14 Aug Question 5 A local dermatologist has developed a new line of body scrub product

Question 5
A local dermatologist has developed a new line of body scrub
products for sensitive skin. She is
unsure if she should sell her products through dermatologists’ offices or
through retail chains such as Sephora.
Which explanation best describes why the marketing channel decision is
as important as pricing and product features?

because one channel may want a greater percentage of the
sale than the other channel

because place communicates to the customer something about
the product’s value proposition, which includes the benefits and price

because the skin scrub is like so many other products in
that product category that selling through dermatologists offices would give it
the aura of being an exclusive product.

because it might be easier for her to make a distribution
deal with Sephora, a national chain, as opposed to calling on individual doctor
officers that may take too much time and money.
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Question 6
Peeps has been manufacturing candy since 1923. Recently they
opened a retail store in the Mall of America and two additional locations. Since Peeps is intensively distributed in
most other retail stores carrying candy, especially around Easter time, why
would Peeps decide to add a new retail store channel?

because the Peeps president wants to experiment with a
direct channel of distribution

because Peeps can’t always count on the other stores to
carry their product.

because Peeps believes the retail stores will enhance their
brand name recognition and sell more Peeps everywhere the candy is sold as a
result

because Peeps wants to eliminate those other intensive
channels of distribution and reposition themselves as an exclusive product
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Question 7
Breakeven point refers to ______.

the point at which revenue equals units sold.

the point at which consumers have had enough of a product.

the point at which the firm can finally make a profit.

the point at which total costs equal total revenue.
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Question 11
_____ involves trying to sell a product in as many outlets
as possible.

Intensive distribution

Exclusive distribution

Wholesale distribution

Selective distribution
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Question 13
Which of the following is NOT a pricing objectives?

minimizing costs

earning a targeted return on investment

maximizing profits

maximizing sales
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Question 14
Demand for a product is said to be inelastic when ______.

the price goes up the demand goes down.

the price goes down, the product will end up in an outlet
store

the price goes up, consumers look for bargains.

an increase in price will cause demand to go up or stay the
same.
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Question 15
Which unethical practice refers to competitors getting
together and agreeing to charge the same price?

price fixing

bait and switch

predatory pricing

skimming
Question 5 A local dermatologist has developed a new line of body scrub
products for sensitive skin. She is
unsure if she should sell her products through dermatologists’ offices or
through retail chains such as Sephora.
Which explanation best describes why the marketing channel decision is
as important as pricing and product features? because one channel may want a greater percentage of the
sale than the other channel because place communicates to the customer something about
the product’s value proposition, which includes the benefits and price because the skin scrub is like so many other products in
that product category that selling through dermatologists offices would give it
the aura of being an exclusive product. because it might be easier for her to make a distribution
deal with Sephora, a national chain, as opposed to calling on individual doctor
officers that may take too much time and money. View FeedbackQuestion 6 Peeps has been manufacturing candy since 1923. Recently they
opened a retail store in the Mall of America and two additional locations. Since Peeps is intensively distributed in
most other retail stores carrying candy, especially around Easter time, why
would Peeps decide to add a new retail store channel? because the Peeps president wants to experiment with a
direct channel of distribution because Peeps can’t always count on the other stores to
carry their product. because Peeps believes the retail stores will enhance their
brand name recognition and sell more Peeps everywhere the candy is sold as a
result because Peeps wants to eliminate those other intensive
channels of distribution and reposition themselves as an exclusive product View FeedbackQuestion 7 Breakeven point refers to ______. the point at which revenue equals units sold. the point at which consumers have had enough of a product. the point at which the firm can finally make a profit. the point at which total costs equal total revenue. View FeedbackQuestion 11 _____ involves trying to sell a product in as many outlets
as possible. Intensive distribution Exclusive distribution Wholesale distribution Selective distribution View FeedbackQuestion 13 Which of the following is NOT a pricing objectives? minimizing costs earning a targeted return on investment maximizing profits maximizing sales View FeedbackQuestion 14 Demand for a product is said to be inelastic when ______. the price goes up the demand goes down. the price goes down, the product will end up in an outlet
store the price goes up, consumers look for bargains. an increase in price will cause demand to go up or stay the
same. View FeedbackQuestion 15 Which unethical practice refers to competitors getting
together and agreeing to charge the same price? price fixing bait and switch predatory pricing skimming

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