14 Aug assignmentsweek 1MRKT 310 Principles of MarketingWeek 1 Writing AssignmentWhat i

assignmentsweek 1MRKT 310 Principles of MarketingWeek 1 Writing AssignmentWhat is Strategic Marketing?Learning OutcomesCreating Value for Customers: Student can demonstrate an understanding of the concept of value creation.The Role of the Customer in the Company’s Strategic Planning. Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement. SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.DirectionsSelect your product or service offering from the list in the Weekly Writing Assignment Discussion Forum. Research your product or service offering through the Internet and UMUCs virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.Prepare your assignment beginning with a title page with your name and and the name of your product or service. Then answer each of the following four questions in order and number the beginning of your response to each question. You do not need to repeat the question. Creating Value for Customers.Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week’s readings.Role of the Customer in the Company’s Strategic Plan.The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company’s mission statement. Find your company’s mission statement. Repeat it (or attach as an exhibit if it is too long) and comment on its effectiveness in demonstrating the company’s commitment to having a customer focus. Could the mission statement have more focus on the customer? How would you recommend it be modified? Is it supported with value statements or other evidence of a customer focus? SWOT analysis. Identify at least one element of each of the SWOT categories (a strength, a weakness, an opportunity, and a threat). Explain your choice using a citation if needed. Then identify possible implications for each of the four elements. For example, if a strength is a a strong national brand name, the implication is that the company may be able to launch other related products under the positive umbrella of the same brand name. Conversely, if a major weakness is the company is carrying a lot of debt, the implication is that the company not not be able to achieve significant growth, but may have to consider retrenchment strategies. Competitive Analysis.Identify at least two major competitors or those two products that are trying to sell essentially identical products to the same type of consumer. Then, identify at least three criteria that are important to those consumers when they are making their decision as to which of the three competing offers to buy (e.g. price, specific benefit, service, warranty, convenience, specific feature, etc.). Make a little chart with the three criteria along the left-hand side and the competitor products (including your own product) across the top. Rank each of the products on a scale from 1= low to 5= high on each performs on each of the three criteria. Add down each column. Which product ranked highest overall based on the sum of the columns. Then, look at the highest score in each of the criteria boxes. Which products ranked the highest on each of the three criteria? Was it the same product, was it three different products? What do these results tell you about the competitive environment of your product category. Which product is the leader? Which product is the follower, challenger and nicher if those categories apply? Attach your chart as an exhibit.General Submission RequirementsPrepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions. Do not exceed this maximum unless permitted by your faculty member. Writing concisely and on point is one of the objectives of this course. You may attach exhibits that will not be counted towards your two page of double-spaced text.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date in the LEO calendar. Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Wweek 2MRKT 310 Principles of MarketingWeek 2 Writing AssignmentCustomer Satisfaction, Loyalty, Management and EmpowermentLearning OutcomesCustomer empowerment. Student can identify how their chosen product or service offering uses social networks to communicate and empower customers to be part of the marketing process.Customer satisfaction. Student can identify how customers communicate their satisfaction or dissatisfaction with the chosen product or service offering. Customer Relationship Management. Student can explain customer lifetime value and how a customer relationship management program can have a role in attracting and retaining most valuable customers.Customer privacy. Student can identify the product or service offerings privacy policy and analyze its effectiveness in protecting their customers information.DirectionsRefer to the product or service you selected last week. This week you want to take a closer look at the companys website to identify how that company interacts with its customers. If they have Facebook pages or other social media, check them out as well and add that information to your research data.You may want to find a Most Valuable Customer of the product or service if you are not one yourself, or alternatively think like an MVC. What is the evidence of an MVC of your product or service. It isn’t just that the customer regularly buys the product or service. It means that the customer is treated differently — better — than other customers. It means that the MVC represents about 20% of the company’s revenues. These are the customers with whom the company regularly communicates, offers special deals, and other ways as outlined in the text and as you can find with just a little bit of googling on the internet. You may want to calculate the lifetime value of a most valuable customer. See the formula in the week’s readings. If you