14 Aug Question 1 Target marketing may also be considered as ________. shotgun market

Question 1
Target marketing may also be considered as ________.

shotgun marketing

wide blasts of media messages

differentiated marketing

undifferentiated marketing
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Question 2
If you were describing a market for farm equipment, which
segmentation basis would be the primary descriptor of the market segment?

geographic

behavioral

demographic

psychographic
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Question 4
What are the common characteristics of a family life cycle?

The stages a family goes through over time and the effects
of these stages on their buying behavior

A family’s transportation preferences

The ups and downs a family faces over the cousre of a single
year

The age range of a family
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Question 5
Does a customer’s ethnicity impact buying decisions?

Ethnicity has a large impact on purchasing decisions.

Consumer diversity is a social rather than a marketing
concern.

Ethnicity has a minor impact on purchasing decisions.

Ethnicity has no impact on purchasing decisions.
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Question 7
What might be among the benefits of effective market
segmentation?

The numbers of possible competitors decreases in a
well-defined segmented market.

There are no benefits to be gained by segmenting customers.

The marketing department will be allocated a larger budget
for more advertising to reach even more potential customers.

Customer messages are more difficult to compose for
segmented customers.
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Question 8
What is the critical role of ‘positioning’ in marketing?

It diverts attention from the product’s flaws.

It provides a cogent reason why a customer should buy a
product.

It can incorporate a competitive message.

It can override a customer’s predisposition.
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Question 10
Demographics can be used to help companies develop products
to meet consumer needs and to anticipate future needs. For example, if a power
tool company learned that more women are making home-improvement product
purchase, using this demographic data the company could _____.

stop producing consumer power tools.

include large-print instructions with consumer power tool
products.

produce a line of pastel-colored power tools.

increase the price of all their consumer power tool
products.
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Question 11
Demographics can be used to help companies develop goods and
services to meet consumer needs and to anticipate future needs. For example, a
pizza shop has a limited delivery zone. The pizza shop owner learns that a new
apartment building has just been built on the outskirts of town just outside
their regular delivery area. The residents of the apartment building are young
families. The pizza shop owner knows that young families are his biggest
consumers. What should the pizza shop owner do?

Survey existing customers to collect information about the
growing community.

Add new pizza specials to his menu that families will enjoy.

Ignore the new demographics of his growing community.

Increase the scope of the delivery area to include the new
apartment building.

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Question 13
Mary Jane is opening a new boutique store in the heart of an
historic city. Mary Jane will only sell
art produced by local artists as she noted other galleries were selling artwork
from artists located across the country.
Mary Jane will engage in what market target market strategy?

Differentiated

Multisegment

Undifferentiated

Niche
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Question 15
Which of the following is NOT a characteristic of an
attractive market segment?

The segment is growing.

The segment is sizable enough to be profitable.

The segment is all female.

The segment is accessible.
Question 1Target marketing may also be considered as ________. shotgun marketing wide blasts of media messages differentiated marketing undifferentiated marketing View FeedbackQuestion 2If you were describing a market for farm equipment, which
segmentation basis would be the primary descriptor of the market segment? geographic behavioral demographic psychographic View FeedbackQuestion 4What are the common characteristics of a family life cycle? The stages a family goes through over time and the effects
of these stages on their buying behavior A family’s transportation preferences The ups and downs a family faces over the cousre of a single
year The age range of a family View FeedbackQuestion 5Does a customer’s ethnicity impact buying decisions? Ethnicity has a large impact on purchasing decisions. Consumer diversity is a social rather than a marketing
concern. Ethnicity has a minor impact on purchasing decisions. Ethnicity has no impact on purchasing decisions. View FeedbackQuestion 7What might be among the benefits of effective market
segmentation? The numbers of possible competitors decreases in a
well-defined segmented market. There are no benefits to be gained by segmenting customers. The marketing department will be allocated a larger budget
for more advertising to reach even more potential customers. Customer messages are more difficult to compose for
segmented customers. View FeedbackQuestion 8What is the critical role of ‘positioning’ in marketing? It diverts attention from the product’s flaws. It provides a cogent reason why a customer should buy a
product. It can incorporate a competitive message. It can override a customer’s predisposition. View FeedbackQuestion 10Demographics can be used to help companies develop products
to meet consumer needs and to anticipate future needs. For example, if a power
tool company learned that more women are making home-improvement product
purchase, using this demographic data the company could _____. stop producing consumer power tools. include large-print instructions with consumer power tool
products. produce a line of pastel-colored power tools. increase the price of all their consumer power tool
products. View FeedbackQuestion 11Demographics can be used to help companies develop goods and
services to meet consumer needs and to anticipate future needs. For example, a
pizza shop has a limited delivery zone. The pizza shop owner learns that a new
apartment building has just been built on the outskirts of town just outside
their regular delivery area. The residents of the apartment building are young
families. The pizza shop owner knows that young families are his biggest
consumers. What should the pizza shop owner do? Survey existing customers to collect information about the
growing community. Add new pizza specials to his menu that families will enjoy.
Ignore the new demographics of his growing community. Increase the scope of the delivery area to include the new
apartment building. View FeedbackQuestion 13Mary Jane is opening a new boutique store in the heart of an
historic city. Mary Jane will only sell
art produced by local artists as she noted other galleries were selling artwork
from artists located across the country.
Mary Jane will engage in what market target market strategy? Differentiated Multisegment Undifferentiated Niche View FeedbackQuestion 15Which of the following is NOT a characteristic of an
attractive market segment? The segment is growing. The segment is sizable enough to be profitable. The segment is all female. The segment is accessible.

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