14 Aug Orange Guest House Business in Accra GhanaEmmanuel Darko (Paper 1, MKTG 615, Dr.

Orange Guest House Business in Accra GhanaEmmanuel Darko (Paper 1, MKTG 615, Dr. Laric)Description of the Guest House Business in Ghana:The goal of Orange Guest House is to provide the best relaxing environment and thebest choice for our guest in tourist center of Ghana in the Mampong Akuapim region. Toprovide temporary lodging by creating a differentiated experience capitalizing onpersonal service, historical nature of the Aburi mountain area and and its uniquelocation in one of the most attractive parts of Ghana in terms of tourism. We plan tocreate an environment of friendliness that will provide our customers with the facility thatis first class with attention to detail, give each guest a sense that he or she is our toppriority to encourage our customers. Orange Guest House will also engage in differentforms of advertisement and through the Internet will allow us to maintain a higher thanaverage occupancy rate and above average profits.Location: Mampong Akuapim, Ghana W/AfricaTourists will want to explore the riches of Akuapim Mountains area such as the AburiGardens, Akuapim Palace, Boti Falls, Aburi Mountains etc, natural mountain breeze ofthe mountain forest, the weekly funerals, and the 30 days “Odwira festivals”. Again thegreen forest with its species, the Aburi Mountain City of Mampong is rich history of theAkropong Kingdom. In addition to providing information about such locations, we plan tocollaborate with tour agencies and businesses throughout the region so that our guestshall have easy access to such places.Amenities to be included in the Guest House are the following:Satellite TVComplimentary sound system for each room.A variety of local and continental dishesLinks to other business and services in the regionFree Internet AccessFree ParkingInformation and direction to other tourism sites in the region and the countryCompetition:The bed and breakfast industry offers a unique lodging environment, which caters to anever-increasing group of travelers, tourist and people seeking comfort from home.Orange guest house shall create a climate of home, where guests become temporarymembers of a larger family. The Orange Guest House shall open itself to guests,allowing them to participate and share in the richness of a community, while stillallowing whatever degree of privacy is preferred.A variety of settings available in Orange Guest House shall be situated to enableindividuals, family or small groups to locate the perfect setting for whatever mood oractivity one is pursuing (reading, watching television, internet access, swimming,playing board games, etc.). In the Orange Guest House a guest is a guest in one’shome, not a customer. It becomes a place to return to at the end of a day, or during thenext vacation (like going home).At the Orange Guest House, guests will have the right mix of membership and privacy.Being dutiful without being intrusive is a delicate balance and one that owners will seekto maintain at the facility at all times.Potential customers:Our two major customer segments are tourists from Europe and United States ofAmerica who traditionally prefer the cozy forest and mountain environment withtraditional and cultural touch, and local patrons who need the facilities for variousevents. Subscriptions to various Web services will provide international exposure topotential customers for nominal annual fees.List of Reference:1. BedandBreakfast.com2. Bed and Breakfast Business Plan3. Guest House Business Plan4. Wiki how: http://www.wikihow.com/Run-a-Small-Hotel-or-Guesthouse5. Small Business Development Center Network: http://www.sbdcnet.org/6. Entrepreneur Magazine http://www.entrepreneurmag.co.za/magazine/

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