14 Aug Question 1 Coca-Cola achieved success in the Japanese market primarily by: Answ

Question
1
Coca-Cola
achieved success in the Japanese market primarily by:
Answer
standardization
of marketing mix elements.
global localization.
vending
machine operations.
selecting
market mix options.
homogenization.
Question
2
Slumdog
Millionaire, a movie which received several awards and an Oscar in 2009, was
filmed on a location in and around:
Answer
London.
San
Francisco.
Cancun.
Mumbai.
Moscow.
Question
3
The
essence of marketing worldwide is to surpass the competition in creating
perceived value, which can be represented as:
Answer
Value
= Price/Benefits
Value
= Benefits/Price
Value
= Benefits x Price
Value
= Benefits – Price
Value
= Benefits + Price
Question
4
That
Russia is being transformed by economic change can be witnessed in all of the
following observations except:
Answer
affluent
Russians can shop at boutiques that offer Versace.
per
capita gross national income in Russia is only $9370.
the
banking system in Russia is robust.
Russian
shoppers spend an estimated $4 billion each year on luxury goods.
the
Russian government lifted all currency controls.
Question
5
The
greatest percentage of world GDP is in the following income group countries:
Answer
high-income
countries.
upper-middle-income
countries.
lower-middle-income
countries.
low-income
countries.
BRIC
countries.
Question
6
The
member of the Gulf Cooperation Council (GCC) with the largest economy and
population size is:
Answer
Bahrain.
Kuwait.
Oman.
Qatar.
Saudi
Arabia.
Question
7
In
spite of having about 45% of the world’s known oil reserves, Saudi Arabia and
other Middle Eastern countries post current-account deficits, largely because:
Answer
of
poor accounting practices.
of
vast economic diversification.
they
must import most of the goods and services.
most
of the oil is exported.
new
businesses are being developed.
Question
8
The
original six members of the ASEAN (Association of Southeast Asian Nations)
included all of the following countries except:
Answer
Singapore.
Thailand.
India.
Philippines.
Brunei.
Question
9
A
characteristic of a low-context culture which is prevalent in United States,
Switzerland, and Germany is:
Answer
less
information is contained in verbal communication.
major
emphasis on a person’s values and position in society.
messages
are explicit and specific.
a
person’s word is his or her bond.
negotiations
are long and protracted.
Question
10
The
cultural environment of a country is best defined by which characteristics?
Answer
standard
of living and stage of economic development
production
process and standards of measurement
attitudes,
beliefs, and values
degree
of nationalism and economic community membership
fast
food culture and slow food culture
Question
11
Any
Western country doing business in Malaysia or the Middle East should have
understanding of:
Answer
the
French Civil Code.
Anglo-Saxon
common law.
Islamic
law.
the
Uniform Commercial Code.
Roman
law and the Napoleonic Code.
Question
12
Located
in The Hague, the International Court of Justice (ICJ) is the judicial arm of
the:
Answer
United
States.
European
Union.
United
Nations.
Netherlands.
United
Kingdom.
Question
13
As
part of their alliance relationship, Northwest Airlines and KLM Royal Dutch set
air fare prices jointly and coordinate flight schedules. Normally, such
behavior would be considered harmful to competition, but the U.S. government
has granted the two airlines special exemptions from laws concerning:
Answer
intellectual
property.
antitrust.
jurisdiction.
licensing.
Arbitration
Question
14
The
decision by Toyota executives to introduce the Sienna minivan in the U.S.
market was based on their study of a(n) ________ market.
Answer
existing
latent
parallel
incipient
global
Question
15
The
international marketing manager of an office furniture company ordered a
research report on global telecommunications equipment sales. The report noted
that, in the early 1990s, AT&T was awarded a $4 billion contract to provide
communication network products and services in Saudi Arabia. The manager took
this as a cue to put Saudi Arabia on her information agenda, reasoning that
office furniture sales would increase as the country’s telephone system was
improved. As described here, the marketing manager is viewing Saudi Arabia as
a(n):
Answer
latent
market.
incipient
market.
cluster
market.
existing
market.
primary
market.
Question
16
A(n)
________ is a company’s private data network, accessible only by authorized
persons inside the organization.
Answer
EDI
internet
intranet
EPOS
ECR
Question
17
The
efforts of global companies to reach low-income consumers in emerging markets
highlight the importance of skillful global market segmentation and targeting.