are not an MVC yourself, make and share your assumptions about your calculation. If you are not an MVC, you might want to find someone who is and ask them why they are loyal to the product or service and what they feel the company does for them that is special that they don’t do for other customers. You may need call or visit a store to take a look at your product or service if the website does not provide you everything you need to evaluate the company’s product or service privacy policy. Usually the privacy policy is available on the website.Prepare your assignment beginning with a title page with your name and product or service. Then answer the following four questions in order and number the beginning of your response to each question.Customer Empowerment. How does your product or service offering empower its customers as discussed in the course readings this week? In other word, how are customers part of the marketing for the company? Identify the feedback vehicles they may use, especially social media. Do the social media efforts seem to be creating buzz marketing? If not, what could they do to generate more buzz?Customer satisfaction. How does your product or service offering communicate ways for customers to express their dissatisfaction and if possible, outline what remedies the product or service may be taking to ensure satisfaction. Customer Relationship Management. Does it appear that your product has a customer relationship management strategy? In other words, do they treat the top tier of customers differently than other customers? If so, what is your evidence? If not, should they have a CRM strategy? Or, are there compelling reasons why your product or service should treat all customers the same? Refer to course content concepts in your response. Customer privacy. Review your product or service offering’s privacy policy (usually published on its website). Analyze whether you think they do enough to protect the customers privacy or what steps you might suggest they take to protect customer’s privacy. Refer to the privacy policies or the information on warranties and guarantees. The company’s customer support page might also be useful. Do they pubish a remedy should the customer’s privacy be breached? Should they?Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date isn the LEO calendar. Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Week 2..umuc.edu/d2l/img/0/Shared.Main.actHide.png?v=10.5.5.1166-164″ alt=””>Hide Rubricsweeek 3MRKTMRKT 310 Principles of MarketingWeek 5 Writing AssignmentCreating OfferingsLearning OutcomesOffering. Student can describe an offering based on features, benefits, price, and costs of ownershipType of consumer offerings. Student can suggest marketing strategy implications based on the type of consumer offering under examination.Product line extensions or new product development. Student can suggest possible product line extensions or related product or service offerings based on the students chosen product or service offering.Product lifecycle. Student can suggest potential marketing strategies based on the product or services lifecycle stage. DirectionsYour job in Writing Assignment 5 and beyond is to develop marketing mix strategies to ensure a value offering for the target market you identified in Week 4. We begin with the value offering this week. Again please note we dont expect you to develop strategies based on a total knowledge of the product or service since you are not, or most likely not, employed by your product or services company. We will be looking to see if you can apply the marketing concepts to the real world situation.Again, do not fall into the trap of reporting on the product or service. This is obvious because your assignment will look like a rewrite of the companys website. Dont be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward. Be creative, be reasoned, take risks. Remember your products target market from last week. Always keep them in mind when making your recommendations. You now work for the company and your goal it to help them grow sales. Prepare your assignment beginning with a title page including your name, your product or service, and the name of your target market. The answer each of the following four questions in order and number the beginning of each question. There is no need to repeat the question text. Offering. Describe your product or service offering as it is currently n terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings. Is it more product dominant or service dominant. What are the tangible and intangible aspects?Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe in which category your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy? Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Is this a completely new product that hasnt been done before??Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy? Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service and new target market are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date in the LEO calendar. Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Week 5..umuc.edu/d2l/img/0/Shared.Main.actHide.png?v=10.5.5.1166-164″ alt=””>Hide RubricsRubric Name: Weekly Writing Assignments Rubric310 Principles of MarketingWeek 3 Writing AssignmentConsumer Behavior: How People Make Buying DecisionsLearning OutcomesModel of Consumer Behavior: Environmental factors.Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.Consumer decision-making process. Student can identify how marketing strategy can influence each of the eight steps in the consumer decision-making process.DirectionsRefer to the product or service you selected at the beginning of the semester. This week you want to take a closer look at what consumer factors may be relevant for customers considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the product or services marketing messages that may be addressing some of these factors.You will be relying less on what you read in the literature and more on your critical thinking skills and your ability to apply the marketing concepts to your product or service. You won’t be able to find ‘right’ answers to the questions anywhere, so don’t waste time looking. You need to reason your responses based on what you now know about your product or service, its customers and the marketing concepts discussed in the course to date.Prepare your assignment beginning with a title page with your name and the product or service. Then answer the following four questions in order and number the beginning of your response to each question.Consumer Behavior Model: Environmental factors. Refer to the week’s readings and the model of consumer behavior, identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.Consumer Behavior Model: Consumer factors. Refer to this week’s readings and the model of consumer behavior, identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just identified a need for your product in step one, then the company can advertise how your product fills that need. Or, if a consumer purchased your product, the consumer can be called and asked about their satisfaction with the product and if there is any dissatisfaction steps can be taken to ensure the customer satisfaction. Be sure to be more specific with respect to your product or service than this example.Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library.Upload your word processed document in your LEO assignments by the due date in the LEO calendar.Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.Any questions? Please post in the general discussion forum for Weekweek 4MRKT 310 Principles of MarketingWeek 4 Writing AssignmentMarket Segmentation, Targeting, and PositioningLearning OutcomesSegmentation. Students can use the segmentation characteristics to identify and describe market segmentsTarget Market. Students can identify a usable market segment to be a target marketTarget-market strategy. Students can determine an appropriate target-market strategy.Positioning. Students can develop and interpret a perceptual map.DirectionsThus far you have only been considering the customers of your product or service as one big group, or a mass market. More astute marketing breaks down this large group into smaller market segments of consumers who have like characteristics. For any given product or service there could be numerous market segments. However, company resources may only allow a company to pursue one or two or these market segments, which then become target market(s). Your job here is to break down the mass market for your product or service into at least two market segments and then pick one target market you think would have the most potential for future growth. This target market does not have to be the one the company would have actually picked, or is currently pursuing, there is no way for you or your faculty to know based on public information. So, once again the literature will not give you the ‘right’ answer. Your brain will help you reason your way through.Think outside your own box. Chances are good you picked a product with which you are familiar. That is a good starting point, and you may represent one target market. But you may represent a target market that is saturated and therefore not the best target market to pick for the remainder of the semester. So be sure your second target market is different enough and represents growth potential.If you did not do a thorough analysis of the competition in the prior writing assignments, you may need to go back and figure out the nature of the product or services competition. This will be important when you address the positioning of your product for your newly identified target market inasmuch as positioning is a competition-based concept.We understand you are not an employee of the company and do not have access to the data that you feel will allow you to discuss the questions to the degree you would like. Take your best educated and reasoned guesses whenever you need to do so.Otherwise, you do not need to do any external research for this writing assignment. Your job will be to critically examine all of the segmentation bases and arrive at your own description of potential market segments for your product or service.You may want to visit .segmentationstudyguide.com/understanding-perceptual-maps/a-step-by-step-guide-to-constructing-a-perceptual-map/”>http://www.segmentationstudyguide.com/understanding-perceptual-maps/a-step-by-step-guide-to-constructing-a-perceptual-map/ for a step-by-step guide on how to draw a perceptual or positioning map. Another tool is a video explaining how to develop a perceptual map using EXCL at .be/FQ2XGgbNXWY”>https://youtu.be/FQ2XGgbNXWY. Remember to label both axes of your perceptual map.Remember, you have a two-page limit so be judicious in your responses, do not report anything the company is or has done. You are now in charge at your company. We (your boss) are only interested in your thoughts at this point.Prepare your assignment by answering the following four areas of inquiry related to the learning outcomes noted above.1. Segmentation. A.) Using the various criteria of the segmentation bases described in the week’s readings, the examples from the Class Group Activity, and the Sample Group Activity, choose 2 Target Segments. B) Using Table 4.1, identify at least three of the characteristics from amongst any of the four bases categories, e.g. one from demographic variables, one or two from psychographic