14 Aug 5.Match each definition to it’s corresponding term.A. a process that begins with

5.Match each definition to it’s corresponding term.A. a process that begins with idea generation and ends with commercialization.B. over time, if a firm does not do it’s job from a marketing standpoint, a question mark (according to the BCG Matrix) will most likely become one of these.C. price, product, place, and promotionD. a macro-environment variable.E. entities that a firm has direct contact with (but no real control over) that act can act as constraints on a business’s ability to achieve it’s objectives.F. a combination of personality and life-style traits.G. One of the three types of marketing in the “services marketing triangle.”H. focusing on bringing new products to marketplaces you are already doing business in.I. using a successful brand name to launch a product in a new product category for the firm.J. over time, if a firm is doing it’s job correctly from a marketing standpoint, they will hopefully turn a question mark into one of these.K. the number of items contained in a given product line.L. advertising, PR, sales promotions, sales force, and direct/online marketing.M. the ultimate goal of business.N. taking existing products to new market places.O. a financial evaluation of how much a brand is worth that goes above and beyond the assets it controls.P. the ultimate goal of marketing.Q. a process that begins with problem recognition and ends with post purchase evaluation.R. all of the product lines and individual products that a company sells.S. geographics, demographics, psychographics, & behaviorgraphics.T. carefully coordinating all of the elements of the marketing mix to give consumers a clear, consistent idea of what your brand means.U. a person or group of people who have significant influence over a consumer and how he/she behaves.V. any promotional effort that is designed to obtain an IMMEDIATE response.W. the process of dividing a large customer pool into smaller, more manageable groups.X. core benefit, actual product, & augmented product.Y. any firm that helps distribute, promote, or sell a product offering to the end consumer.brand extensionmarket segmentation variablesproduct developmentreference grouptechnological forcesdirect marketing long term survivalpsychographicsbrand equityproduct mixlengthmarket developmentmarket segmentationthe only one without a matchmarketing intermediarya starconsumer decision making processmicro-environmentnew product developmentinteractive marketinga dogelements of the promotional mixintegrated marketing communicationselements of the “total product concept”maximizing revenues5.Match each definition to it’s corresponding term.A. a process that begins with idea generation and ends with commercialization.B. over time, if a firm does not do it’s job from a marketing standpoint, a question mark (according to the BCG Matrix) will most likely become one of these.C. price, product, place, and promotionD. a macro-environment variable.E. entities that a firm has direct contact with (but no real control over) that act can act as constraints on a business’s ability to achieve it’s objectives.F. a combination of personality and life-style traits.G. One of the three types of marketing in the “services marketing triangle.”H. focusing on bringing new products to marketplaces you are already doing business in.I. using a successful brand name to launch a product in a new product category for the firm.J. over time, if a firm is doing it’s job correctly from a marketing standpoint, they will hopefully turn a question mark into one of these.K. the number of items contained in a given product line.L. advertising, PR, sales promotions, sales force, and direct/online marketing.M. the ultimate goal of business.N. taking existing products to new market places.O. a financial evaluation of how much a brand is worth that goes above and beyond the assets it controls.P. the ultimate goal of marketing.Q. a process that begins with problem recognition and ends with post purchase evaluation.R. all of the product lines and individual products that a company sells.S. geographics, demographics, psychographics, & behaviorgraphics.T. carefully coordinating all of the elements of the marketing mix to give consumers a clear, consistent idea of what your brand means.U. a person or group of people who have significant influence over a consumer and how he/she behaves.V. any promotional effort that is designed to obtain an IMMEDIATE response.W. the process of dividing a large customer pool into smaller, more manageable groups.X. core benefit, actual product, & augmented product.Y. any firm that helps distribute, promote, or sell a product offering to the end consumer.brand extensionmarket segmentation variablesproduct developmentreference grouptechnological forcesdirect marketing long term survivalpsychographicsbrand equityproduct mixlengthmarket developmentmarket segmentationthe only one without a matchmarketing intermediarya starconsumer decision making processmicro-environmentnew product developmentinteractive marketinga dogelements of the promotional mixintegrated marketing communicationselements of the “total product concept”maximizing revenues

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