Market segmentation represents:
Answer
targeting
prospective customers.
finding
customers who can respond to advertisement.
promoting
products and services internationally.
identifying
customers who can help in promoting products.
an
effort to identify and categorize customers based on common characteristics.
Question
18
Some
of Body Shop’s recent advertising has emphasized the difference between the
company’s principles and those of “mainstream” cosmetics companies on
such issues as animal testing. As described here, Body Shop’s ads illustrate
positioning by ________.
Answer
competition
niche
quality/price
attribute/benefit
culture
Question
19
The
Swatch Group markets watches in all price ranges, from the Swatch brand at the
low end to luxury brands such as Longines, Blancpain, and Breguet. Which target
market strategy does this illustrate?
Answer
standardized
global marketing
concentrated
global marketing
differentiated
global marketing
psychographic
global marketing
Question
20
The
international standard by which letters of credit (L/Cs) are interpreted is
known as the ________ 500.
Answer
UCP
NTR
FSC
NTB
HTS
Question
21
Which
of the following completely eliminates the risk of nonpayment by an importer or
a bank in an international transaction?
Answer
documentary
credit (letter of credit)
documentary
collection
cash
in advance
sales
on open account
draft
Question
22
Which
of the following financing methods would be used by an exporter that enjoys
good relations with a buyer in a well-established market?
Answer
letter
of credit
cash
in advance
sales
on open account
barter
arrival
draft
Question
23
The
president of a Mexican company recently remarked, “Business in Mexico is
done on a consensus basis, very genteel and sometimes slow by U.S.
standards.” A few months later, the Mexican company and its U.S. joint
venture partner parted company. Judging by the president’s remark, one
important reason for the “divorce” was:
Answer
failure
of one partner to live up to the terms of the contract.
cultural
differences.
the
cancellation of NAFTA.
the
U.S. government’s insistence on quick negotiations.
the
language barrier.
Question
24
As
a general rule, the Chinese government allows foreign companies to participate
in its market only if those companies agree to establish operations with local
Chinese enterprises. Which market entry mode would be the appropriate choice
under these circumstances?
Answer
acquisition
licensing
joint
venture
exporting
franchising
Question 25
Licensing as a market
entry mode has several disadvantages and opportunity costs, which do not
include:
Answer
limited market control.
agreement may have
short life.
leveraging and
exploiting by licensee.
similar product or
technology development by licensee
adaptations by licensee
to fit local tastes

Question
1Coca-Cola
achieved success in the Japanese market primarily by:Answerstandardization
of marketing mix elements.global localization.vending
machine operations.selecting
market mix options.homogenization.Question
2Slumdog
Millionaire, a movie which received several awards and an Oscar in 2009, was
filmed on a location in and around:AnswerLondon.San
Francisco.Cancun.Mumbai.Moscow.Question
3The
essence of marketing worldwide is to surpass the competition in creating
perceived value, which can be represented as:AnswerValue
= Price/BenefitsValue
= Benefits/PriceValue
= Benefits x PriceValue
= Benefits – PriceValue
= Benefits + PriceQuestion
4That
Russia is being transformed by economic change can be witnessed in all of the
following observations except:Answeraffluent
Russians can shop at boutiques that offer Versace.per
capita gross national income in Russia is only $9370.the
banking system in Russia is robust.Russian
shoppers spend an estimated $4 billion each year on luxury goods.the
Russian government lifted all currency controls.Question
5The
greatest percentage of world GDP is in the following income group countries:Answerhigh-income
countries.upper-middle-income
countries.lower-middle-income
countries.low-income
countries.BRIC
countries.Question
6The
member of the Gulf Cooperation Council (GCC) with the largest economy and
population size is:AnswerBahrain.Kuwait.Oman.Qatar.Saudi
Arabia.Question
7In
spite of having about 45% of the world’s known oil reserves, Saudi Arabia and
other Middle Eastern countries post current-account deficits, largely because:Answerof
poor accounting practices.of
vast economic diversification.they
must import most of the goods and services.most
of the oil is exported.new
businesses are being developed.Question
8The
original six members of the ASEAN (Association of Southeast Asian Nations)
included all of the following countries except:AnswerSingapore.Thailand.India.Philippines.Brunei.Question
9A
characteristic of a low-context culture which is prevalent in United States,
Switzerland, and Germany is:Answerless
information is contained in verbal communication.major
emphasis on a person’s values and position in society.messages
are explicit and specific.a
person’s word is his or her bond.negotiations
are long and protracted.Question
10The
cultural environment of a country is best defined by which characteristics?Answerstandard
of living and stage of economic developmentproduction
process and standards of measurementattitudes,
beliefs, and valuesdegree
of nationalism and economic community membershipfast
food culture and slow food cultureQuestion
11Any
Western country doing business in Malaysia or the Middle East should have
understanding of:Answerthe
French Civil Code.Anglo-Saxon
common law.Islamic
law.the
Uniform Commercial Code.Roman
law and the Napoleonic Code.Question
12Located
in The Hague, the International Court of Justice (ICJ) is the judicial arm of
the:AnswerUnited
States.European
Union.United
Nations.Netherlands.United
Kingdom.Question
13As
part of their alliance relationship, Northwest Airlines and KLM Royal Dutch set
air fare prices jointly and coordinate flight schedules. Normally, such
behavior would be considered harmful to competition, but the U.S. government
has granted the two airlines special exemptions from laws concerning:Answerintellectual
property.antitrust.jurisdiction.licensing.ArbitrationQuestion
14The
decision by Toyota executives to introduce the Sienna minivan in the U.S.