variables, and one from behavioral variables, or a similar scheme. Be sure to explain your choices based on what customer need the product or service offering can fill for each segment. (Please see the Answers to the Sample Group Activity on Page 17 in the Final Classroom Presentation for the format.)2. Target market. Note: We did not do this in the Group Exercise in class. Please see the Sample Group Activity Answers in the Final Classroom PowerPoint for the format) A) Select one of the market segments you described in (1) above as the one you believe is or can be the most profitable for your product or service offering and explain why you feel they can represent growth for the company. Refer to the six criteria for an attractive market segment as described in course content under Selecting Target Markets. B.) Name your target market so you can use this name throughout all of your remaining writing assignments. Your name should be descriptive of the segments characteristics like ‘savvy young shoppers’ or ‘educated baby boomers’, or ‘urban hipsters’, or the like. The goal is for your faculty member to get a mental image of your target market for the remainder of the semester.3. Segmentation. A.) Using the various criteria of the segmentation bases described in the week’s readings, the examples from the Class Group Activity, and the Sample Group Activity, choose 2 Target Segments. B) Using Table 4.1, identify at least three of the characteristics from amongst any of the four bases categories, e.g. one from demographic variables, one or two from psychographic variables, and one from behavioral variables, or a similar scheme. Be sure to explain your choices based on what customer need the product or service offering can fill for each segment. (Please see the Answers to the Sample Group Activity on Page 17 in the Final Classroom Presentation for the format.)4. Target market. Note: We did not do this in the Group Exercise in class. Please see the Sample Group Activity Answers in the Final Classroom PowerPoint for the format) A) Select one of the market segments you described in (1) above as the one you believe is or can be the most profitable for your product or service offering and explain why you feel they can represent growth for the company. Refer to the six criteria for an attractive market segment as described in course content under Selecting Target Markets. B.) Name your target market so you can use this name throughout all of your remaining writing assignments. Your name should be descriptive of the segments characteristics like ‘savvy young shoppers’ or ‘educated baby boomers’, or ‘urban hipsters’, or the like. The goal is for your faculty member to get a mental image of your target market for the remainder of the semester.Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library.Upload your word processed document in your LEO assignments by the due date in the LEO calendar.Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.Any questions? Please post in the general discussion forum for Weekweek 5MRKT 310 Principles of MarketingWeek 5 Writing AssignmentCreating OfferingsLearning OutcomesOffering. Student can describe an offering based on features, benefits, price, and costs of ownershipType of consumer offerings. Student can suggest marketing strategy implications based on the type of consumer offering under examination.Product line extensions or new product development. Student can suggest possible product line extensions or related product or service offerings based on the students chosen product or service offering.Product lifecycle. Student can suggest potential marketing strategies based on the product or services lifecycle stage. DirectionsYour job in Writing Assignment 5 and beyond is to develop marketing mix strategies to ensure a value offering for the target market you identified in Week 4. We begin with the value offering this week. Again please note we dont expect you to develop strategies based on a total knowledge of the product or service since you are not, or most likely not, employed by your product or services company. We will be looking to see if you can apply the marketing concepts to the real world situation.Again, do not fall into the trap of reporting on the product or service. This is obvious because your assignment will look like a rewrite of the companys website. Dont be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward. Be creative, be reasoned, take risks. Remember your products target market from last week. Always keep them in mind when making your recommendations. You now work for the company and your goal it to help them grow sales. Prepare your assignment beginning with a title page including your name, your product or service, and the name of your target market. The answer each of the following four questions in order and number the beginning of each question. There is no need to repeat the question text. Offering. Describe your product or service offering as it is currently n terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings. Is it more product dominant or service dominant. What are the tangible and intangible aspects?Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe in which category your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy? Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Is this a completely new product that hasnt been done before??Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy? Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service and new target market are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date in the LEO calendar. Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Wweek 6MRKT 310 Principles of MarketingWeek 6 Writing AssignmentUsing Marketing Channels and Price to Create Value for CustomersLearning OutcomesMarketing Channels. Student can outline a multi-channel distribution systemMarketing channel strategy. Student can recommend a marketing channel strategy for a product or service offering that assures the correct amount of intensity.Value chain. Student can discuss how each channel in the product or service offering adds value to the customer.Pricing strategy. Student can analyze a current pricing strategy and make recommendations for modifications.DirectionsThis assignment assesses your ability to relate marketing mix concepts of distribution and pricing to your product or service offering. You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs. Prepare your assignment beginning with a title page to include your name, your product or service name, and the name of your target market. Then answer each of the following four questions in order numbering each of your responses. There is no need to repeat the question. Marketing channels. To the best of your ability, outline the marketing channels of your product or service offering as they currently exist. Refer to Figure 6.2 for some ideas. Most product and service offerings will have more than one channel, so your system should include at least two, for example (1) a direct channel for internet sales: manufacturer –> customer; and (2) an indirect channel such as manufacturer –> distributor –> wholesaler –> retailer –> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market? Why or why not?Marketing channel strategy. Why type of distribution intensity strategy does your product or service currently use? How do you know this? Would this distribution intensity strategy change for your new target market? Why or why not?Value chain. Referring back to your marketing channel diagram, discuss what each member of the value chain does to bring value to the consumer. Pricing strategy. Referring to the various pricing strategies outlined in the week’s readings, which one does your product or service currently use. Would you recommend any changes for your new target market? If so, how would you change it and why?Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date in the LEO calendar. Refer to the grading rubric for the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Week 6.week 7MRKT 310 Principles of MarketingWeek 7 Writing AssignmentIntegrated Marketing Communications, and the ChangingMedia LandscapeLearning OutcomesIntegrated Marketing Communications. Student understands how integrated marketing communications adds value for customers.Marketing communications objectives. Student can develop marketing communications objectives using the AIDA framework.Promotion mix. Student can select the appropriate promotion tool to be used for different marketing communications objectives.Media strategy. Student can design a simple message and media plan for a product or service offering.DirectionsThis assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year. The course content does not cover IMC in great detail and you may want to refer to some open source references for more information on message design. A good one is: .caad.au.edu/attachments/article/43/Class%207-Creative%20IMC%20Message%20Strategies.pdf”>http://www.caad.au.edu/attachments/article/43/Class%207-Creative%20IMC%20Message%20Strategies.pdfPrepare your assignment beginning with a title page to include your name, your product or service, and your target market. Then answer each of the following four questions in order number them before your response. There is no need to repeat the question. Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your ‘Big Idea” to be the basis of the message strategy for all your marketing communications. Marketing communications objectives. Write at least three marketing communications objectives using the AIDA framework discussed in the course content.Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective. Media strategy. Discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market. Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers. If using social media, discuss which social media and how they will be used to accomplish which objective.Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your lo classroom or at umiak.emu/library. Upload your word processed document in your lo assignments by the due date in the lo calendar. Refer to the grading rubric for all the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Week 7week 8MRKT 310 Principles of MarketingWeek 8 Writing AssignmentSpecial Topics in Marketing:B2B Marketing, Marketing Information Systems and Measuring Marketing ActivitiesLearning OutcomesB2B marketing. Student can differentiate the differences in marketing strategy between consumer markets and business markets.Segmenting B2B markets. Student can identify the B2B market segments involved in a product or service offeringMarketing Information Systems. Student can identify at least three sources of input to a marketing information system for a product or service offering.Marketing Metrics. Student understands the purpose of Return on Marketing Investment for the company, and can identify at least three metrics that should be used in a product or service offering to measure the effectiveness of marketing strategies. DirectionsThis writing assignment closes the loop on strategic marketing planning in that it identifies the types of marketing strategies the company might employ to market its offering through the value chain prior to its final customer. Also, strategic planning is useless unless there are reliable and useful sources of inputs and a way to organize the data to be used in the planning process decision making; and metrics need to be in place