWho are the main competitors and possible substitute competitors? What current trends in the marketingenvironment might have an effect (positive or negative) on this company? Review all the elements included inthe External environment.Marketing MixBriefly discuss the other parts of the marketing mix (i.e., the 4 Pswhat kind of promotion they use,how/where the products are distributed, and what kind of pricing they use).Environmental SustainabilityWhat is this company doing to be more responsible regarding the protection or conservation of the naturalenvironment? How well do they communicate this information? What are some ways they could improve theirefforts toward environmental sustainability?

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