market was based on their study of a(n) ________ market.AnswerexistinglatentparallelincipientglobalQuestion
15The
international marketing manager of an office furniture company ordered a
research report on global telecommunications equipment sales. The report noted
that, in the early 1990s, AT&T was awarded a $4 billion contract to provide
communication network products and services in Saudi Arabia. The manager took
this as a cue to put Saudi Arabia on her information agenda, reasoning that
office furniture sales would increase as the country’s telephone system was
improved. As described here, the marketing manager is viewing Saudi Arabia as
a(n):Answerlatent
market.incipient
market.cluster
market.existing
market.primary
market.Question
16A(n)
________ is a company’s private data network, accessible only by authorized
persons inside the organization.AnswerEDIinternetintranetEPOSECRQuestion
17The
efforts of global companies to reach low-income consumers in emerging markets
highlight the importance of skillful global market segmentation and targeting.
Market segmentation represents:Answertargeting
prospective customers.finding
customers who can respond to advertisement.promoting
products and services internationally.identifying
customers who can help in promoting products.an
effort to identify and categorize customers based on common characteristics.Question
18Some
of Body Shop’s recent advertising has emphasized the difference between the
company’s principles and those of “mainstream” cosmetics companies on
such issues as animal testing. As described here, Body Shop’s ads illustrate
positioning by ________.Answercompetitionnichequality/priceattribute/benefitcultureQuestion
19The
Swatch Group markets watches in all price ranges, from the Swatch brand at the
low end to luxury brands such as Longines, Blancpain, and Breguet. Which target
market strategy does this illustrate?Answerstandardized
global marketingconcentrated
global marketingdifferentiated
global marketingpsychographic
global marketingQuestion
20The
international standard by which letters of credit (L/Cs) are interpreted is
known as the ________ 500.AnswerUCPNTRFSCNTBHTSQuestion
21Which
of the following completely eliminates the risk of nonpayment by an importer or
a bank in an international transaction?Answerdocumentary
credit (letter of credit)documentary
collectioncash
in advancesales
on open accountdraftQuestion
22Which
of the following financing methods would be used by an exporter that enjoys
good relations with a buyer in a well-established market?Answerletter
of creditcash
in advancesales
on open accountbarterarrival
draftQuestion
23The
president of a Mexican company recently remarked, “Business in Mexico is
done on a consensus basis, very genteel and sometimes slow by U.S.
standards.” A few months later, the Mexican company and its U.S. joint
venture partner parted company. Judging by the president’s remark, one
important reason for the “divorce” was:Answerfailure
of one partner to live up to the terms of the contract.cultural
differences.the
cancellation of NAFTA.the
U.S. government’s insistence on quick negotiations.the
language barrier.Question
24As
a general rule, the Chinese government allows foreign companies to participate
in its market only if those companies agree to establish operations with local
Chinese enterprises. Which market entry mode would be the appropriate choice
under these circumstances?Answeracquisitionlicensingjoint
ventureexportingfranchisingQuestion 25Licensing as a market
entry mode has several disadvantages and opportunity costs, which do not
include:Answerlimited market control.agreement may have
short life.leveraging and
exploiting by licensee.similar product or
technology development by licenseeadaptations by licensee
to fit local tastes

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