to measure how successful (or not so successful) the strategies to reach marketing objectives have been. Strategic marketing planning then becomes an ongoing process of measuring and adjusting to new information and current conditions.Many of your responses to these questions will be your best educated and informed (as much as possible) information on your product or service offerings company. Where concrete information is not obtainable, you should use your judgment and to describe why you made your judgment call. Prepare your assignment beginning with a title page to include your name, your product or service and your target market. Then respond to each of the following four questions in order and identify the number of each response. There is no need to repeat the number of the question. B2B marketing. Consider your product or service offering. Based on the categories of B2B markets discussed in the readings, name at least two of the B2B markets your company may be a target market for another company. Why?Segmenting B2B markets. Using the Harrison, Hague, and Hague behavioral-based segment model in the readings, which of those segmentation scheme might be most appropriate category for your company? Why?Marketing Information Systems. Identify at least three types of information your company should use in a comprehensive marketing information system for decision making purposes. Why did you chose each of them? Marketing Metrics. Identify and discuss at least one financial metric and three performance metrics that would be important to monitor your companys strategic marketing planning for the marketing efforts you identified for your new marketing mix strategies. Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date in the LEO calendar. Refer to the grading rubric for these assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Week 8..umuc.edu/d2l/img/0/Shared.Main.actHide.png?v=10.5.5.1166-164″ alt=””>Hide RubricsRubric Name: Weekly Writing Assignments RubricMRKT 310 Principles of MarketingWeek 1 Writing AssignmentWhat is Strategic Marketing?Learning OutcomesDirectionsGeneral Submission RequirementsPrepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions. Do not exceed this maximum unless permitted by your faculty member. Writing concisely and on point is one of the objectives of this course. You may attach exhibits that will not be counted towards your two page of double-spaced text.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date in the LEO calendar. Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Wweek 2MRKT 310 Principles of MarketingWeek 2 Writing AssignmentCustomer Satisfaction, Loyalty, Management and EmpowermentLearning OutcomesDirectionsBe sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date isn the LEO calendar. Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Week 2.weeek 3MRKT 310 Principles of MarketingWeek 5 Writing AssignmentCreating OfferingsLearning OutcomesDirectionsBe sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service and new target market are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date in the LEO calendar. Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Week 5.Week 3 Writing AssignmentConsumer Behavior: How People Make Buying DecisionsLearning OutcomesModel of Consumer Behavior: Environmental factors.Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.Consumer decision-making process. Student can identify how marketing strategy can influence each of the eight steps in the consumer decision-making process.DirectionsBe sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library.Upload your word processed document in your LEO assignments by the due date in the LEO calendar.Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.Any questions? Please post in the general discussion forum for Weekweek 4MRKT 310 Principles of MarketingWeek 4 Writing AssignmentMarket Segmentation, Targeting, and PositioningLearning OutcomesDirectionsBe sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library.Upload your word processed document in your LEO assignments by the due date in the LEO calendar.Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.Any questions? Please post in the general discussion forum for Weekweek 5MRKT 310 Principles of MarketingWeek 5 Writing AssignmentCreating OfferingsLearning OutcomesDirectionsBe sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service and new target market are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date in the LEO calendar. Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Wweek 6MRKT 310 Principles of MarketingWeek 6 Writing AssignmentUsing Marketing Channels and Price to Create Value for CustomersLearning OutcomesDirectionsBe sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date in the LEO calendar. Refer to the grading rubric for the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Week 6.week 7Week 7 Writing AssignmentIntegrated Marketing Communications, and the ChangingMedia LandscapeLearning OutcomesDirectionsPrepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your lo classroom or at umiak.emu/library. Upload your word processed document in your lo assignments by the due date in the lo calendar. Refer to the grading rubric for all the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Week 7week 8MRKT 310 Principles of MarketingWeek 8 Writing AssignmentSpecial Topics in Marketing:B2B Marketing, Marketing Information Systems and Measuring Marketing ActivitiesLearning OutcomesDirectionsPrepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date in the LEO calendar. Refer to the grading rubric for these assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Week 8.

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