14 Aug assignmentAssignment 1: Part A: Your Marketing PlanDue Week 4 and worth 200 poin

assignmentAssignment 1: Part A: Your Marketing PlanDue Week 4 and worth 200 pointsAt the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the companys background information, an environmental analysis, your companys short and long-term goals, and a SWOT analysis.For information on Website analytics, visit Google Analytics at .google.com/analytics/why/”>http://www.google.com/analytics/why/.Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.Write a five to six (5-6) page paper in which you:Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.Develop strategies to assess performance and achieve marketing goals.Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.Evaluate target customer segments and positioning products within these segments.Use technology and information resources to research issues in marketing management.Write clearly and concisely about marketing management using proper writing mechanics.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found .strayer.edu/bbcswebdav/institution/MKT/500/1154/Week%204/Week%204%20Assignment%201%20Grading%20Rubric.html”>here.Assignment 2: Part B: Your Marketing PlanDue Week 6 and worth 240 pointsIn Assignment 2, using the same company from Assignment 1, you will focus on the companys mission, introduction, and branding.Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.Write a four to five (4-5) page paper in which you:Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, Our product is the fastest in its class for half the price. Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.Develop your company’s mission statement and company introduction.Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.Evaluate the basis for market segmentation and approaches to segmentation.Evaluate target customer segments and positioning products within these segments.Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.Develop branding strategies for existing and new products.Use technology and information resources to research issues in marketing management.Write clearly and concisely about marketing management using proper writing mechanics.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found .strayer.edu/bbcswebdav/institution/MKT/500/1154/Week%206/Week%206%20Assignment%202%20Grading%20Rubric.html”>here.Assignment 3: Part C: Your Marketing PlanDue Week 8 and worth 280 pointsTo conclude your marketing plan, in Assignment 3, you will describe the companys, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.Write a six to seven (6-7) page paper in which you:Develop the companys branding, pricing, and distribution strategy.Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.Develop the differentiation strategy in relation to the closest competitor.Establish whether the company’s intention is to be a leader or follower within the industry.Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note:Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Develop strategies to assess performance and achieve marketing goals.Develop pricing strategies and distribution channels for products.Analyze integrated marketing communications and its relationship to advertising strategy.Evaluate marketing research tools involved in the marketing process.Use technology and information resources to research issues in marketing management.Write clearly and concisely about marketing management using proper writing mechanics..strayer.edu/bbcswebdav/institution/MKT/500/1158/Week%208%20Assignment%203%20Rubrics.html”>Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.Due Week 4 and worth 200 pointsAt the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the companys background information, an environmental analysis, your companys short and long-term goals, and a SWOT analysis.For information on Website analytics, visit Google Analytics at .google.com/analytics/why/”>http://www.google.com/analytics/why/.Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.Write a five to six (5-6) page paper in which you:Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found .strayer.edu/bbcswebdav/institution/MKT/500/1154/Week%204/Week%204%20Assignment%201%20Grading%20Rubric.html”>here.Assignment 2: Part B: Your Marketing PlanDue Week 6 and worth 240 pointsIn Assignment 2, using the same company from Assignment 1, you will focus on the companys mission, introduction, and branding.Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.Write a four to five (4-5) page paper in which you:Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found .strayer.edu/bbcswebdav/institution/MKT/500/1154/Week%206/Week%206%20Assignment%202%20Grading%20Rubric.html”>here.Assignment 3: Part C: Your Marketing PlanDue Week 8 and worth 280 pointsTo conclude your marketing plan, in Assignment 3, you will describe the companys, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.Write a six to seven (6-7) page paper in which you:Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:.strayer.edu/bbcswebdav/institution/MKT/500/1158/Week%208%20Assignment%203%20Rubrics.html”>Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

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